US Based Hotel & Restaurant Management Company First Hospitality Welcomes Lance Hornecker with Extensive Experience as the New Managing Director – Global Sales

First Hospitality, a leading US based hotel operating and development company, has announced the expansion of its Global Sales Office. The company has appointed Lance Hornecker as the new Managing Director of Global Sales. With over 25 years of experience in the hospitality and sales industry, Hornecker is expected to play a pivotal role in driving the company’s global sales efforts, enhancing its commercial strategy and further cementing its position in the hospitality market.

Leadership Expertise: Lance Hornecker’s Impressive Track Record

Lance Hornecker brings a wealth of experience to his new role at First Hospitality. Throughout his career, he has built a strong reputation in the hospitality industry, particularly within the lifestyle and brand space. His extensive background includes notable positions across various sectors of hospitality sales, making him a valuable asset to First Hospitality’s growing portfolio of hotels.

In his new role, Hornecker will lead the global sales efforts for First Hospitality, alongside a dedicated team of professionals. This includes Amanda Stredney, Market Director of Travel Industry Sales and Kate Westover, Area Leisure and Business Travel Sales Manager. Together, the team will focus on supporting a range of services, including group sales, corporate sales, meetings and events, leisure and travel industry demand. Their primary goal is to offer personalized and streamlined sales support, ensuring that clients receive consistent communication and tailored solutions to meet their event and hospitality needs.

Expanding First Hospitality’s Global Sales Reach

First Hospitality’s expansion of its Global Sales Office and the appointment of Lance Hornecker are part of a broader strategy to strengthen its commercial sales approach. The company aims to continue providing exceptional services across its growing portfolio of hotels, which include full-service properties, lifestyle hotels, independent offerings and premium select brands.

The global sales team will focus on ensuring that every sales initiative is executed with precision, while leveraging long-standing industry relationships and market expertise. The new structure of the global sales team is designed to support multiple market segments and a variety of program sizes. This flexibility ensures that First Hospitality can cater to a wide range of clients and scale operations efficiently.

The company’s sales approach is based on consistency, which is key in building trust with clients and stakeholders. First Hospitality’s global sales team is committed to delivering results at every stage of the sales process, from initial inquiry to final execution, reinforcing the company’s reputation for exceptional service.

Lance Hornecker’s Role in First Hospitality’s Growth

Lance Hornecker’s background in hospitality and sales leadership is expected to have a significant impact on First Hospitality’s future growth. Hornecker has served on the Board of Directors and as the President of the MPI Georgia Chapter, along with holding volunteer positions with SITE Southeast. His professional experience includes advanced certifications such as the Certified Meeting Professional (CMP) and Global Certification in Meeting Management (CMM), which further highlight his deep knowledge of the industry.

Moreover, Hornecker has been recognized as a sought-after speaker and a former faculty member for continuing education programs at Kennesaw State University and the University of Georgia. His expertise in hospitality sales, coupled with his proven leadership skills, makes him an ideal candidate to lead First Hospitality’s global sales initiatives.

Building a Stronger Future for First Hospitality

The appointment of Lance Hornecker as the Managing Director of Global Sales marks an exciting new chapter for First Hospitality. With his extensive industry experience and proven track record in sales leadership, Hornecker is well-positioned to guide the company’s global sales strategy and strengthen its portfolio of hotels.

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