Princess Cruises Teams Up with Onboard Media to Revolutionize Guest Experience with Personalized Port Shopping and Expert Recommendations

Princess Cruises partners with Onboard Media to elevate the guest experience with personalized port shopping, dining, and expert recommendations.

Onboard Media, a leader in cruise guest engagement and destination storytelling, has announced a strategic global partnership with Princess Cruises aimed at transforming the cruise line’s port shopping services. The collaboration is designed to enhance the guest experience both onboard and ashore, offering guests personalized programming and high-level concierge services that will elevate every aspect of their cruise journey.

A Focus on Personalized Guest Experience

The new partnership is focused on personalizing the cruise experience by connecting passengers to curated destination-themed content and offering tailored shopping and dining recommendations. Alfredo Jimenez, Vice President of Onboard Revenue at Princess Cruises, shared that this partnership is part of the cruise line’s ongoing efforts to create memorable and personal experiences for guests. By teaming up with Onboard Media, Princess Cruises aims to offer exclusive access to curated offerings and expert recommendations that will help passengers fully immerse themselves in the culture and activities at each port of call.

A Seamless Integration of Destination Expertise

Onboard Media specializes in connecting guests to the full value of their cruise experience, leveraging the power of storytelling and expertise. Their team of rigorously trained advisors will be stationed onboard Princess ships, serving as both destination and onboard experience specialists. These advisors will provide individualized service to guests, helping them make the most of their time both on the ship and in port. Whether it’s offering tips on where to shop, dine, or explore, these experts will ensure that passengers have access to everything needed to maximize their cruise experience.

In addition, these advisors will assist guests in planning their time at each destination, guiding them to local attractions, cultural landmarks, and shopping spots that enhance the overall journey. This one-on-one service will be integral to making each guest’s trip unique and tailored to their personal preferences.

Custom Programming to Enhance Storytelling

In line with their vision to enrich the guest experience, Onboard Media will implement a customized program for Princess Cruises, supported by both digital and print collateral. This bespoke content will provide guests with a range of insights and practical information to help them confidently navigate their cruise journey. These materials will ensure that passengers are equipped with everything they need, from tailored port guides to curated shopping and dining suggestions, making each cruise memorable and hassle-free.

Jeffrey Meister, General Manager at Onboard Media, explained that the company’s program is rooted in rich storytelling, designed to bring both the ships and destinations to life. This dynamic content is created to engage and inspire passengers, offering them a personalized and fully immersive experience. Through storytelling and engagement, guests will feel more connected to the places they visit, and Onboard Media’s program will provide practical insights to make these experiences even more rewarding.

Seamless Integration with Princess MedallionPay

Another exciting feature of this partnership is the seamless integration of Onboard Media’s destination programming with the Princess MedallionPay system. MedallionPay, a trusted payment system used across Princess Cruises, will link guests to trusted retailers and restaurants in key ports of call, providing convenient options for shopping and dining during their visits. This system allows passengers to effortlessly make purchases using the Princess Medallion, enhancing the ease and convenience of port activities.

To further enhance the travel experience, custom port guides will be made available to guests, offering them tailored recommendations and helpful insights to help them make the most of their time ashore. This comprehensive system will empower passengers to easily navigate local shops, attractions, and dining options, providing a seamless transition from the cruise ship to the local community.

Supporting Local Communities through Curated Offerings

Beyond just enhancing the cruise experience for passengers, the partnership between Princess Cruises and Onboard Media also aims to support local economies in port communities. By connecting guests with trusted retailers, small businesses, and artisans, the program seeks to promote the growth of local enterprises and contribute to the economic well-being of the destinations visited.

In particular, Onboard Media’s collaboration with the Alaska Small Business Development Center and the Buy Alaska program will help highlight locally made products from small businesses across Alaska. This effort also includes partnerships with organizations such as Made in Alaska and Silver Hand, which focus on promoting authentic Alaskan goods. Guests will be encouraged to explore these local offerings, deepening their connection to the places they visit and providing a boost to regional economies.

Creating Unforgettable Guest Experiences

The Princess Cruises and Onboard Media partnership is built on a shared commitment to creating unforgettable moments for cruise guests. Both companies are focused on delivering personalized services that go beyond traditional cruise offerings. By offering curated shopping experiences, tailored dining recommendations, cultural insights, and shore excursions, the collaboration aims to help guests fully enjoy every aspect of their vacation.

Lisa Bauer, President and CEO of the Starboard Group, which owns Onboard Media, emphasized that the goal of the partnership is to bring destinations and onboard offerings to life in fresh and engaging ways. Whether through local shopping experiences, cultural activities, or scenic excursions, Onboard Media is dedicated to ensuring that Princess Cruises guests experience the destinations in the most engaging and memorable manner possible.

Looking Ahead: More Personalized Experiences

As the partnership between Princess Cruises and Onboard Media continues to evolve, the focus will remain on delivering more customized programming and expert recommendations to enhance the guest experience. With the continued integration of innovative technologies and personalized services, both companies are setting a new standard for how cruise lines can engage guests with their destinations and onboard offerings.

Through this collaboration, Princess Cruises and Onboard Media are ensuring that every aspect of the cruise experience is thoughtfully curated to create lasting memories. Whether guests are seeking exclusive shopping, fine dining, or cultural insights, this partnership is designed to make every part of the journey unforgettable.

[Source: Businesswire]

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