Expedia Group Unveils Advanced AI Tools to Revolutionize B2B Travel Technology and Partner Solutions

At its recent EXPLORE Connect B2B event for APAC partners, Expedia Group introduced an innovative suite of AI and machine learning-powered tools aimed at transforming the B2B travel technology landscape. With a strong focus on personalization, speed, and scalability, these tools are designed to help travel partners optimize operations, boost engagement, and deliver highly customized travel experiences. Among the notable introductions were Smart Trip AI a dynamic trip planning tool and the piloting of the Lodging Sponsored Listings API, which opens up new advertising possibilities for B2B partners.

These advancements represent a strategic leap forward in Expedia Group’s ongoing mission to deliver cutting-edge technology solutions that empower travel businesses to thrive in an ever-evolving digital landscape.

AI and Machine Learning-Powered Features

Expedia Group has integrated more than 350 AI models throughout its marketplace, making every stage of the travel journey more efficient and personalized. By leveraging the company’s vast first-party data in combination with advanced AI technology, Expedia Group is able to provide smarter, more tailored experiences for both partners and travelers. The use of AI and machine learning in travel technology is rapidly changing the way travel providers connect with their customers and streamline their operations.

From flight searches to accommodation booking, every interaction is enhanced by AI, improving decision-making processes and increasing conversions for travel businesses. This integration of cutting-edge technology promises to redefine the future of travel, with enhanced personalization that meets the growing demand for convenience and customization in the travel experience.

Smart Trip AI: AI-Driven Travel Planning

One of the key tools introduced by Expedia Group, Smart Trip AI, is set to redefine how travelers plan their trips. This conversational AI tool provides curated, real-time recommendations for hotels and activities based on individual preferences. By marrying industry expertise, travel supply, and advanced technology, Smart Trip AI helps travelers easily discover, compare, and select their options with minimal effort, making the planning process smoother and more efficient.

For travel businesses, integrating Smart Trip AI into their platforms means offering a more personalized experience to customers, driving higher engagement, and improving conversion rates. This tool aligns with the growing demand for personalized travel, where travelers seek effortless planning combined with tailored recommendations that reflect their preferences and needs.

Merchandising API: Enhancing Campaign Effectiveness

Effective merchandising in the travel industry is essential for promoting travel products such as hotels, tours, and vacation packages. The new Merchandising API from Expedia Group takes this to the next level by using machine learning to help partners run high-performing campaigns at scale. This tool allows travel businesses to surface timely, relevant, and valuable offers to travelers right when they start planning their trips.

In an era where travelers are more price-conscious than ever, having the right deals available at the right time is critical for converting prospects into customers. This Merchandising API helps partners deliver relevant offers, enhancing user engagement and driving sales. With the solution rolling out in 2026, this innovation promises to further optimize travel product promotion, enabling businesses to deliver personalized offers that match the expectations of modern travelers.

Typeahead API: Seamless Search and Discovery

Expedia Group’s Typeahead API is designed to improve the user experience by simplifying the process of finding the perfect travel destination. As travelers begin typing in the search bar, the tool instantly suggests relevant destinations and locations, making the search process faster and more intuitive. By providing instant suggestions, Typeahead API guides travelers smoothly from the inspiration phase to booking.

For travel businesses, this feature leads to higher engagement and conversion rates. With Typeahead API integrated into their platforms, companies can keep visitors on their site longer, reducing bounce rates and increasing bookings. Travel agencies and OTAs, like Tripbtoz in South Korea, have already seen a 20% boost in their search-to-book conversion rates after incorporating this tool, demonstrating its effectiveness in driving business growth.

Lodging Sponsored Listings API: Monetizing Traffic and Reaching New Audiences

The Lodging Sponsored Listings API is another powerful tool that enables B2B partners to display sponsored lodging recommendations from Expedia Group on their own websites, apps, or platforms. This allows travel businesses to monetize their existing traffic while offering travelers relevant property options based on their preferences.

This API opens up a new revenue stream for travel platforms, offering lodging advertisers more opportunities to reach new audiences and increase bookings. By displaying these listings, B2B partners can maximize the value of their digital platforms, driving more targeted traffic and improving their financial performance. Currently in beta testing, the Lodging Sponsored Listings API is expected to revolutionize how travel businesses monetize their traffic and engage with consumers.

Full-Funnel Travel Media Network: Amplifying Partner Content

Expedia Group’s full-funnel travel media network offers unmatched reach for partners, connecting with travelers both on-site, off-site, and through the B2B network. This comprehensive advertising ecosystem is designed to amplify partner content and extend the visibility of travel offers across multiple touchpoints. From inspiration to booking, Expedia Group ensures that partners’ messages are seen by travelers at every stage of their journey.

This advertising network helps businesses reach a wider audience, foster greater brand awareness, and increase conversions. Whether through paid media campaigns or organic recommendations, the full-funnel network is an essential part of the marketing strategy for travel providers looking to maximize their reach and drive business growth.

Empowering Travel Partners for the Future

Expedia Group’s introduction of these advanced AI-powered tools represents a significant leap forward in travel technology. By equipping partners with solutions that enhance personalization, streamline the travel planning process, and optimize advertising efforts, Expedia Group is empowering its B2B partners to thrive in an increasingly competitive landscape. With features like Smart Trip AI, Typeahead API, and the Lodging Sponsored Listings API, partners can meet the evolving needs of today’s travelers, driving growth and ensuring long-term success.

As the travel industry continues to evolve, these innovative solutions from Expedia Group will help businesses stay ahead of the curve, delivering smarter, faster, and more personalized experiences to their customers. By providing the tools and technologies necessary to succeed in a rapidly changing environment, Expedia Group is cementing its position as a leader in B2B travel technology.

Conclusion

Expedia Group’s new suite of AI-powered tools offers a promising future for B2B travel partners. With innovations designed to enhance the customer journey, improve operational efficiency, and drive higher conversions, these tools will revolutionize the way travel businesses interact with customers. As AI and machine learning continue to shape the future of travel, Expedia Group’s solutions ensure that partners are well-equipped to navigate the complexities of the travel market and deliver exceptional experiences to travelers around the world.

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