Torrevieja Set to Become Spain’s Top Cultural and Musical Hub with BIGSOUND, Low Festival, and Brilla Torrevieja in Summer 2026

In an exciting development for Torrevieja’s tourism and cultural landscape, the city is set to host a series of highly anticipated music festivals during the summer of 2026. At the prestigious International Tourism Fair in Madrid (FITUR), the councilors for Culture and Youth, Antonio Quesada and Domingo Paredes, unveiled the details of the upcoming events. Representatives from renowned festivals such as BIGSOUND, Low Festival, and Brilla Torrevieja shared their plans for the city’s summer calendar and discussed why they had chosen Torrevieja as their host venue. Torrevieja’s Mayor, Eduardo Dolón, along with the President of the Alicante Provincial Council, Antonio Pérez, and the Regional Minister of Tourism, Marian Cano, all expressed their shared commitment to establishing the city as a leading cultural and musical destination in Spain.

A Groundbreaking Summer of Festivals in Torrevieja

Torrevieja is taking a significant step forward in its quest to become a major cultural and musical destination by organizing an exciting program of festivals for the summer of 2026. This year, the city will host prestigious events like Low Festival and BIGSOUND for the first time, complementing the already well-established Brilla Torrevieja festival. This carefully curated combination of beloved festivals and fresh additions reinforces Torrevieja’s position as a city capable of hosting large-scale musical events.

The events’ success can be attributed to Torrevieja’s excellent infrastructure, organizational expertise, and strong appeal as a tourist destination, making it a prime location for festivals that attract tens of thousands of attendees while generating considerable economic and social benefits. The city’s commitment to cultural tourism, economic growth, and international appeal will be on full display in the summer of 2026.

BIGSOUND: A Milestone for Torrevieja

The first edition of BIGSOUND, set to take place in Torrevieja in 2026, is expected to have a tremendous economic and social impact on the city. This highly anticipated festival is forecast to attract over 35,000 attendees and generate an estimated economic impact of €14 million. In addition to its impressive attendance figures, BIGSOUND will involve more than 1,300 professionals working in festival organization, production, and related services.

The festival’s demographic is particularly young, with attendees mostly between the ages of 18 and 36. The gender split is also quite balanced, with 56% women and 44% men, creating a diverse and inclusive atmosphere for attendees of all backgrounds. BIGSOUND’s arrival marks not only the beginning of a new chapter for Torrevieja’s festival scene but also an opportunity for the city to become a cultural epicenter for a few days, as the festival generates significant economic activity, revitalizes the local hospitality industry, and boosts the city’s international profile.

Low Festival Brings Major Appeal to Torrevieja

The Low Festival, a staple on the Spanish music festival circuit, will make its debut in Torrevieja in the summer of 2026. This event, which has attracted 69,000 attendees in previous editions, is expected to bring a similar crowd to Torrevieja. The festival will feature an impressive lineup of over 65 national and international artists, including well-known acts like Kasabian, The Hives, and Love of Lesbian.

The festival is known for its carefully crafted venue experience, featuring four stages, an exclusive VIP area, and a carefully curated environment for festival-goers. More than half of the attendees (51.9%) cite the overall experience, including services, security, and customer service, as the main reason they choose to attend.

From an economic perspective, the Low Festival represents a significant driver of local growth. More than half of its attendees travel specifically to Torrevieja for the festival, with a large proportion spending money in local restaurants, bars, and cafes. Additionally, many festival-goers enjoy the beaches and participate in other tourism activities, ensuring that the festival has a broad and lasting impact on the local economy.

Brilla Torrevieja: A Festival with Strong Roots

Brilla Torrevieja continues to play a vital role in the city’s cultural offerings. Now entering its fifth consecutive year in 2026, this well-established festival has become a key event for both local and international audiences. Over the years, Brilla Torrevieja has welcomed high-profile international artists such as Jason Derulo, Camilo, and Black Eyed Peas, offering an eclectic mix of genres and performances that cater to all ages.

Since its inception in 2021, Brilla Torrevieja has attracted more than 150,000 attendees, generating an estimated economic impact of €18 million. The festival’s success is partly due to its broad audience base, which includes visitors from up to 75 different countries, making it an event with a truly international appeal. Brilla Torrevieja has achieved remarkable digital visibility, with more than 116 million impressions, contributing significantly to Torrevieja’s image as a leading musical destination.

Torrevieja’s Strategic Commitment to Music and Tourism

With the addition of Low Festival and BIGSOUND to its already successful Brilla Torrevieja lineup, Torrevieja is positioning itself as a prime cultural and musical destination in Spain. These festivals not only offer an exciting array of performances but also generate substantial economic activity, benefiting sectors such as hospitality, commerce, and tourism.

The city’s infrastructure, experience in event organization, and commitment to tourism promotion are essential elements of its strategy to remain a top-tier destination for large-scale cultural events. Torrevieja’s investment in festivals demonstrates its dedication to economic development, cultural exchange, and international recognition.

As summer 2026 approaches, Torrevieja is set to become a true cultural hub, hosting major music festivals that draw thousands of visitors and contribute significantly to the city’s economy and global reputation.

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