US Joins Mexico, Japan, Italy, Australia in Becoming Ultimate Trendsetter in Travel, New Trends You Won’t See Coming

In 2026, the US joins Mexico, Japan, Italy, and Australia in becoming the ultimate trendsetter in travel, leading a new wave of destinations and experiences that are set to redefine the future of tourism. These travel trends, unlike anything you’ve seen before, are transforming the way people explore the world.

With hidden gems gaining unprecedented popularity, the US and its fellow countries are shaping the travel landscape, offering unprecedented opportunities for adventure and culture. Don’t miss out on the next big thing in global travel – read on to discover the trends you won’t see coming and be the first to experience them!

United States: Big Sky, Montana, and Fort Walton Beach Lead the Charge

The United States is witnessing a surge in interest for destinations that were previously off the radar. In 2026, Big Sky, Montana, is experiencing a 92% increase in search demand, while Fort Walton Beach, Florida, saw a 45% uptick in interest. These destinations are gaining momentum as travellers look for alternatives to mainstream tourist spots. Big Sky’s vast open landscapes and outdoor activities appeal to nature lovers, while Fort Walton Beach’s family-friendly vibe draws those seeking a more relaxed coastal experience.

These destinations, along with others like San Miguel de Allende and Savoie, France, show a shift in preference towards quieter, more peaceful getaways. This trend also aligns with Expedia’s Smart Travel Health Check, which recognises destinations that focus on sustainability and responsible growth.

Mexico: San Miguel de Allende’s Cultural Appeal

Mexico’s San Miguel de Allende has become a prime destination, with search interest growing by 30%. Renowned for its colonial architecture, vibrant arts scene, and thriving food culture, the town has become increasingly popular among those seeking an immersive cultural experience. The rise of interest in San Miguel de Allende is part of a broader trend of travellers looking for destinations that offer both rich cultural experiences and scenic beauty.

Alongside this, sports tourism in Mexico is also flourishing, with events such as Lucha Libre drawing visitors from around the world. This cultural immersion, combined with sports, has become a key factor in Mexico’s growing tourism sector.

Japan: Okinawa’s Cultural Appeal and Sports Tourism Growth

In Japan, Okinawa leads the charge with a 71% increase in search interest. Known for its tropical climate, crystal-clear waters, and rich cultural heritage, Okinawa is becoming a popular spot for travellers seeking both relaxation and immersion in local culture. Okinawa is one of the six destinations selected for Expedia’s Smart Travel Health Check, aligning with the company’s sustainability goals.

Furthermore, sports tourism in Japan is set to thrive. Sumo wrestling, a traditional Japanese sport, is highlighted as a major draw for international visitors in 2026. This trend of combining sports with cultural experiences is seeing increased interest, particularly among younger generations, with 69% of Singaporean Gen Z travellers likely to attend regional sports events during their trips.

Italy: Sardinia and Sustainable Travel Choices

Sardinia, Italy, is one of the standout destinations for 2026, with search interest increasing by 63%. Known for its stunning beaches, rich history, and gastronomic delights, Sardinia offers an ideal mix of relaxation and adventure. The island’s sustainable travel initiatives, including eco-friendly accommodations and responsible tourism practices, align with the growing demand for sustainable travel options.

With more travellers seeking destinations that promote environmental sustainability, Sardinia’s efforts to preserve its natural beauty through responsible tourism are being recognised globally. Sardinia, along with other Italian regions, is positioning itself as a leader in the growing trend of sustainable tourism.

Vietnam: Phu Quoc’s Rising Popularity

Vietnam’s Phu Quoc island, with a 53% increase in search demand, is set to become a major travel hotspot in 2026. Known for its beautiful beaches, pristine waters, and vibrant local culture, Phu Quoc is an ideal destination for those seeking an exotic beach vacation with a touch of local charm. The rise in interest reflects a broader trend in Vietnam, as the country’s tourism sector continues to grow, with more travellers looking for eco-conscious and sustainable holiday options.

Expedia’s focus on Smart Travel Health Check further highlights Phu Quoc’s commitment to maintaining its ecological balance while offering unforgettable travel experiences.

Australia: Hobart, Tasmania Gains Popularity

In Australia, Hobart, located in Tasmania, is attracting attention with a 25% increase in search demand. Known for its picturesque landscapes, unique wildlife, and vibrant arts scene, Hobart is an ideal destination for travellers looking to escape the crowds of Australia’s larger cities. The city offers a mix of outdoor activities, including hiking and wildlife tours, making it a top choice for nature enthusiasts.

