Sheraton Soma Bay marks Marriott Global Customer Appreciation Week

Sheraton Soma Bay has joined Marriott properties across Egypt in celebrating Marriott Global Customer Appreciation Week, an annual initiative that recognizes the importance of loyal clients and business partners. The resort’s Sales and Marketing team participated in a series of activities designed to strengthen relationships and acknowledge long-standing collaborations within the travel and hospitality sector.

The week began at the Marriott Mena House Hotel, where Marriott teams gathered under the backdrop of the Pyramids of Giza to launch the global initiative. The event highlighted the company’s focus on maintaining strong partnerships and recognizing the customers who contribute to the brand’s continued success.

As part of the program, the Sheraton Soma Bay Sales and Marketing team visited the Grand Egyptian Museum, using the occasion to honor the country’s cultural heritage while reflecting on the values of connection and appreciation that guide Marriott’s approach to hospitality.

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Throughout the week, the team will visit Sheraton Soma Bay’s key customers to express thanks for their ongoing support. The initiative reinforces the company’s belief that long-term partnerships and direct engagement remain essential to sustainable business success in the region’s hospitality landscape.

“Global Customer Appreciation Week is a special opportunity for us to thank our clients for their loyalty and continued support,” said Christine Ragai, Director the Sales and Marketing, Sheraton Soma Bay Resort. “We take great pride in connecting personally with our partners, celebrating shared achievements, and reinforcing the foundation of trust that drives our success.”

Marriott Global Customer Appreciation Week is observed annually across all Marriott International properties worldwide, emphasizing personal outreach, meaningful gestures, and activities that honor guests and business partners.

Sheraton Soma Bay appoints Lamia Assem as New Director of Marketing

Also, Sheraton Soma Bay announced the appointment of Lamia Assem as its new Director of Marketing. With over 30 years of extensive experience in the luxury hospitality industry, Assem brings a wealth of expertise and strategic vision gained from leadership roles across globally renowned hotel brands including Hyatt, Marriott, Accor, and Starwood Hotels & Resorts.

Throughout her distinguished career, Lamia Assem has held senior marketing and communications positions that have shaped brand growth and strengthened market presence across multiple destinations in the Middle East and North Africa. Her deep understanding of brand positioning, digital strategy, and luxury travel trends has consistently driven performance, elevated guest engagement, and built lasting partnerships within the global tourism community.

In her new role, Assem will oversee Sheraton Soma Bay’s marketing strategy, focusing on enhancing the resort’s brand presence, digital transformation, and global visibility. She will lead initiatives that reinforce Sheraton Soma Bay’s positioning as a premier luxury destination – combining the timeless heritage of the Sheraton brand with the natural beauty and exclusivity of the Red Sea peninsula.

“We are delighted to welcome Lamia to the Sheraton Soma Bay leadership team,” said Boris Bornman, General Manager of Sheraton Soma Bay. “Her exceptional experience across international hospitality brands, coupled with her strategic marketing acumen, will play a pivotal role in strengthening our market position and driving continued growth in our key source markets.”

Commenting on her appointment, Lamia Assem stated: “I am honored to join Sheraton Soma Bay – a resort that perfectly embodies elegance, authenticity, and world-class hospitality. I look forward to leading the marketing team in showcasing Soma Bay’s unique charm to global travelers and elevating the guest experience through innovative and meaningful brand storytelling.”

Executive Chef Warren Moore  brings global culinary excellence to the Red Sea

Sheraton Soma Bay Resort announced the appointment of Chef Warren Moore as its new Executive Chef. Hailing from South Africa, Chef Warren brings with him a wealth of international experience, creative flair, and an unwavering passion for culinary excellence. Chef Warren earned his Culinary Degree from the City and Guilds Culinary Institute, setting the foundation for a career that has spanned multiple continents and some of the world’s most renowned hospitality destinations.

Prior to joining Sheraton Soma Bay, Chef Warren served as Executive Chef at Jawakara Maldives, where he showcased exceptional leadership and innovative menu design, enhancing the resort’s gastronomic identity. His tenure with the Crown and Champa Resorts Group in the Maldives, where he spent seven years refining his craft across several luxury properties, further solidified his reputation as a culinary visionary.

Chef Warren’s professional journey has taken him across South Africa, Mozambique, London, and the United States, enriching his global perspective and mastery of diverse cuisines. His deep understanding of flavors, combined with his dedication to quality and sustainability, defines his approach to modern dining. In his new role at Sheraton Soma Bay Resort, Chef Warren will oversee all culinary operations, ensuring the highest standards of hygiene, food quality, and guest satisfaction. He will lead a talented team of chefs and kitchen professionals, driving innovation across all dining venues and elevating the resort’s culinary offerings to new heights.

“We are thrilled to welcome Chef Warren Moore to the Sheraton Soma Bay family,” said Boris Bornman, General Manager of Sheraton Soma Bay Resort. “His global expertise and culinary passion will undoubtedly enhance the dining experience for our guests and further establish our resort as a leading gastronomic destination on the Red Sea.”

Chef Warren’s appointment marks an exciting new chapter for Sheraton Soma Bay Resort as it continues its mission to deliver exceptional hospitality experiences blending luxury, creativity, and authenticity.

The article Sheraton Soma Bay marks Marriott Global Customer Appreciation Week first appeared in TravelDailyNews International.

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