Saudi Experiences” by Flynas: A New Platform to Explore Saudi Arabia’s Rich Culture and Heritage

Saudi Arabia continues to develop its domestic tourism industry with the new Flynas ‘Saudi Experiences’ marketing initiative. Flynas ‘Saudi Experiences’ brand is aimed at providing domestic and international traveller attendees at the ‘TOURISM25’ summit on November 11-13, 2025, with unique and varied Saudi cultural experiences. The initiative aims to support domestic tourism and enable local economic contribution and engagement within the Saudi local communities, and is a partnership with Flynas low-cost Middle Eastern airline and the Saudi Tourism Authority.

With the launch of ‘Saudi Experiences’, Flynas now provides a unique platform for tourists to purchase curated travel experiences that highlight Saudi Arabia’s cultural and historical assets for the first time. These and other Flynas travel-related services and products can conveniently be accessed through the Flynas website and mobile applications.

Domestic tourism and local community engagement

The primary purpose of the Saudi Experiences initiative is to stimulate domestic tourism within Saudi Arabia. With the Flynas Saudi Experiences marketing initiative, the cross-Kingdom tourism-related activities and attractions will be highlighted and promoted, encouraging domestic and international tourists to explore beyond the primary tourism destinations in Saudi Arabia.

Apart from giving travellers new ways to travel within the Kingdom, the Initiative also positively impacts many local communities within the Kingdom. It generates new streams of income for many local small businesses, guides, and local providers of travel experiences, who can now market the Kingdom’s culture and nature to the world. By assisting in the marketing of these businesses, Flynas positively impacts the local economic streams and the eco-tourism efforts in Saudi Arabia.

The Kingdom’s Distinct and Diverse Amenities and Services

“Saudi Experiences” is the part of the program that allows travellers to participate in activities in the tourism sector and to witness the Kingdom’s cultural diversity first-hand. Tours that go to sites of importance in Islamic history and culture, and those that showcase Saudi Arabia’s rich and diverse cultural heritage, provide visitors with an in-depth understanding of and an appreciation for the Kingdom and its historical significance and diversity.

Visitors to Saudi Arabia can take part in an interactive experience of the Kingdom’s traditional and cultural diversity during many of the tours to historically important farms that grow some of the Kingdom’s staple crops, including coffee, mangoes, dates, and palms. These farm tours, the majority of which are conducted by Saudi local families, promote eco-sustainable farming and provide visitors with a close, authentic experience of Saudi family life.

Participation in local cultural activities such as Ardah, a folk dance performed by men, is also part of the initiative. Ardah is a popular folk dance in many regions of the Kingdom and is a representation of the country’s musical and dancing heritage. Tourists can gain insight into different regions of Saudi Arabia through the “Saudi Experiences” program and appreciate the regions’ cultures.

Saudi Arabia’s cultural activities and numerous other performances, contrasted with the restricted access of traditional tourism, allow travellers to engage with the customs, traditions, and daily life of the country in a participatory way.

Travellers can easily book these activities online through the Flynas website or the Flynas mobile app. Customers can view activities on offer, check for availability, and book their activities at a time of their choice, making the trip planning process smoother. The simple design of the app allows travellers to easily plan trips while in the Kingdom, whether to the cultural hotspots of Riyadh and Jeddah or other areas.

Flynas decided to incorporate technology into its client experience. About integrating technology, Flynas streamlined the process to access the digital Saudi Arabia offering and access the services from the local providers.

Saudi Arabia also has a Vision for the Tourism Sector

The Saudi Experiences Program reflects the Saudi Arabia Vision 2030 objective. Saudi Arabia aims to diversify the economy and diminish the over-reliance on hydrocarbons. Tourism is one of the dominant revenue generators for the economy. The Saudi Vision 2030 policy and the Saudi Experiences Program emphasise the importance of local tourism.

The Flynas program is also aimed at capturing and providing new innovative experiences to travellers. It positions Saudi Arabia as a dominant and diverse travel destination.

Encouraging Sustainable and Inclusive Tourism

Flynas’s initiatives help and positively impact the local community and encourage community-based tourism and inclusive tourism. The tourists have the opportunity to economically support local farmers and local artisans and to seek cultural performances.

Furthermore, the initiatives allow tourists to enjoy and culturally maintain the landscapes in Saudi Arabia and promote tourism that is environmentally and culturally sustainable. The tourists positively maintain Saudi Arabia’s landscapes and cultural sustainability.

The Future of “Saudi Experiences”

Flynas, after the success of Saudi Experiences is optimally positioned to capture a large part of the domestic tourism market. The growth of the platform will also help in achieving the goals of Vision 2030 of positioning the Kingdom of Saudi Arabia as a tourism destination or hub for tourists in search of a real, authentic, and rich culture.

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