Trailborn Hotels & Resorts joins Outdoor Collection by Marriott Bonvoy as founding member

Trailborn Hotels & Resorts has been named a founding member of the new Outdoor Collection by Marriott Bonvoy, marking a key step in the brand’s national expansion.

Known for its boutique hotels near major outdoor destinations, Trailborn blends lodging with curated outdoor experiences such as guided hikes in the Grand Canyon, fly fishing in the Blue Ridge Mountains, and surf lessons at Wrightsville Beach. Each property reflects its location through distinctive design, dining, and programming.

Trailborn will remain independent while benefitting from Marriott Bonvoy’s global distribution network. “As an anchor brand of the Outdoor Collection by Marriott Bonvoy, Trailborn will remain proudly independent while reaching millions of travelers through Marriott’s global network,” said Mike Weiss, Co-Founder and Co-CEO of Trailborn. “This strategic collaboration amplifies our mission to guide guests’ adventures with unique access to the outdoors and unforgettable experiences.”

Current portfolio and growth

Since opening its first property just over a year ago, Trailborn has expanded rapidly with five hotels:

• Trailborn Rocky Mountains & Trailborn Rocky Mountains Outpost, Colorado
• Trailborn Highlands, North Carolina
• Trailborn Surf & Sound, Wrightsville Beach, North Carolina
• Trailborn Grand Canyon, Williams, Arizona

The brand will continue its growth with two new properties in 2026:

• A 93-room cliffside hotel on California’s Mendocino Coast, restoring a historic landmark.
• A 203-room ski-in/ski-out resort in Jackson Hole, Wyoming, reimagining the former Snow King Resort.

As part of the launch, Trailborn locations will participate in Marriott Bonvoy’s Drop Pin Challenge, encouraging members to discover outdoor destinations for instant points rewards. Trailborn is also launching its own Adventure Giveaway, offering prize stays at its properties.

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“2025 has been a landmark year for Trailborn, reinforcing the brand’s unique ability to deliver hotel accommodations and experiences unlike anything else in the market,” said Ben Weinberg, Co-Founder and Co-CEO of Trailborn. “We believe our collaboration with Marriott Bonvoy will build on our momentum heading into 2026 and the years ahead.”

For the travel trade, Trailborn’s addition to the Outdoor Collection highlights the growing importance of outdoor-focused hospitality within the boutique and lifestyle segments, backed by Marriott’s loyalty ecosystem and distribution power.

The article Trailborn Hotels & Resorts joins Outdoor Collection by Marriott Bonvoy as founding member first appeared in TravelDailyNews International.

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