Saudi Arabia Joins Oman And UAE In Skyrocketing Russia Tourism Craze As E-Visa And Winter Events Fuel Massive Visitor Growth To Moscow

Saudi Arabia joins Oman and UAE in skyrocketing Russia tourism as Middle Eastern travellers flock to Moscow, drawn by easier e-visas, winter festivities, and cultural allure. The Russian capital has witnessed a record surge in Gulf visitors in 2025, driven by the city’s expanding travel accessibility, world-class hospitality, and the appeal of its enchanting winter season. From the glittering “Journey to Christmas” festival to scenic ice rinks and traditional Russian cuisine, Moscow has successfully positioned itself as the region’s new favourite winter getaway, blending cultural richness with modern comfort to meet the growing appetite of Middle Eastern tourists seeking unique cold-season adventures.

Moscow has become one of the most enticing destinations for travelers from the Middle East, drawing more than 126,000 visitors from the Gulf region in the first half of 2025, according to the Moscow City Tourism Committee. This surge reflects the city’s growing appeal as a hub for cultural exploration, leisure, and winter experiences.

Tourists from Saudi Arabia, the United Arab Emirates, and Oman top the list of arrivals, while travelers from Kuwait and Qatar also continue to show steady growth. This consistent influx indicates a deeper appreciation for Moscow’s architecture, gastronomy, and festive ambiance among Middle Eastern travelers seeking authentic winter experiences.

A Strong Global Comeback in 2025

Beyond the Middle East, Moscow’s international tourism is enjoying a solid rebound. The Russian capital recorded a 10% year-on-year growth in arrivals from non-CIS (Commonwealth of Independent States) countries during the first half of 2025, reaching half a million visitors.

China remains the leading source market, while India and Saudi Arabia have shown the most impressive growth rates. Notably, arrivals from Saudi Arabia jumped by 30% compared to last year — a nearly tenfold increase from pre-pandemic 2019. This remarkable recovery highlights how Moscow’s targeted visa reforms, promotional campaigns, and expanding air connectivity are reshaping its inbound tourism landscape.

E-Visa Expansion Boosts Travel Confidence

Moscow’s tourism revival is also fueled by the growing popularity of the Russian e-visa system. The Ministry of Foreign Affairs of the Russian Federation reported issuing 267,000 electronic visas during the summer of 2025 — an increase of 13% compared to 2024.

These simplified digital travel authorizations have made visiting Moscow easier for international tourists, particularly from Gulf Cooperation Council (GCC) countries. The process eliminates complex paperwork and long waiting times, reinforcing Moscow’s position as a modern and accessible global city.

Winter in Moscow: A Magical Urban Experience

As the city gears up for the 2025-2026 winter season, Moscow is transforming into a festive wonderland under the large-scale project “Winter in Moscow.” The initiative offers travelers an immersive experience through decorated streets, vibrant markets, and cultural festivities.

During this period, city squares and boulevards come alive with Christmas trees, glowing light installations, and colorful wooden huts serving traditional pastries and hot mulled drinks.

A centerpiece of the winter celebrations, the “Journey to Christmas” festival, runs from December through early January, featuring live performances, craft workshops, and family-friendly activities that showcase Russian holiday traditions. The entire city turns into a storybook setting, offering both residents and visitors a glimpse into the warmth of Russian hospitality during the cold season.

Iconic Winter Activities for Every Visitor

Winter in Moscow offers countless opportunities for travelers seeking both adventure and relaxation:

• Ice Skating in Iconic Locations:
  Visitors can glide across the largest ice rink in Europe at VDNH Park, surrounded by grand Soviet-era architecture, or skate under the glowing lights of Red Square, a truly postcard-worthy experience.
• Classic Snow Adventures:
  From snowball fights and sledding to building snowmen, Moscow’s parks — including Gorky Park and Sokolniki Park — turn into playgrounds for all ages. Travelers can even enjoy a husky sled ride through Sokolniki’s snowy trails, just a short drive from the city center.
• Taste of Russian Cuisine:
  After a chilly stroll, visitors can indulge in traditional Russian dishes like borscht, pelmeni, and blini, best paired with steaming cups of herbal tea or hot chocolate. Moscow’s culinary scene combines heritage recipes with modern flair, catering to international palates while preserving authentic flavors.
• Relaxation at a Russian Banya:
  No Moscow winter experience is complete without visiting a Russian banya (steam bath). The ritual, known for its rejuvenating properties, remains an essential part of the city’s wellness culture. Many upscale spas and hotels offer modern takes on this age-old tradition.

Cultural Immersion: The Soul of Moscow

For visitors drawn to the arts, Moscow offers world-class cultural experiences during the winter season.

One of the highlights is attending The Nutcracker ballet at the legendary Bolshoi Theatre, where the performance captures the magic and elegance of the season. The theatre’s world-renowned ballet troupe delivers a breathtaking spectacle of music and movement that leaves audiences spellbound.

Additionally, winter ice shows featuring professional figure skaters — including Olympic champions — are staged across the city, adding another dimension to Moscow’s rich performing arts scene.

Travelers can also explore historical estates during the “Moscow Estates” festival, where reenactments and guided tours offer a window into the lives of the Russian nobility of the 18th and 19th centuries.

Winter Weather and Comfort Travel Tips

Despite common misconceptions, Moscow’s winter is not unbearably cold. The average daytime temperature hovers around -5°C (23°F), with many days reaching above freezing. Visitors can comfortably explore the city with layered clothing, insulated jackets, hats, and gloves.

The crisp air, snow-dusted architecture, and golden lights create an atmosphere that photographers and travel enthusiasts find irresistible. Furthermore, winter is an excellent time for seasonal shopping, as Moscow’s boutiques and malls unveil exclusive winter fashion collections, including fur coats, wool garments, and handcrafted accessories.

Middle Eastern Travelers Find a Winter Home in Moscow

For Middle Eastern tourists, Moscow’s winter offerings provide an exciting contrast to their home climates. The combination of snow-filled adventures, luxury accommodations, and warm hospitality creates an experience that is both novel and comfortable.

The city’s growing network of halal-friendly hotels and restaurants, coupled with Arabic-speaking guides and information centers, ensures a seamless experience for Gulf travelers.

Saudi Arabia joins Oman and UAE in skyrocketing Russia tourism as easier e-visas, luxurious winter experiences, and Moscow’s vibrant cultural scene draw record Gulf visitors in 2025. The Russian capital’s blend of festive charm, world-class hospitality, and seamless travel access has made it the new favourite destination for Middle Eastern travellers this season.

With easy visa access, increased air connectivity, and a packed cultural calendar, Moscow’s tourism strategy continues to pay off — positioning the Russian capital as a leading destination for Middle Eastern visitors seeking both adventure and elegance this winter.

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