Tourism Whitsundays Launches Revolutionary Website, Elevating Travel Planning with AI and Interactive Features in Australia

Tourism Whitsundays has taken a significant step in its digital transformation with the launch of its new destination website. This update offers travelers a more intuitive and user-friendly experience, making it easier for them to plan their next escape to one of Australia’s most sought-after holiday destinations. The new platform is the culmination of ongoing improvements in the region’s digital presence, reflecting the increasing popularity of the Whitsundays as a top tourist destination.

A Major Step in Digital Transformation

The introduction of the new website marks a key moment for Tourism Whitsundays, showcasing the organization’s commitment to innovation and accessibility. The new platform is built on the next-generation ROAM system, a destination marketing platform developed specifically for Australian tourism organizations. This upgrade from WordPress to ROAM is designed to offer an enhanced, seamless experience for both visitors and operators.

This transition follows a period of strong digital performance for the organization, which reported a 48 percent increase in new users and a 31 percent rise in total page views for the year ending June 2025. This growth reflects the increasing interest in the Whitsundays, further solidifying its reputation as one of Australia’s most popular and desirable holiday spots. The new website, therefore, not only supports this increased demand but also enhances the overall user experience, ensuring visitors can easily navigate the platform to plan their ideal getaway.

ROAM Platform Brings Seamless Integration

The new site integrates with the Australian Tourism Data Warehouse (ATDW), providing a single, reliable source of operator data. This integration ensures that visitors have access to up-to-date, accurate information about activities, accommodations, and experiences in the Whitsundays. In addition, the ROAM platform has improved mobile performance, with faster load speeds and enhanced usability on smartphones and tablets, making it easier than ever for travelers to access the site on the go.

Interactive features on the website include detailed maps, suggested itineraries, and comprehensive food and drink guides, as well as walking trails, all designed to make trip planning more engaging and streamlined. These tools allow visitors to immerse themselves in the destination before they even arrive, helping them visualize their journey and make the most of their time in the Whitsundays.

Accessibility and AI-Driven Enhancements for a Better Experience

As part of the website’s launch, Tourism Whitsundays has introduced new accessibility features via UserWay. These tools help ensure the site meets WCAG 2.2 AA standards, which focus on improving accessibility for users with disabilities. The accessibility improvements include enhanced keyboard navigation, screen reader compatibility, and adjustable contrast settings to accommodate a range of user needs. These features reflect Tourism Whitsundays’ commitment to creating a website that is accessible to all travelers, regardless of their specific requirements.

Looking ahead, Phase Two of the website’s development is scheduled for launch in 2026. This phase will introduce the ROAM Concierge, an AI-powered trip-planning tool that will provide personalized itineraries and tailored recommendations based on user interests. This feature will further enhance the website’s value by offering customized travel experiences, ensuring that each visitor can create a truly unique and memorable trip.

A Commitment to Innovation and Smart Data Integration

Tim Booth, CEO of Tourism Whitsundays, expressed that the new website represents a significant milestone for the organization, reinforcing its dedication to providing an enhanced travel experience. The platform is designed to offer a richer, faster, and more connected way for visitors to discover everything the Whitsundays has to offer. By embracing innovation, accessibility, and smarter data integration, Tourism Whitsundays is setting the stage for even greater success in the years to come.

Mack Nevill, founder and CEO of ROAM, also commented on the partnership, noting that it brings world-class technology to one of Australia’s most iconic and naturally beautiful destinations. The new website aims to match the Whitsundays’ global reputation by providing a cutting-edge digital experience that reflects the beauty and appeal of the region.

Part of a Broader Brand Evolution

The website launch is part of a broader evolution of the Whitsundays’ brand. In May 2025, Tourism Whitsundays unveiled its new Naturally Iconic brand platform, developed in collaboration with Adelaide-based creative agency Simple. The platform celebrates the region’s stunning natural beauty and relaxed, welcoming spirit, while positioning the Whitsundays as a destination where island life, coastal adventure, and the Great Barrier Reef converge.

The new brand and website work together to showcase the unique combination of natural landscapes and exciting travel experiences that define the Whitsundays. With the updated website and its new branding, Tourism Whitsundays hopes to further establish the region as a must-visit destination for travelers from around the world.

The Future of Tourism in the Whitsundays

The launch of the new website marks just one step in the ongoing efforts to elevate the Whitsundays as a leading destination in the global tourism market. With the introduction of enhanced digital tools and AI-driven capabilities, the region is well-positioned to continue attracting visitors from both within Australia and overseas.

As the digital platform evolves and new features are introduced, such as the ROAM Concierge in 2026, Tourism Whitsundays will continue to refine its offerings and provide travelers with even more personalized and memorable experiences. This ongoing commitment to innovation and accessibility ensures that visitors can enjoy a smooth, seamless, and enriching journey to one of Australia’s most beautiful regions.

Conclusion: A New Era for Whitsundays Tourism

The launch of the new Tourism Whitsundays website marks the beginning of an exciting new chapter for the region’s tourism industry. With its state-of-the-art digital platform, enhanced accessibility features, and a commitment to personalized travel experiences, the website is set to become an essential tool for anyone planning a trip to the Whitsundays. As the region continues to grow in popularity, this upgraded online presence ensures that visitors have all the resources they need to explore the best that the Whitsundays has to offer.

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