VELTRA Partners with Mystery to Launch Puzzle-Solving Travel Tours in Bangkok, Ho Chi Minh City, and Taipei

In order to introduce cutting-edge “Overseas Travel × Puzzle-Solving” tours, Japan’s VELTRA has announced an exciting collaboration with Mystery, a pioneer in immersive travel experiences. This partnership introduces a novel approach to international travel by fusing classic sightseeing with an interesting, hands-on component. The tours will take participants to some of the liveliest cities in Asia, including Taipei, Ho Chi Minh City, and Bangkok, while offering a distinctive and enriching experience through puzzle-solving that links visitors to the local history and culture.

Concept Overview

The concept behind the puzzle-solving tours is to enhance the travel experience by immersing participants in the culture of the city through problem-solving. The first three cities—Bangkok, Ho Chi Minh City, and Taipei—will be the initial destinations for these tours. Each tour will be designed around a beginner-friendly puzzle format that connects travellers to the places they visit, encouraging deeper interaction with the culture, history, and even the local cuisine.

These tours are distinct in that they are structured to be much more than just sightseeing. Rather than merely visiting popular landmarks, participants will be given puzzles that relate directly to the history, landmarks, and local folklore of the area. This approach helps visitors learn about the locations in an engaging and enjoyable way. The puzzles will be made available in various formats, such as printed handouts or through the messaging app LINE, enabling flexibility in how participants interact with the puzzles during the tour.

A Journey of Discovery Through Puzzles

One of the key objectives of the partnership between VELTRA and Mystery is to encourage tourists to venture beyond the typical tourist spots. As participants solve the puzzles, they will be led through less explored parts of the city, including charming side streets, vibrant local markets, and hidden gems that may not always be featured in conventional travel guides. The experience will give them a more authentic taste of the local life as they explore local eateries, cafés, and shopping streets while piecing together the puzzle.

The puzzle-solving approach is designed to ensure that every participant has a personal, immersive experience while they engage with the city’s culture. As they solve the clues, they will also uncover stories of the city’s past, providing them with a deeper understanding of its evolution, traditions, and unique local flavour. This interactive travel experience aims to appeal not only to puzzle enthusiasts but to anyone looking for a more engaging and meaningful sightseeing experience.

Test Marketing in Three Cities

Initially, VELTRA will conduct test marketing for these tours in the three Southeast Asian cities of Bangkok, Ho Chi Minh City, and Taipei. These cities were chosen for their rich historical backgrounds and vibrant cultures, which are perfect for the puzzle-solving concept. Through the test phase, VELTRA will gauge interest and refine the concept before expanding it to other destinations.

The test-marketing phase will include standard tour offerings, where tourists will get a taste of how the puzzle-solving elements are integrated into the experience. With the feedback from these trials, VELTRA plans to modify the tours to better suit participants’ preferences and to fine-tune the puzzle content, ensuring that it delivers a seamless blend of education and entertainment. By incorporating real-time feedback from tourists, VELTRA hopes to ensure that the final product is both immersive and educational.

Expansion Plans

If the test marketing proves successful, VELTRA plans to expand this innovative travel experience to more countries across Asia. The concept will be adapted to suit the unique history and culture of each new location, offering fresh puzzles and challenges to solve for each destination. The addition of new cities will provide more travellers with the opportunity to experience this unique way of sightseeing, potentially making it a staple in cultural tourism across the region.

Moreover, VELTRA is also planning to introduce domestic puzzle-solving tours in Japan, particularly catering to inbound visitors. These tours will provide an immersive way for tourists to discover the hidden secrets of Japan, combining sightseeing with interactive learning about the country’s rich heritage. Japan’s unique culture, rich traditions, and hidden gems provide a perfect backdrop for these kinds of experiences.

The Role of Technology

The incorporation of technology into the puzzle-solving process is another interesting feature of these tours. While traditional paper handouts will be available for participants, the use of modern technology, particularly the LINE app, will ensure that the puzzles are accessible and interactive. This app-based system allows tourists to stay connected with their guide while receiving hints or solutions in real time. This use of technology adds a modern twist to an age-old method of exploration, ensuring that both young and tech-savvy travellers can enjoy the experience.

Additionally, the use of LINE, a widely used app in many parts of Asia, ensures that communication remains simple and accessible for international travellers. It provides a unique avenue for guides to deliver clues and manage the flow of the puzzles without overwhelming the tourists. This integration of technology creates an enhanced user experience, blending the traditional with the modern in a way that is accessible and enjoyable for all participants.

A New Trend in Immersive Travel

The launch of the “Overseas Travel × Puzzle-Solving” tours by VELTRA is part of a growing trend in the travel industry that combines traditional sightseeing with immersive experiences. Increasingly, travellers are looking for ways to connect more deeply with the destinations they visit. They want more than just a surface-level exploration of a city or country—they seek experiences that engage all of their senses and intellect. By incorporating puzzles that highlight local culture and history, VELTRA and Mystery are tapping into this desire for more meaningful, interactive travel experiences.

As the travel industry continues to evolve, this type of experiential tourism will likely become more prominent. Tourists, especially younger generations, are increasingly looking for ways to make their travels more engaging, educational, and fun. VELTRA’s puzzle-solving tours offer the perfect solution, encouraging travellers to learn while they explore and allowing them to forge a deeper connection with the places they visit.

Conclusion

An exciting new trend in travel tourism is VELTRA’s partnership with Mystery, which provides a novel and engaging way to experience some of Asia’s liveliest cities. After successfully launching their test tours in Taipei, Bangkok, and Ho Chi Minh City, VELTRA hopes to establish a new benchmark for cultural tourism that promotes more in-depth interaction with the places seen. Travellers will have fun and make lifelong memories while learning more about the distinctive history, culture, and hidden treasures of each city through puzzle-solving.

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