The Inlands: New Regional Brand Connects High Desert, Vineyards, and Mountains in SoCal

Greater Ontario California (GOCAL) is excited to declare the introduction of The Inlands, a new regional identity aimed at showcasing one of California’s most unique and diverse places. The Inlands, produced in collaboration with Visit California, unites the incredible subregions of High Desert, Inland Mountains, West End, and Southern Vineyards, offering each visitor a unique experience, while being connected by a lively and unmistakably Southern California spirit.

A Fresh Look at Inland Southern California

The launch of The Inlands marks a pivotal moment in the rebranding of the region previously known as the Inland Empire Rural Region. The new name better reflects the area’s character and aims to attract travelers looking to explore beyond the coast. The Inlands will celebrate the authenticity, diversity, and rich cultural experiences of inland Southern California, which has long been home to rural landscapes, vineyards, agricultural experiences, and outdoor recreation. Visitors can expect to discover an array of new adventures, from boutique wineries and mountain towns to creative hubs and expansive desert views.

The initiative unites four subregions with their own distinctive appeal. The High Desert offers wide-open spaces and stunning desert landscapes perfect for outdoor adventures. The Inland Mountains are a retreat for those seeking natural beauty and peaceful escapes, while the West End features a rich blend of dining, entertainment, and cultural experiences. The Southern Vineyards provides wine enthusiasts with the opportunity to enjoy locally grown, award-winning wines in scenic settings.

A Collaborative Effort for Regional Growth and Pride

The launch of The Inlands is just the beginning of a multi-year initiative aimed at strengthening community pride and raising awareness of the region as a key part of California’s travel story. With its rich offerings in food, outdoor activities, and unique cultural experiences, the region will undoubtedly become an increasingly popular destination for both domestic and international travelers.

Discover What’s Waiting for You in The Inlands

As part of this new regional identity, The Inlands will focus on providing visitors with a comprehensive guide to the best of inland Southern California. The area is filled with natural landscapes, vineyards, and a thriving food scene. Visitors will have endless options for exploration, whether it’s taking part in outdoor adventures, attending family-friendly events, or enjoying live performances.

From the unique history of the Inland Mountains to the modern-day attractions of the West End, The Inlands promises something for everyone. Travelers seeking a more relaxed pace can visit the Southern Vineyards, where boutique wineries offer a mix of tastings and tours, while those looking for adventure can venture into the High Desert, where vast landscapes make for unforgettable outdoor experiences.

In addition to its diverse offerings, The Inlands is committed to sustainable and responsible tourism, encouraging travelers to connect with the region’s rich heritage and support local businesses. As the region continues to grow and develop, the initiative aims to promote the beauty and authenticity that defines The Inlands.

A New Chapter in Inland Southern California’s Story

The introduction of The Inlands offers a new, cohesive personality to the core of Southern California. The project is going to be such a big deal that it will not only make the area’s different features more visible but eventually give birth to a new segment of tourists seeking to uncover the hidden parts of the region. Whatever your vacation interest may be, whether it is taking part in outdoor activities, getting to know the local culture or strolling through picturesque vineyards, The Inlands is your ideal destination if you want something more than just the typical beach spots.

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