This Women’s Month, PLDT Home’s Bold Support for Women-Led Startups Is Turning Heads

Through enhanced connectivity, AI upskilling, and sustainability initiatives, PLDT Home is opening more opportunities for women to shape the country’s business scene.

An increasing number of women in the Philippines are transforming online platforms into full businesses, changing the country’s entrepreneurial scene. During Women’s Month, PLDT Home recognizes this trend and enhances its support for women-led startups through improved connectivity, AI training, and initiatives designed to help these businesses grow sustainably.

PLDT Home Strengthens Support for Women-Led Enterprises This Women’s Month

Recent data from the Philippine Commission on Women highlights the substantial nature of this shift. Women now own 66 percent of small and medium enterprises (SMEs) and lead 62 percent of newly registered businesses. These numbers emphasize the increasing role of women as key forces in the economy and community development across the country.

Recognizing this influence, PLDT Home has consistently regarded connectivity as the foundation of women’s entrepreneurship. What started as assistance for home-based businesses during the pandemic has grown into a movement that offers digital infrastructure, allowing thousands of women to operate efficient, competitive, and entirely online businesses.

A significant example of this commitment is Madiskarte Moms PH (MMPH), supported by PLDT Home. What started as a small online community has grown into a nationwide network of over 225,000 women entrepreneurs, making it one of the largest in the country. This growth signals a wider shift towards women’s financial independence, leadership, and sustainable business resilience.

PLDT Chief Operating Officer and Chief Technology Officer Menardo “Butch” G. Jimenez, Jr.

“Women are already shaping the country’s entrepreneurial landscape in powerful ways,” said Menardo “Butch” Jimenez, Jr., PLDT Chief Operating Officer and Chief Technology Officer. “Our role is to ensure they have the digital infrastructure and future-ready capabilities to sustain and scale that impact. Connectivity today is more than access — it is an enabler of innovation, inclusion, and long-term growth.”

Deepening AI Capabilities for Women Entrepreneurs

Madiskarte Moms PH community members at the 2025 Gemini Academy

As the digital economy continues to grow and transform, PLDT Home is steadfastly expanding its offerings beyond mere connectivity. The company now emphasizes comprehensive skills development programs and supports innovative initiatives, empowering users to thrive in the digital age.

Building on the remarkable success of last year’s Gemini Academy, which was held in collaboration with Google Philippines and aimed at empowering participants with essential digital skills, PLDT Home is excited to once again partner to bring this impactful program to Madiskarte Moms. This year, the curriculum will feature more advanced discussions and in-depth insights, showcasing how artificial intelligence has rapidly evolved over the past year and its growing influence on daily life and business.

The enhanced Gemini Academy program is designed to empower women entrepreneurs by providing them with in-depth, practical tools and comprehensive knowledge to seamlessly incorporate artificial intelligence into every crucial aspect of their business. This initiative focuses on improving digital marketing strategies with advanced AI-driven analytics to target audiences more effectively, while also helping entrepreneurs gain smarter, data-backed customer insights that drive personalized engagement.

Furthermore, the program emphasizes supporting product innovation through AI-powered design and development tools, streamlining operational workflows with automation, and simplifying complex accounting and financial processes with intelligent financial management systems. By adopting AI technologies across these core areas—marketing, product development, operations management, and financial tracking—mompreneurs can significantly increase their operational efficiency, make more informed, data-driven decisions, and establish their enterprises as competitive, resilient, and adaptable in today’s rapidly changing digital economy.

Recognizing Sustainable Leadership

Ms. Ermelita Valdeavilla, Chairperson of the Philippine Commission on Women, at the 2024 Gawad Madiskarte Awards Ceremony

PLDT Home actively promotes long-term, sustainable entrepreneurship by recognizing and rewarding innovative small business owners and entrepreneurs through its annual Gawad Madiskarte Awards, which celebrate ingenuity, perseverance, and dedication in building successful, resilient businesses.

On March 28, the 4th Gawad Madiskarte Awards Ceremony will honor exceptional mompreneurs who have demonstrated remarkable innovation, unwavering resilience, and a commitment to sustainable growth. These inspiring women are building robust enterprises that are designed to last, creating vital livelihoods, uplifting their communities, and making significant contributions to economic development. Through their dedication and entrepreneurial spirit, they exemplify the true meaning of perseverance and impactful enterprise.

By integrating dependable connectivity solutions, cutting-edge AI training programs, and recognition platforms dedicated to promoting sustainability, PLDT Home is consistently enhancing and expanding its supportive ecosystem specifically tailored for women-led enterprises.

This Women’s Month, PLDT Home reaffirms its belief that empowering women entrepreneurs generates widespread positive impacts that extend well beyond personal achievements. When women-led businesses thrive, they contribute to stabilizing families, fostering economic resilience, and strengthening the fabric of entire communities.

Join Madiskarte Moms PH, where women rise, connect, and thrive.

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This Women’s Month, PLDT Home’s Bold Support for Women-Led Startups Is Turning Heads

Melo Villareal

Out of Town Blog

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