The Secret’s Out: New Preferred Hotels You’ll Want to Stay At

Travellers seeking new luxury experiences now have even more options to explore with Preferred Hotels & Resorts’ recent expansion, adding 21 new properties to its global portfolio between October 1 and December 31, 2025. From Italy’s historic retreats to a Texas resort destination nestled in wine country, this growth continues to highlight the diverse and exceptional offerings within the brand’s extensive network. What’s more, members of the I Prefer Hotel Rewards program can earn 2,500 bonus points when staying at these new properties, giving guests even more incentive to book their next getaway.

These newly added properties encompass a wide range of travel experiences, from heritage-rich locations to modern, vibrant resorts. Here’s a look at two standout new members:

Admiral Hotel: Copenhagen’s Waterfront Gem

Set along Copenhagen’s vibrant waterfront, the Admiral Hotel is a prime addition to the brand’s L.V.X. Collection. The hotel sits within an 18th-century warehouse that was once used by the Danish navy, and it proudly displays elements of its maritime past through its preserved timber beams and raw brickwork. With 366 guestrooms, lofts, and suites, Admiral Hotel offers a perfect blend of historic charm and modern comforts. The property’s dramatic design creates an urban sanctuary where guests can enjoy panoramic views of the harbor and the lively cityscape.

While staying at Admiral Hotel, guests can easily access Copenhagen’s best cultural attractions, such as the Nyhavn district, famous for its colorful buildings and lively atmosphere. The hotel’s exclusive Aye Aye Restaurant offers a refined dining experience, where Mediterranean flavors meet Nordic ingredients in a sophisticated, harbor-view setting. For those seeking something more unique, the hotel also offers electric boat cruises through Copenhagen’s scenic canals, offering an alternative perspective of the city’s beauty.

Copenhagen’s blend of rich history and modernity makes it a fantastic destination for travelers, and Admiral Hotel offers the perfect base for exploring the Danish capital.

Horseshoe Bay Resort: Texas Hill Country’s Premier Destination

In the heart of Texas Hill Country, Horseshoe Bay Resort offers a true lakeside escape. Situated along the shores of Lake Lyndon B. Johnson, this sprawling resort spans 7,000 acres and features 423 guest rooms, suites, and villas. For guests seeking an elevated experience, the resort offers the recently unveiled Signature Residences, a collection of three-bedroom accommodations with access to the resort’s exclusive Yacht Club, complete with a pool, hot tub, and white-sand beach.

Horseshoe Bay Resort caters to both relaxation and adventure, offering something for every traveler. Golf enthusiasts can enjoy three championship golf courses, while those seeking fun on the water can make use of the resort’s floating pool, lakeside spa, and a range of water activities, including boating and fishing. The resort also features family-friendly amenities like an aqua obstacle course, pickleball courts, tennis facilities, and even off-roading excursions. There’s truly something for everyone here, whether you’re looking to unwind or seek adventure in the stunning Texas landscape.

Dining at Horseshoe Bay Resort is equally diverse, offering everything from Southern-inspired dishes to lakefront dining with views of the water. With all these amenities, this resort is perfect for family vacations, romantic getaways, or even corporate retreats.

New Destinations for Every Type of Traveler

These two new properties are just a glimpse of the variety offered within the Preferred Hotels & Resorts portfolio. Travelers can now experience different cultures, landscapes, and lifestyles all around the world, from the picturesque shores of Italy to the rugged beauty of Texas Hill Country. The diversity of experiences is a testament to the brand’s ability to cater to every type of traveler, from those seeking heritage and history to those looking for modern luxuries and adventure.

For European travelers, the addition of Admiral Hotel provides the ideal starting point for exploring Copenhagen, one of Europe’s most vibrant and walkable cities. On the other hand, those seeking relaxation in the United States will find everything they need in Horseshoe Bay Resort, where lakeside relaxation meets outdoor activities in one of Texas’ most scenic areas.

A Global Network of Unmatched Luxury

What sets Preferred Hotels & Resorts apart is not only its expansive portfolio of properties but also the exclusive benefits it offers through the I Prefer Hotel Rewards program. Members can earn bonus points, redeemable for free nights, upgrades, and special perks, at any of the 21 new properties. This creates more opportunities for travelers to experience the best in luxury, while also enjoying personalized services and rewards during their stays.

As Preferred Hotels & Resorts continues to grow, the brand offers an expanding range of destinations across the globe. Whether it’s a historic retreat in Southern Italy, a beachfront haven in Thailand, or a vineyard retreat in California, there’s no shortage of unforgettable places to visit. This expansion is sure to inspire those looking to discover new corners of the world with the luxury and service they’ve come to expect from the Preferred brand.

Book Your Stay and Earn Rewards

With 21 new properties now part of the Preferred Hotels & Resorts portfolio, there’s no better time to explore a new destination. Whether you’re planning a relaxing lakeside getaway, a cultural city escape, or a family adventure, there’s a perfect property waiting for you. Book your stay today, enjoy the benefits of I Prefer Hotel Rewards, and start earning bonus points for future travels.

As Preferred Hotels & Resorts continues to grow, so do the opportunities for travelers to experience unparalleled luxury and service around the world. Make sure you don’t miss out on these exceptional new properties—your next unforgettable getaway could be just a booking away.

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