The rise of Hobart as a top destination ties into the broader trend of travellers seeking quieter, less commercialised locations that provide an authentic experience. Hobart’s sustainable travel practices also align with the growing desire for eco-friendly tourism options in Australia.

France: Savoie and the Demand for Ski Tourism

In France, Savoie, a ski region known for its stunning Alpine views and world-class resorts, is seeing a 51% increase in search interest for 2026. The trend towards winter sports destinations, particularly ski holidays, is gaining traction as travellers look for active vacations in scenic locations. The demand for ski tourism is expanding, with more visitors seeking adventure, relaxation, and breathtaking views.

Savoie’s emphasis on sustainable tourism practices, including eco-friendly accommodations and responsible skiing operations, aligns with the increasing demand for more sustainable options within the travel industry.

United Kingdom: Cotswolds’ Timeless Charm

The Cotswolds in the United Kingdom is a destination that appeals to those seeking an idyllic rural getaway. With a 39% increase in search demand, this charming region, known for its rolling hills, quaint villages, and historic cottages, is becoming increasingly popular among travellers looking for a peaceful retreat. The area is ideal for hiking, cycling, and exploring traditional English countryside life.

The rise in demand for the Cotswolds is part of a broader trend of seeking quieter, less commercialised destinations that offer natural beauty and a slower pace of life.

Unveiling the Future of U.S. Tourism: The Ultimate Travel Guide for 2026 – Hotels, Cruises, Airbnbs, and More!

The United States has always been a leader in global tourism, but 2026 is shaping up to be an explosive year. With the rapid growth of emerging destinations, an evolving hotel industry, increasing demand for unique stays like Airbnbs, and the ever-expanding cruise sector, U.S. tourism is gearing up for an incredible transformation. From bustling city centres to quiet, off-the-beaten-path locations, the U.S. offers something for every kind of traveller. But what are the key trends that will dominate U.S. tourism in the next few years? Let’s dive deep into what makes the United States an irresistible travel destination in 2026.

The Rise of Emerging U.S. Destinations in 2026

Tourism in the U.S. is no longer just about visiting well-known landmarks like New York City, Los Angeles, or the Grand Canyon. 2026 is seeing a huge shift towards lesser-known gems that offer unique experiences. Big Sky, Montana, for example, has seen a massive 92% increase in search demand. Big Sky is perfect for adventure lovers who want to escape the crowds and explore wide-open spaces. Whether it’s hiking in the summer or skiing in the winter, Big Sky is becoming a hot destination for those looking for outdoor excitement.

Similarly, Fort Walton Beach in Florida has witnessed a 45% rise in interest. This family-friendly beach destination is gaining popularity for its peaceful vibe and beautiful coastlines. With less hustle and bustle compared to Miami or Orlando, Fort Walton Beach offers a more relaxed getaway without compromising on fun activities.

These growing destinations reflect a shift in U.S. tourism. As travellers seek more authentic, less commercialised experiences, these hidden gems are becoming the go-to spots for 2026. This is where travellers can avoid the tourist crowds and discover the real heart of America, all while experiencing the natural beauty and charm these areas have to offer.

Hotels: A Thriving Industry Ready for Growth

The U.S. hotel market is not slowing down. In fact, it’s expected to generate a massive $119.97 billion in revenue by 2025, with projections pointing to $164.26 billion by 2030. This growth is fuelled by the increasing demand for more unique and personalised stays. Gone are the days when travellers were content with generic hotel chains. Today’s visitors are looking for hotels that offer distinctive experiences.

Boutique and lifestyle hotels are becoming a dominant force in the industry. These types of hotels focus on providing an intimate, unique experience that feels like a home away from home. From chic urban hotels in New York to historic properties in small towns, the hotel scene is rapidly changing to meet the demand for character and local charm.

One of the most notable trends is the growing demand for eco-friendly hotels. As sustainability becomes a key focus for travellers, more hotels are investing in green practices, from energy-efficient designs to waste reduction strategies. This commitment to sustainability is not only good for the environment but also appeals to eco-conscious visitors who want to ensure their stay has a minimal impact on the planet.

