Woking To Welcome IRO Sushi: A New Hotspot For Japanese Cuisine Enthusiasts In London, UK

Woking, a vibrant and busy town in England’s Surrey, will be the new location of IRO Sushi, one of the fastest-growing sushi brands in the UK, in January 2026. The chain, which has been slowly and gradually expanding across the UK since it started in 2014, considers this move an enormous breakthrough. The IRO Sushi outlet that is going to be opened in Woking will be at 40-42 Commercial Way, GU21 6EN, and assures to deliver the best quality, eco-friendly sushi, and Japanese meals to the residents and visitors of Woking.

The opening of the Woking store will allow residents and visitors to indulge in freshly prepared, made-to-order sushi, hot dishes, and appetizers in a quick-service format. This marks a pivotal step in IRO Sushi’s ongoing efforts to offer authentic Japanese cuisine at affordable prices to a wider audience. With over 30 locations already across the UK, IRO Sushi has been able to captivate the taste buds of over 1.1 million customers, thanks to its emphasis on quality, flavour, and sustainability.

A Focus on Authentic, Sustainable Japanese Cuisine

IRO Sushi was founded by trained sushi chef Chhong Sherpa, whose passion for authentic Japanese cuisine and commitment to using the finest ingredients has played a key role in the brand’s rapid growth. The restaurant’s success lies in its dedication to offering the freshest ingredients, such as sustainable seafood from Norway and authentic sauces directly imported from Japan. These elements come together to create dishes that are not only flavour-packed but also support environmentally conscious practices.

The Woking location will offer an extensive menu, showcasing the brand’s signature offerings. Sushi lovers can enjoy a range of options, from the popular Salmon Selection sushi box, which includes salmon avocado rolls, salmon maki, salmon nigiri, and salmon sashimi, to the indulgent Super Crunch Rolls. One standout dish is the Crunchy Chicken Roll, featuring chicken katsu, avocado, cucumber, and a tempura batter fried to perfection and topped with tonkatsu sauce. The menu also features traditional futomaki, tamaki, and nigiri, making it an ideal destination for sushi aficionados.

In addition to sushi, IRO Sushi serves a variety of hot dishes, making it suitable for all tastes. Meat and fish lovers can enjoy hearty dishes like katsu curry, teriyaki rice, fried noodles, and noodle soups, while vegetarians are also well catered for with options like vegetable gyozas and other plant-based treats. This wide range of offerings ensures that there is something for everyone, whether you’re a long-time fan of Japanese cuisine or a newcomer eager to try something new.

IRO Sushi’s Global Expansion Strategy

The opening in Woking is part of IRO Sushi’s broader ambition to scale its operations across the UK and beyond. Over the next five years, the brand is aiming to expand to 100 sites around the globe, with several new locations in the UK set to launch in 2026. Woking’s new store is joined by a second new location in Tunbridge Wells, which will also open in January, further cementing the brand’s commitment to providing premium, restaurant-quality Japanese cuisine in quick-service formats across the nation.

Chhong Sherpa, the Founder and CEO of IRO Sushi, shared his excitement about the expansion, noting that the Woking location will bring sustainably sourced sushi to the local community. He explained that this initiative aligns with the brand’s goals of offering high-protein meals in a healthy and convenient way, making it an appealing choice for health-conscious individuals in Woking and the surrounding areas. He further emphasized that the launch is an essential step in their UK expansion strategy, which aims to provide access to delicious Japanese cuisine at an affordable price for more people.

Attracting Tourists and Locals with Japanese Flavours

IRO Sushi has found a unique niche within the UK’s thriving food scene by focusing on sustainable, premium-quality ingredients and offering an accessible dining experience for both locals and tourists. The Woking store is poised to attract not only residents of Surrey but also visitors exploring the area. With its rich cultural heritage and the steady growth of the local tourism sector, Woking is the perfect place to offer an authentic taste of Japan. Whether you’re in town for a quick bite or looking to enjoy a leisurely meal with friends or family, IRO Sushi’s Woking location promises to be a destination that locals and tourists alike will want to visit.

Moreover, IRO Sushi’s presence in Woking serves as a part of a broader trend of high-quality, affordable Japanese dining options available to the UK public. In addition to its sushi offerings, the restaurant’s wide variety of hot dishes ensures that the brand remains an attractive option for anyone craving the bold, vibrant flavours of Japanese cuisine.

Looking Ahead: IRO Sushi’s Growth and Vision

As the brand prepares for a busy 2026, with several openings on the horizon, IRO Sushi continues to push the boundaries of what it means to offer premium sushi at an affordable price. With a clear commitment to sustainability, high-quality ingredients, and expanding its reach across the UK and beyond, IRO Sushi is well on its way to becoming a staple in the world of Japanese cuisine.

The Woking opening is set to provide an exciting new destination for food lovers, creating opportunities for both locals and visitors to experience the rich flavours of Japan. Whether you’re a dedicated sushi lover or someone looking to try something new, IRO Sushi’s latest venture promises to deliver a truly authentic experience.

Bottom Line

IRO Sushi’s exciting expansion to Woking showcases the company’s ongoing efforts to make Japanese food accessible to everyone and at the same time, follow eco-friendly sourcing guidelines. If you are a sushi lover or want to indulge in classic Japanese cuisine, IRO Sushi is the best restaurant and undoubtedly the new Woking location will be a favorite among the locals.

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