Travel Madness Expo 2026 Returns with New Global Partnerships, Championing Year-Round Travel

MANILA, Philippines— The Travel Madness Expo (TME) is returning from July 10 to 12 at Halls 1 to 4 of the SMX Convention Center Manila. It invites Filipinos to explore destinations with a purpose through exclusive travel deals, broader airline and tourism collaborations, and curated experiences that highlight the cultural essence of travel, going beyond just planning the next trip.

Photo above shows from left Ms. Ma. Paz Alberto, Chairperson, Travel Madness Expo 2026 ;Ms. Amabelle Nucom, Head of Usage, Partnership & Communication, Metrobank ; Mr. Bryan Ang , Regional Head-Philippines, Philippine Airlines pose with 2Go mascot, Mr. Shippy during the media launch of Travel Madness Expo 2026.

Since its launch in 2012, the three-day expo has continually expanded into one of the nation’s top travel trade events. It serves as a direct marketplace where travelers can connect with airlines, tourism boards, authorized travel agencies, hospitality providers, and financial institutions to access exclusive travel deals and receive expert planning support.

The travel expo, held during a typically slow travel period, also aims to inspire Filipinos to explore destinations beyond the usual holiday and summer seasons by highlighting places that can be enjoyed year-round. By uniting key players from the tourism industry in one venue, the expo aims to sustain travel activity beyond peak periods, bolster the resilience of domestic tourism, and reaffirm the Philippines’ reputation as a lively, year-round travel destination offering meaningful experiences throughout the year.

Malaysia Airlines participates in this year’s event as the Official Airline Partner, and Philippine Airlines acts as the National Airline Partner. This highlights the expo’s ongoing commitment to enhancing both international links and domestic travel prospects.

The Department of Tourism’s “Discover More to Love” campaign will be highlighted during the event, supporting initiatives to showcase both well-known attractions and new destinations throughout the Philippines.

On the international stage, Travel Madness Expo 2026 features new participating destinations such as Georgia, Czech Tourism, and Papua New Guinea, while also welcoming back exhibitors from Japan, South Korea, Taiwan, Hong Kong, Malaysia, and Guam.

This year’s lineup of 179 exhibitors reflects the shifting priorities of Filipino travelers. Millennials and families still account for a large share of regional and international trips, but younger travelers are more interested in experience-based and cultural journeys. Retirees remain a key demographic for long-haul leisure trips and organized tours.

TME 2026 features the theme “Where Every Journey Tells a Story — From Madness to Memories,” and the sub-theme “The Great Revenge Travel Revival and a New Era of Globetrotting Confidence.” These themes highlight the changing attitudes of modern travelers, who are shifting from the post-pandemic “revenge travel” phase to more purposeful and immersive travel experiences focused on exploring cultures, forming meaningful connections, and planning trips thoughtfully.

“When you walk onto the expo floor, you are engaging directly with airlines, tourism boards, and accredited travel partners offering one-of-a-kind and hard to resist exclusive packages and curated itineraries,” said Ms. Paz Alberto, Chairperson of this year’s TME.

Alberto said, “many of the bundled travel deals, coordinated group packages, and promotional fares available during the expo are often unavailable through standard online booking platforms. She also emphasized the continued value of accredited travel agencies, particularly for travelers planning complex itineraries, multi-country vacations, or group tours, where professional guidance and post-booking assistance remain essential.”

“The event brings together both outbound and inbound tourism stakeholders to strengthen industry collaboration while giving Filipino travelers more opportunities to discover destinations through trusted travel partners,” Alberto added.

“When Filipinos travel abroad, they become part of a broader cultural exchange. At the same time, we continue to welcome international partners who help strengthen tourism ties and economic activity between destinations,” Alberto further explained.

Organizers aim to make this year’s Travel Madness Expo easier for travel planning by uniting airlines, tourism boards, travel agencies, hospitality providers, and financial institutions. The event also seeks to strengthen the links between Filipino travelers and various destinations within the Philippines and internationally.

Tickets and Entrance Fees

The travel event begins at 11:00 a.m. on Friday, July 10, and runs until Sunday, July 12. Tickets cost P100 for the general public and P70 for students, PWD, and senior citizens.

Metrobank cardholders can enter for free by showing a valid Metrobank card and ID at a special lane. They also get early access to the Travel Preview Sale from 9:00 a.m. to 11:00 a.m. on July 10, giving them priority to select travel packages before the event opens to everyone. Additionally, they can use the bank’s “Book Now, Pay Later” option during the event to reserve travel arrangements and postpone payment.

For more information, event schedules, and exhibitor updates, visit the official Travel Madness Expo website at https://www.travelmadnessph.com/ or follow its official Facebook https://web.facebook.com/TravelMadnessPH and Instagram https://www.instagram.com/travelmadnessph/ pages.

Event Partners:

Travel Madness Expo 2026 is made possible through the support of its industry partners, led by Metrobank, Malaysia Airlines, and Philippine Airlines, together with Singapore Airlines, Qantas, Qatar Airways, Sunlight Air, the Embassy of the Czech Republic, Tourism Malaysia, the Hong Kong Tourism Board, the Taiwan Tourism Information Center, and Duty Free Phils. City of Pasay, Arsenal Content Marketing, Amadeus, Saber, PLDT, and Nestle. Their participation reflects a shared commitment to expanding travel opportunities and inspiring Filipinos to explore destinations with greater confidence, purpose, and cultural appreciation.

On the other hand, the media partners for Travel Madness Expo 2026 are the following: Daily Tribune, Philippine Daily Inquirer, Manila Times, Negosentro, and Asian Journal/Balikbayan.

About Travel Madness Expo (TME)

Launched in 2012, the Travel Madness Expo is one of the Philippines’ premier travel trade events, bringing together airlines, hotels, tourism boards, accredited travel agencies, and travel service providers to showcase competitive travel packages and support the growth of both domestic and international tourism.

Follow and subscribe to OutofTownBlog.com on Facebook , Twitter, Instagram, Pinterest, and YouTube for more Travel-related updates.

Travel Madness Expo 2026 Returns with New Global Partnerships, Championing Year-Round Travel

Melo Villareal

Out of Town Blog

The post Travel Madness Expo 2026 Returns with New Global Partnerships, Championing Year-Round Travel appeared first on Out of Town Blog