Türkiye’s Growth as a Top Destination Accelerates with Strategic Partnership with Trip.com Group

Trip.com Group is partnering with the Türkiye Tourism Promotion and Development Agency (TGA) to make Turkey a global travel super destination. The partnership is designed to enhance Turkey’s status in the world tourism market, especially by attracting more tourists from Asia and increasing its visibility in key outbound markets such as China, Japan, Indonesia, and Malaysia.

Launched during IMEX America 2025 and officially announced on November 10, 2025, the partnership focuses on promoting Türkiye’s diverse cultural, natural, and modern experiences, ranging from the ancient ruins of Ephesus to the stunning landscapes of Cappadocia and the vibrant streets of Istanbul. Türkiye’s travel growth has been impressive, with inbound flight bookings increasing by 38% and hotel bookings rising 16% in 2025, with a significant surge in travelers from Asia.

Expanding Access and Connections for Global Travellers

The collaboration seeks to expand Türkiye’s airline connectivity, enhance hotel options, and improve destination offerings like tours and attractions. Amanda Wang, Vice President of Global Strategic Partnership & Projects at Trip.com Group, emphasized how the partnership is designed to connect travelers with high-quality, unique experiences in Türkiye.

Through this partnership, Trip.com Group will leverage its extensive marketing and technology ecosystem to enhance the visibility of Türkiye as a top destination. The focus on Asia-Pacific markets, such as China, Hong Kong, and Indonesia, aims to drive stronger travel flows between Asia and Europe, reinforcing Istanbul as a hub for both business and leisure travelers.

Sustainability and Responsible Travel at the Forefront

An important aspect of the partnership is a shared commitment to sustainable travel. Trip.com Group is helping promote GSTC-certified Turkish hotels and ensuring responsible tourism practices.

The partnership also underscores Türkiye’s focus on blending modern infrastructure with traditional cultural experiences, creating a travel ecosystem that is sustainable, accessible, and immersive for international visitors. This collaboration not only enhances Turkey’s appeal as a global tourism hub but also sets the stage for sustainable tourism growth that benefits both local communities and international travellers.

Istanbul: A Global Destination for 2025 and Beyond

Istanbul was recently named one of Trip.Best’s Top 100 Global Destinations for 2025, solidifying its reputation as a dynamic travel hub. The city’s mix of ancient culture and modern vibrancy, combined with green innovation and luxury travel options, makes it an essential stop for travelers seeking both cultural exploration and contemporary amenities. With its modern convention centers, luxury accommodations, and direct flights from major global cities, Istanbul offers travelers unparalleled access to both cultural and business opportunities.

Promoting Türkiye’s Diverse Offerings to the World

The collaboration between Trip.com Group and TGA will not only focus on Istanbul but also promote other parts of Türkiye. Visitors will be encouraged to explore the beaches of Antalya, the culinary delights of Izmir, and the natural beauty of the Turkish Riviera. The joint efforts will bring attention to Türkiye’s diversity, offering experiences that range from luxury resorts to adventure tourism in the country’s stunning natural landscapes.

Türkiye’s Bright Future as a Leading Travel Destination

The Trip.com Group and TGA partnership marks a new chapter for Türkiye’s tourism sector, positioning the country as a top global travel destination. By focusing on sustainability, innovation, and cultural engagement, the initiative aims to make Türkiye not just a place to visit but a must-see destination for travelers seeking unique, purpose-driven experiences. As this collaboration strengthens, both sides aim to ensure Türkiye’s tourism continues to grow, embracing the opportunities of digital travel innovation while remaining true to its rich cultural heritage.