Saudi Tourism Authority Teams Up With Agoda to Launch Major Campaign to Showcase Saudi Arabia’s Culture, Targeting Travelers from Singapore, Thailand, Japan, South Korea, India, China, and More

Agoda has teamed up with the Saudi Tourism Authority (STA) to boost Saudi Arabia’s tourism, launching an exciting new campaign titled ‘Spectacular Saudi’. The campaign aims to captivate travelers across 11 Asia-Pacific markets, promoting the kingdom’s rich heritage, diverse landscapes, and modern amenities. Running through February 2026, this collaboration targets visitors from Singapore, China, India, Indonesia, Pakistan, Malaysia, Bangladesh, Japan, Australia, South Korea, and Thailand. The long-term partnership between Agoda and STA is set to transform Saudi Arabia into a top-tier global travel destination, using digital platforms and data-driven marketing to reach travelers eager to explore the country’s unique culture and experiences.

Unveiling the ‘Spectacular Saudi’ Campaign

Agoda, through its strategic arm Rocket Travel by Agoda, has launched the ‘Spectacular Saudi’ campaign to share the beauty of Saudi Arabia with the Asia-Pacific region. The collaboration was officially unveiled at WiT Singapore and marks the beginning of a bold marketing push to attract more visitors from major markets in Asia. The initiative aims to provide immersive cultural experiences and special travel offers, reaching potential tourists through a variety of digital channels.

The core of the campaign revolves around targeted advertising, showcasing Saudi Arabia’s iconic landmarks and hidden gems, while also providing exclusive travel discounts. The campaign will run across Agoda’s digital platforms and through external marketing avenues, focusing on converting engagement into actual bookings for Saudi hotels.

Focus on Cultural and Heritage Tourism

Saudi Arabia has long been a destination with deep cultural and religious significance. However, in recent years, it has also made strides in diversifying its tourism sector. Through this partnership, travelers from Asia will be introduced to a wealth of cultural experiences, ranging from traditional festivals and historical sites to modern architectural marvels. The collaboration aims to emphasize Saudi Arabia’s rich history, including famous destinations like Al-Ula, home to ancient archaeological sites, and Riyadh, which blends traditional culture with cosmopolitan appeal.

By showcasing these landmarks, the campaign will help position Saudi Arabia as a travel destination with something for everyone, from history buffs to modern luxury seekers. It also seeks to highlight the country’s unique hospitality and world-class services.

Long-Term Partnership with Lasting Impact

This initial campaign is just the beginning of a four-year strategic collaboration between Agoda and the Saudi Tourism Authority. Beyond 2026, the partnership is set to continue through 2029, creating long-lasting growth for Saudi Arabia’s tourism industry. With a focus on both digital marketing and on-the-ground partnerships, the collaboration will extend to include social media campaigns, targeted advertisements, and special deals for travelers booking through Agoda’s platform.

Through this, local hotels in Saudi Arabia will receive increased exposure, reaching millions of potential travelers across Asia. In addition to discounted stays, travelers will find dedicated landing pages that guide them through the country’s top tourist spots, providing useful insights and helping them plan memorable journeys.

Engaging Travelers in Asia: What Should Tourists Expect?

For those planning a trip to Saudi Arabia, the ‘Spectacular Saudi’ campaign offers not only discounts but also a curated travel experience. Here’s what travelers can expect when booking through this campaign:

1. Exclusive Travel Offers: Visitors from the 11 target countries will be able to access discounts on accommodation in some of Saudi Arabia’s most luxurious hotels.
2. Curated Cultural Experiences: The campaign will guide travelers to experience the country’s rich heritage through tailored itineraries that include local festivals, historical landmarks, and art exhibitions.
3. Comprehensive Travel Information: Agoda’s landing pages will feature tips, suggestions, and useful guides to help travelers make the most of their trip, from local cuisine to off-the-beaten-path attractions.
4. Sustainability and Modern Tourism: As part of the effort to make Saudi Arabia a more sustainable destination, tourists will be encouraged to explore eco-friendly and culturally respectful travel options.

Future Growth of Saudi Arabia’s Tourism Sector

With a goal to become a leading global tourism hub, Saudi Arabia is actively investing in its tourism infrastructure, and the collaboration with Agoda is just one part of a much broader strategy. Over the next decade, the kingdom is set to transform its tourism landscape by increasing the availability of high-quality accommodations, world-class attractions, and unique travel experiences that cater to a broad audience.

Agoda’s role in promoting the destination through its digital platforms will be crucial in expanding the kingdom’s tourism footprint, particularly within Asia Pacific, which is known for its growing number of outbound travelers. By capitalizing on its massive global network, Agoda is well-positioned to help Saudi Arabia reach its tourism goals.

A Vision for the Future

The partnership between Agoda and the Saudi Tourism Authority marks the beginning of a transformative journey for Saudi Arabia’s tourism industry. By combining Agoda’s digital marketing expertise with the Saudi Tourism Authority’s vision, this collaboration is set to foster a long-term, mutually beneficial relationship that will help elevate Saudi Arabia as one of the top travel destinations in the world. As the world gradually embraces post-pandemic travel, there is no better time for Saudi Arabia to take center stage on the global tourism map.

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