Viracopos Airport Joins FITUR 2026 to Boost Tourism in São Paulo, Expanding Airline Connections

São Paulo’s Viracopos Airport is set to play a pivotal role in shaping the future of global tourism by participating in FITUR 2026, the renowned International Tourism Trade Fair in Madrid. The event, which will be held from January 21 to 25, 2026, is expected to provide Viracopos with the perfect platform to expand its tourism and aviation network, while showcasing São Paulo as a growing and connected hub for international travelers and airlines.

A Gateway to Strategic Opportunities

Viracopos Airport, operated by Aeroportos Brasil Viracopos (ABV), has confirmed its participation in FITUR 2026, marking a strategic move to strengthen São Paulo’s position in the global tourism market. FITUR is one of the world’s most influential tourism forums, gathering key stakeholders from destinations, airlines, airport operators, and tourism institutions. Viracopos will use this occasion to highlight its key role in facilitating seamless travel for tourists, offering enhanced international connectivity.

Sérgio Joau, the Airline Business Manager at ABV, will represent Viracopos at the event, with a clear focus on forging stronger institutional ties, attracting new airline routes, and identifying tourism trends that will benefit the region. This participation will directly contribute to São Paulo’s growing influence on the global tourism stage, making it more attractive to tourists from all corners of the globe.

Strategic Tourism Growth for São Paulo

Attending FITUR 2026 will allow Viracopos Airport to engage with top-tier airlines, tourism operators, and business professionals, accelerating its tourism and connectivity development. This opportunity will help Viracopos enhance its visibility as a major international airport while fostering relationships that open new pathways for tourism growth in São Paulo.

São Paulo’s tourism sector is poised to benefit greatly from this increased visibility. The city’s thriving cultural scene, rich history, and diverse attractions make it an attractive destination for international tourists. Viracopos’s enhanced position as a key international gateway will make it easier for tourists to visit and explore São Paulo and beyond.

Institutional Support to Strengthen São Paulo’s Image

The participation of Viracopos Airport in FITUR 2026 is supported by key regional entities, such as SETUR‑SP (São Paulo State Secretariat for Tourism and Travel) and InvestSP (São Paulo State Investment and Competitiveness Promotion Agency). This backing reinforces São Paulo’s position as a well-connected and investment-ready destination, ready to host international events and cater to global tourism needs. The collaboration with these bodies will allow Viracopos Airport to highlight its role as a key player in São Paulo’s tourism and business ecosystems.

Increased Airline Connectivity and Tourism Potential

The presence of Viracopos Airport at FITUR 2026 underscores the growing demand for air travel to São Paulo and highlights the airport’s role in expanding air connectivity. Airlines and industry partners attending FITUR will have the opportunity to explore new air routes, enhancing travel options to São Paulo and encouraging greater international tourism flow. This, in turn, will increase the number of global visitors to the city, helping to drive economic growth and diversify the tourism sector.

By strengthening air connectivity, Viracopos Airport aims to position São Paulo as a premier tourism destination for international travelers. The airport’s engagement with global stakeholders at FITUR will facilitate new partnerships, attracting more airlines to operate from São Paulo and offering travelers more options for reaching this dynamic city.

Fostering Long-term Benefits for São Paulo’s Tourism Industry

Participating in FITUR also provides an opportunity to monitor emerging tourism and aviation trends that influence global travel patterns. Through increased participation, Viracopos Airport will be better equipped to develop strategies that respond to changing consumer demands and trends, such as sustainable tourism and the digital transformation of the travel industry.

The institutional partnerships developed at FITUR will help Viracopos Airport not only to improve air connectivity but also to unlock new business opportunities for São Paulo. The increased presence of international airlines will encourage more travelers to explore São Paulo’s cultural, gastronomic, and natural attractions, strengthening the local tourism economy.

About FITUR 2026

FITUR, held annually in Madrid, is a cornerstone of the global tourism industry. The event brings together professionals from over 150 countries, offering an invaluable opportunity for networking, collaboration, and knowledge-sharing. Participants include tourism authorities, airlines, and travel companies, all looking to establish new connections, develop innovative tourism solutions, and share the latest trends in the travel industry. FITUR 2026 promises to be a major event for tourism professionals, offering vital exposure to destinations and airlines looking to expand their global presence.

Looking Ahead

The participation of Viracopos Airport in FITUR 2026 represents a major step forward for São Paulo’s tourism sector. With the support of regional authorities and a clear focus on strengthening connectivity and tourism, Viracopos is poised to continue its growth as a key gateway to São Paulo and beyond. By fostering new relationships with airlines and tourism stakeholders, Viracopos will be well-positioned to support São Paulo’s evolution as a global tourism hub in the coming years. This participation underscores the airport’s role in shaping the future of global tourism, ensuring that São Paulo remains a key destination for international travelers.

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