Universal Companies Strengthens Leadership by Welcoming Diane Niethe and Christina Alves as New Vice Presidents of Corporate Hospitality Sales

Universal Companies has taken a significant step in strengthening its leadership by welcoming Diane Niethe and Christina Alves as Vice Presidents of Corporate Hospitality Sales. These appointments signal the company’s commitment to enhancing its role in the hospitality sector by providing innovative, sustainable luxury solutions. Diane Niethe brings over 30 years of expertise in beauty, wellness and hospitality, while Christina Alves offers two decades of experience in spa and hospitality sales. Their combined leadership will guide Universal Companies toward new heights in luxury-driven initiatives. With their diverse backgrounds and proven track records, they are poised to lead the charge in expanding Universal’s footprint in the corporate hospitality space. This strategic move aligns with Universal’s ongoing mission to deliver the highest quality services and solutions to its global clientele, ensuring that the company remains at the forefront of the hospitality industry.

Diane Niethe Appointed Vice President of Corporate Hospitality Sales, Spa

Diane Niethe brings over 30 years of experience in beauty, wellness and hospitality to her new role as Vice President of Corporate Hospitality Sales, Spa. Niethe has held key leadership positions at renowned brands such as BABOR, Naturopathica, Bare Escentuals, Decleor, MD Skincare and Nordstrom and is recognized for her ability to drive sales growth while building long-term client relationships. Throughout her career, she has garnered multiple industry accolades, including the prestigious Tiffany & Co. Spirit Award. In her new position, Niethe will focus on advancing Universal’s spa-related corporate hospitality initiatives, bringing tailored solutions to meet the evolving needs of the hospitality industry worldwide.

Christina Alves to Lead Corporate Hospitality Sales, Guest Rooms

Christina Alves has been appointed Vice President of Corporate Hospitality Sales, Guest Rooms, bringing over two decades of experience in spa and hospitality sales. Alves is not only a seasoned sales leader but also holds licensure in massage therapy and esthetics, with certifications in aromatherapy and natural health. Her extensive knowledge of wellness further enhances her ability to lead Universal’s sustainable luxury initiatives, including the flagship amenity brand, Sustayne. Alves will play a pivotal role in driving eco-friendly practices in the luxury hospitality sector, ensuring that Universal continues to meet the growing demand for sustainability within the industry.

Strengthening Universal Companies’ Position in the Hospitality Industry

The appointment of Diane Niethe and Christina Alves aligns with Universal Companies’ ongoing efforts to provide high-end, sustainable solutions to its global hospitality partners. Karen Short, CEO of Universal Companies, emphasized that the expertise, creativity and passion brought by both leaders would further strengthen the company’s mission. “Their leadership strengthens our mission to deliver sustainable, luxury-driven innovations to our hospitality partners worldwide,” Short remarked.

With over 40 years in the business, Universal Companies has built a strong reputation as a trusted supplier to spas and salons, serving more than 84,000 active customers worldwide. The company offers an array of professional products, equipment and operational supplies, along with exclusive brand partnerships, retail strategies and business tools to help customers succeed. Universal’s spa development services, which include award-winning design solutions and project management, further distinguish the company in the competitive hospitality market.

As a women-owned business, Universal Companies continues to empower spas and individual practitioners, providing them with customized solutions to stay ahead in the dynamic hospitality industry. With the leadership of Diane Niethe and Christina Alves, Universal is poised to further solidify its position as a leader in delivering sustainable, luxury solutions across the hospitality sector.

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