The 23 best websites for discovering unique gifts
These 23 websites have unique finds that always wow.
Uncommon Goods; The Met Store; Wonderbly/Business Insider
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Culinary, Children, History & Art, Shopping, Travel, Reviews
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31 mins
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Business Insider
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Emily Hein,Lauren Savoie
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These websites make it easy to find unique gifts, from personalized picks to standout finds from Uncommon Goods, Wolf & Badger, MoMA, and more.
Finding highly personal, one-of-a-kind gifts your giftee wouldn't expect can be challenging. Luckily, there are many websites that can help in your search. Below, we rounded up 23 of the best websites to find truly unique gifts, whether it's a beautifully personalized piece or a way to support a small business.
The best unique gift websites
Mark & Graham
Mark & Graham
Shop unique gifts at Mark & Graham
Best for: Tastefully monogrammed gifts
For a high-quality gift with a touch of personalization, look no further than Mark & Graham. The brand can monogram anything from custom leather handbags to cheeseboards, making a genuinely useful gift a little more sentimental.
Uncommon Goods
Uncommon Goods
Shop unique gifts at Uncommon Goods
Best for: Fun, unusual gifts
As the name suggests, Uncommon Goods specializes in more unusual products, whether it's a QR code mug with a daily dad joke, an edible butter candle kit, or pajamas you can color on. They even host virtual classes you can gift, ranging in topics from a couple's map-making class to astrology readings.
Bespoke Post
Bespoke Post
Shop men's gifts at Bespoke Post
Best for: Unique gifts for men
Bespoke Post is an online marketplace of small brands, but with a focus on items for men. If you're curious about where to start for the man who seems to have everything, you'll find dedicated pages of axes, knives, and tools alongside top-quality kitchenware and home decor. The brand also offers a curated subscription box if you'd like someone else to do the shopping for you.
Wonderbly
Wonderbly
Shop personalized books at Wonderbly
Best for: Personalized books with minimal effort
Wonderbly creates giftable, personalized books for all ages and interests — from kids' stories to cookbooks. Personalizing a book for your recipient only takes a few minutes, and the site guides you through the process with prompts and questions. The result is a keepsake you can make in minutes, yet still feel unique and special.
Coming Soon
Coming Soon
Shop unique gifts at Coming Soon
Best for: Truly unique, arty home pieces
Imagine if the coolest art friend you know opened a boutique: that's the vibe of Coming Soon, an NYC-based gift and homewares store. Color, playfulness, and curved lines are the basis for most of the shop's items, including a pill bottle-shaped wine cooler and whimsical glassware. The shop also sells some small delights, too, like arainbow kitchen sponge, a$40 surprise ball shaped like an orange,and a$5 Brat-Pitt lighter.
Cratejoy
Cratejoy/Business Insider
Best for: Curated gift boxes and subscriptions around themes
Cratejoy is a marketplace for discovering monthly subscriptions that celebrate hobbies and interests, ranging from beauty to cocktails. Most of the boxes are curated from small businesses. However, you don't have to commit to a full subscription and can also purchase most boxes individually.
Some of the most popular crates include an adult crafting kit, a personalized box of books with a few novelty trinkets, a mystery escape room-style box, an under-$50 self-care box, a cocktail set, or a curated vintage box tailored to their style preferences.
Flamingo Estate
Flamingo Estate
Shop unique gifts at Flamingo Estate
Best for: Highly curated, slow-living little luxuries
Flamingo Estate started as a collection of sundries from one man's California home and has grown into a brand focused on bespoke, expertly sourced and crafted delights for the home and kitchen. You'll find plenty of beautifully packaged items with a small-batch, California-local focus. Some favorite finds include a bottle of California olive oil that can be customized with a hand-written label, its viral heirloom tomato candle, and a spicy strawberry fruit snack.
Wolf & Badger
Wolf & Badger
Shop independent brands at Wolf & Badger
Best for: Unique finds from small brands
Wolf & Badger is an online marketplace where small, independent brands from around the world can sell their products to a global audience. Think of it as an online department store specifically for small brands: It's a great destination to discover unique products, including handmade and artisan gifts, homewares, and clothing for men and women. No matter the category, you're bound to find something you've never seen before, like charming cottage-core designs from Fable England or silly kitchenware from Jimbobart.
Etsy
GinaBabyGiftShop/Etsy
Best for: Highly specific, original gifts
Whether you want a non-corporate greeting card, a digital couples portrait, or a personalized sweater, Etsy probably has every gift you could possibly come up with, and some combinations you'd never believe you could find.
Abbode
Abbode
Shop customizable gifts at Abbode
Best for: Custom embroidery
Almost everything from Abbode — a NYC-based small business — can be customized with embroidery. You can add a monogram to a vegan crocodile pouch, memorialize a special family recipe on a tea towel, or emblazon a pillowcase with a loved one's initials. The brand also has plenty of pre-set designs to choose from, whether you want to add a tiny martini glass to a set of cocktail napkins or a dog on a custom tank top.
Goldbelly
Goldbelly
Shop unique gifts at Goldbelly
Best for: Gifts for foodies
Rather than offer gift baskets of snacks, Goldbelly ships regional foods all over the country, whether it's Maine lobster rolls or Memphis BBQ. If you don't want to send food directly to the recipient, you can also opt for a simple gift card and let them pick what they're craving or a subscription to surprise them with a recurring treat.
