Spring Festival Special 2026 Promotes Guangdong’s Scenic and Cultural Gems

The 2026 China Cultural and Tourism Gala (Spring Festival Special), which runs from February 7 to 8, displays the cultural heritage of China through its presentation of Guangdong province. The event streams live from Yangjiang to create a special travel experience that shows international audiences the traditional Chinese culture of the Spring Festival. The China Media Group (CMG) and Guangdong Province organised the gala, which lasted for 20 hours and provided viewers with an interactive experience through its combination of live performances, cultural shows and travel content.

Celebrating the Spring Festival in Guangdong

Yangjiang, a coastal city located in Guangdong, set the stage for this year’s edition of the gala. The event included vibrant segments such as “Have Fun in Guangdong,” “Let’s Celebrate the Chinese New Year in Guangdong,” and “Please Visit Yangjiang during the Chinese New Year,” each designed to promote the beauty and cultural significance of the region. Representatives from all 21 prefecture-level cities in Guangdong, as well as nine other cities from eight provinces, participated in showcasing their unique cultural tourism offerings.

A Virtual Tour of Guangdong’s Scenic Spots

One of the most engaging elements of the event was the interactive livestream, which allowed viewers to explore several iconic travel destinations. Yangjiang, known for its natural beauty and cultural heritage, guided the audience through virtual tours, including a scenic stroll along Hailing Island, a visit to the Maritime Silk Road Museum of Guangdong, and explorations of the city’s intangible cultural heritage. Known as the “Hometown of Chinese Kites” and a “Lacquerware Hub,” Yangjiang’s rich cultural tapestry provided a fascinating backdrop for the event.

Traditional performances like lion dances and the Chaozhou-Shantou Yingge dance were also highlights, along with displays of intangible cultural heritage and local handicrafts. The exhibition space, known as the “Guangdong Goods Fair,” displayed thousands of Spring Festival products, while the “National Cultural Tourism Showcase” offered a variety of regional specialty items. These exhibits, coupled with live streams, provided a seamless shopping experience for viewers.

Interactive Giveaways and Travel Incentives

Throughout the gala, several interactive giveaways were conducted, providing lucky winners with scenic spot tickets and travel packages. These giveaways not only served as an engaging aspect of the broadcast but also encouraged viewers to explore more of Guangdong’s cultural and scenic gems, which are perfect for Spring Festival travels. The event’s ability to blend cultural experiences with practical travel incentives created an exciting dynamic for viewers both in China and internationally.

A Global Invitation to Experience China’s Culture

For international travellers, the event offered an excellent opportunity to learn more about the diverse cultural experiences that China has to offer. The promotion of Guangdong’s scenic spots and cultural practices, alongside the Spring Festival celebrations, has the potential to draw more visitors to the region in the upcoming travel seasons. The collaborative effort between CMG and local governments signifies a strong commitment to sharing China’s rich cultural resources with a global audience.

A Festive Gateway to Guangdong’s Cultural Wonders

The 2026 China Cultural and Tourism Gala, held in Yangjiang, Guangdong, has set the stage for a significant boost in the visibility of China’s cultural and tourism offerings. With its interactive livestream, cultural performances, and virtual tours, the event has successfully showcased the diverse tourism experiences available in Guangdong, especially during the Spring Festival. For international visitors, this presents an exciting opportunity to explore China’s heritage, from the coastal beauty of Yangjiang to the region’s celebrated traditional crafts and cultural landmarks.

The gala creates an immersive experience which combines cultural appreciation with travel inspiration to establish Guangdong as a necessary tourist destination which attracts visitors from all over the world who seek to experience the unique cultural traditions of Chinese New Year.

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