Visit Lauderdale presents “Never Lose Your Splash” campaign and 2026 initiatives

GREATER FORT LAUDERDALE, FLA. – Visit Lauderdale hosted its Annual Marketing Luncheon on Wednesday, January 14, at the newly expanded Broward County Convention Center’s Atlantic Ballroom, marking its most attended luncheon since 2019.

The event brought together industry partners and stakeholders and provided a detailed preview of the “Never Lose Your Splash” campaign, along with its planned activation across multiple channels throughout 2026.

During the luncheon, Visit Lauderdale reported strong destination performance in 2025. Greater Fort Lauderdale generated 124 million dollars in Tourist Development Tax revenue, representing a 0.3 percent year-over-year increase. Hotel demand rose by 1.3 percent, while Port Everglades welcomed more than 4 million cruise passengers, a 16.2 percent increase compared to 2024.

Stacy Ritter, President and Chief Executive Officer of Visit Lauderdale, said: “These results reflect more than demand, they reflect confidence in our destination. Our focus is not just on being seen, but on being remembered, and that intention is driving real economic impact for our community.”

Ritter also outlined the destination’s integrated marketing approach, which includes national and international partnerships and storytelling initiatives aimed at expanding awareness among new audiences.

Also read → Visit Lauderdale appoints Anton Lundell as official brand ambassador

Highlighted initiatives included a winter 2025 activation in Chicago that reached more than 150,000 visitors and generated over 200,000 digital impressions, as well as the appointment of Florida Panthers player Anton Lundell as an official brand ambassador.

A central moment of the luncheon was the official unveiling of the refreshed destination brand campaign, “Never Lose Your Splash.” The campaign is grounded in consumer research and draws inspiration from Greater Fort Lauderdale’s waterways, culture, and sense of joy.

The new campaign positions the destination as a place where water shapes both the landscape and the visitor experience. It debuted nationally during a New Year’s Eve broadcast on CNN, reaching more than 4 million viewers and generating over 85 million digital impressions.

According to Visit Lauderdale, the campaign will continue to roll out across major U.S. and international markets in 2026 through video, out-of-home, and experiential placements.

Stacy Ritter added: “Travelers today are seeking joy, authenticity and connection. This brand reflects who we’ve always been and invites visitors to experience Greater Fort Lauderdale in a way that feels vibrant, elevated and unforgettable.”

The event concluded with an emphasis on continued collaboration with industry partners, as Visit Lauderdale prepares to host IPW 2026 and advance future marketing initiatives aimed at sustaining visitation and long-term economic growth.

With “Never Lose Your Splash” as its creative anchor, Visit Lauderdale enters 2026 with an integrated strategy focused on the waterways, beaches, and culture that define Greater Fort Lauderdale as a destination shaped by water.

The article Visit Lauderdale presents “Never Lose Your Splash” campaign and 2026 initiatives first appeared in TravelDailyNews International.

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