MET Museum Store
The MET Store
Shop unique gifts at the MET Museum Store
Best for: Artsy, curated gifts
The Metropolitan Museum of Art boasts one of the best art collections in the world, so it's no surprise that its gift store offers an equally curated array of gifts at surprisingly affordable price points. You'll find beautiful, arty gifts for all ages, including jewelry, prints, and coffee table books. Take a look at the unique collaborations, like a LEGO build of Monet's Bridge over a Pond of Water Lilies or a sweet Miffy Degas Dancer Plush Toy.
Fred
Fred
Best for: Whimsical trinkets and housewares for the people who don't take life too seriously
Browsing through Fred is a little bit wacky and a lot joyful. There's something for everybody, like the Buff Baby Rattle for your friend's baby shower, a cheeky Daily Desk Plaque for your boss or coworker, or an animal-shaped tea infuser the next time you need a cheap birthday present.
Shutterfly
Shutterfly
Shop unique gifts at Shutterfly
Best for: High-resolution photo gifts
Whether you want to create a straightforwardphoto bookor an elaborate three-piece wall photo, Shutterfly is one of our favorite places to make custom photo gifts. The photo editor is incredibly simple to use — all you need are high-res photos to upload.
Greetabl
Greetabl
Best for: Fully customizable gift boxes
Using Greetabl's simple gift builder, you can craft a custom gift box in minutes by selecting everything from the packaging to what goes inside. You can choose from an assortment of things like candles, candy, skincare products, gift cards, and other small trinkets like keychains or socks.
Big Night
Big Night
Shop unique gifts at Big Night
Best for: Foodies, plus housewarming and hostess gifts
While Big Night maintains three brick-and-mortar locations in NYC, you can still shop the expert curation of gourmet pantry goods and funky housewares from afar. Built for those who love to entertain or are always planning their next dinner party, Big Night is your destination for a tablescape that wows, or your next hostess or housewarming gift.
In addition to sought-after indie brands like Sophie Lou Jacobsen and Fishwife, they have several exclusive designs of their own, from adorable cheese spreaders to a dinner party planner. Pick up their specially concocted "Glitter" aka trail mix or tinned fish. If you don't know where to start, consider one of their curated gift boxes.
Ten Thousand Villages
Ten Thousand Villages
Shop unique gifts at Ten Thousand Villages
Best for: Ethically-sourced, globally-inspired gifts
Ten Thousand Villages is a non-profit, fair trade organization that sources its wares from more than 20,000 skilled artisans across 30 countries. Globally-minded giftees will appreciate its sustainable gifts, like Serpentine stone earrings from Peru, a berry colander from Nepal, or a travel journal woven out of recycled Sari cloth
The Unemployed Philosophers Guild
The Unemployed Philosophers Guild/Business Insider
Shop unique gifts at The Unemployed Philosopher's Guild
Best for: Smart and funny gifts for the deep thinkers with a sense of humor
If they love to have their head buried in a good book or are eager to debate Socrates, they'll appreciate the eclectic and smart assortment from The Unemployed Philosophers Guild. You can browse by product categories or subjects that are as broad as Americana or as specific as Monty Python. We got excited about the selection of heat-transforming mugsand the site's fixation on Freud.
And if you find yourself short on time before you need to hand over your gift, you can also print out these cheekygift announcement templates.
Bessette
Bessette
Best for: Curated vintage homewares and custom embroidery
If they love spending their day at estate sales or are interested in all things vintage, Bessette is the perfect destination for one-of-a-kind gifts. Bessette sources a curated assortment of vintage homewares, accentuated by perfectly stylized photography and visuals at palatable pricing. It's finding treasure, without the hunt.
In addition to new inventory and seasonal collections that feature themes like Palm Beach or Americana, Bessette offers custom embroidery on napkins, ribbons, and more. Everything arrives perfectly wrapped and giftable, with blue gingham ribbon.
Personalization Mall
Personalization Mall
Shop unique gifts at Personalization Mall
Best for: Maximum gift personalization
Personalization Mall fits its name perfectly: it offers a wide array of products — from blankets to wind chimes — that you can customize with someone's name, photos, or a special message.
Maisonette
Maisonette
Shop unique gifts at Maisonette
Best for: Whimsical children's toys and decor
Maisonette highlights independent brands for kids, with an emphasis on beautiful design and toys you won't find at your typical big box store. There's a large toy selection spanning outdoor to imaginative play for all ages, from infants to tweens, and essential baby gear for new parents. From these Bauhaus-inspired stepping stones (that can also be rearranged into a place to sit or store things) to a kid-friendly pottery kit, there's no shortage of gifts that delight and inspire the imagination. There's also a great section of personalized gifts, like monogrammed Petite Plume pajamas, custom puzzles, and coloring books.
Minted
Minted
Best for: Stationery and wall art
Whether you want a simple, cute greeting card or unique wrapping paper, Minted offers both ready-made stationery and home decor, along with some customization options. It's also great for specific collections, such as wedding gifts and Disney art.
MoMA Design Store
MoMA Design Store
Shop unique gifts at MoMA Design Store
Best for: Colorful, design-forward gifts
NYC's Museum of Modern Art (MoMA) has one of the best gift stores in the world, and you can shop the whole thing online. The selection is highly curated: each item is assessed against MoMA's eight criteria of good design before it is included in the store's offerings. While you'll find plenty of books and art prints, there's also a strong focus on lifestyle items that blend form and function.
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