Airbnb’s Dominance: The Evolution of Travel Accommodation

While hotels are thriving, Airbnb continues to be a major player in the U.S. lodging market. With millions of listings across the country, Airbnb offers travellers a chance to stay in unique homes, apartments, and even treehouses. Despite some challenges in cities like New York, where strict regulations are putting pressure on short-term rentals, Airbnb’s influence remains strong. In fact, Airbnb’s growth is helping to reshape the traditional hotel industry.

What makes Airbnb so popular? It’s all about variety and flexibility. Whether you’re looking for a luxury apartment in Manhattan or a cosy cabin in the woods of Tennessee, Airbnb offers something for every type of traveller. With over 7 million listings worldwide, the platform allows people to experience destinations in ways that traditional hotels simply can’t match.

Moreover, Airbnb has become a go-to platform for travellers looking for a more affordable and personal experience. With the ability to filter through thousands of properties based on specific needs and preferences, Airbnb continues to be a top choice for modern travellers who want a more authentic and cost-effective stay.

Cruises: Sailing into the Future of U.S. Tourism

The cruise industry has long been a major part of U.S. tourism, and it shows no signs of slowing down. Major cruise lines such as Carnival, Royal Caribbean, and Norwegian Cruise Line continue to offer luxurious voyages to destinations in the Caribbean, Alaska, and the Mediterranean. However, the industry is facing challenges related to environmental concerns and safety issues. Still, the demand for cruises is stronger than ever, especially for those looking for a luxurious and all-inclusive travel experience.

Cruise tourism also plays a major role in U.S. destinations like Miami and Los Angeles, which act as major cruise hubs. In 2026, cruises are expected to expand even further, with more ships and itineraries offering unique experiences. Some cruises are focusing on sustainability, with new ships being designed with advanced technology to reduce emissions and ensure a greener experience.

Additionally, cruise lines are offering more niche experiences, from themed cruises focusing on food and wine to those centred around fitness and wellness. This gives travellers even more reasons to set sail on their next big adventure.

Convention Centres: U.S. Business Tourism on the Rise

U.S. convention centres are at the heart of business tourism, and they are rapidly evolving to meet the demands of the modern traveller. Cities like Las Vegas, Orlando, and Chicago are home to some of the largest and most innovative convention spaces in the world. The Walter E. Washington Convention Center in Washington D.C., with 2.3 million square feet of space, is one example of a centre that can accommodate large events, conferences, and exhibitions.

Convention tourism contributes significantly to the U.S. economy, attracting thousands of business travellers each year. These centres are not just places for business meetings; they also host trade shows, festivals, and cultural events. The addition of state-of-the-art technology, such as virtual conferencing and interactive displays, is making convention centres even more appealing to a broader range of visitors.

For 2026, the trend towards hybrid events – combining in-person and virtual participation – is expected to grow. This allows businesses and organisations to connect with a global audience without the need for everyone to be physically present. The flexibility and convenience of these new event models make U.S. convention centres even more attractive for international travellers.

Sustainability Takes the Spotlight in U.S. Tourism

Sustainability is more than just a buzzword – it’s a driving force behind the future of U.S. tourism. As more travellers seek out eco-friendly options, the U.S. is responding by investing in sustainable tourism practices. National parks like Yellowstone, the Grand Canyon, and Yosemite are implementing strategies to preserve their natural beauty for future generations, while reducing their environmental footprint.

Cities are also adopting green initiatives to make travel more sustainable. From energy-efficient public transport to waste-reduction programs, American cities are stepping up to meet the demand for greener, more responsible tourism. In fact, over 51% of U.S. travellers are already planning vacations with sustainability in mind

The Shift Towards Sustainable and Unique Travel Experiences

The findings from Expedia’s Unpack ’26: The Trends in Travel report highlight a key shift in the global travel industry: travellers are increasingly seeking emerging destinations that offer a mix of sustainability, culture, and unique experiences. From the hidden gems of the U.S. and Japan to the natural beauty of Vietnam and Australia, these destinations are rising in popularity as more people look beyond traditional tourist hotspots.

With trends such as Fan Voyage, sustainable accommodations, and Set-Jetting, the travel landscape for 2026 promises to be diverse, responsible, and immersive. The data points to a future where travellers prioritise responsible growth, cultural immersion, and environmental stewardship, ensuring a more sustainable and rewarding travel experience for all.

Input: Expedia

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