Quang Ninh Sets Ambitious Tourism Goals for 2026 with a Focus on New Attractions, Cultural Events and Eco-Friendly Initiatives to Welcome 22 Million Visitors

Quang Ninh, a province in northern Vietnam renowned for its stunning landscapes and rich cultural heritage, is positioning itself for significant tourism growth in 2026. Known for its iconic Ha Long Bay and vibrant local culture, the region has laid out an aggressive tourism strategy to attract both international and domestic visitors, while diversifying its offerings to create a more dynamic and sustainable tourism landscape.

The year 2026 began with strong indicators of growth. From December 31, 2025, to January 4, 2026, Quang Ninh welcomed around 657,000 visitors, including 70,500 international tourists. The region also recorded 218,000 overnight stays and generated an estimated tourism revenue of VND 1,620 billion. Ha Long Bay, one of the province’s most famous attractions, continued to draw large crowds, with over 43,800 visitors during this period, reaffirming its appeal as a must-visit destination for both domestic and international travelers.

A Calendar Full of Exciting Events and Cultural Celebrations

To sustain this positive momentum, Quang Ninh is rolling out a variety of events throughout 2026 designed to attract tourists and celebrate the region’s cultural richness. A notable event to kick off the year was the “Discipline – Shared Vision Creates the Future” program, which combined a series of artistic performances, electronic music, and a breathtaking fireworks display. This vibrant event was a hit among both locals and tourists, helping set the tone for the year.

Looking ahead, Quang Ninh is gearing up for the Lunar New Year (Binh Ngo 2026) celebrations, with a series of performances and cultural activities planned. These festivities will include a special program marking the 96th anniversary of the founding of the Communist Party of Vietnam. Such events provide visitors with a unique opportunity to immerse themselves in the region’s rich cultural traditions while enjoying its scenic beauty.

New Attractions to Drive Visitor Engagement

Quang Ninh is introducing several new attractions designed to captivate visitors in 2026. One of the most anticipated new additions is the “Flower and Light Technology Boulevard,” which will run from February 14 to 22, 2026. This immersive attraction will combine traditional flower exhibitions with advanced technological displays, including flower boats, thematic exhibitions, and LED projections. The installation aims to offer a unique experience that blends Quang Ninh’s natural beauty with innovative technology, highlighting the region’s heritage in a modern and engaging way.

In addition to this, the province plans to host an array of cultural and recreational activities, such as spring fairs, folk games, street music performances, and literary events. These activities are designed to offer something for everyone, whether they are looking for a lively festival atmosphere or a quiet cultural experience. Quang Ninh is also preparing to host the Quang Ninh Tourism Development Conference and the Quang Ninh Food Festival, both of which will celebrate the region’s vibrant culinary traditions and further attract visitors.

Tourism Growth Objectives for 2026

Looking forward, Quang Ninh has set ambitious tourism goals for 2026, targeting 22 million visitors and aiming to generate VND 65,000 billion in tourism revenue. To achieve these targets, the province will focus on expanding its international outreach, while continuing to cater to traditional markets such as China, South Korea, Taiwan, Europe, and the Americas. Emerging markets, including India, the Middle East, and Russia, will also be key areas of focus for growth.

In addition to increasing international visitor numbers, Quang Ninh is aiming to attract more business travelers, particularly through MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. The province plans to host more large-scale events and conferences to establish itself as a prime destination for international business tourism, which typically brings high-value visitors and boosts the local economy.

Sustainability and Innovation at the Forefront of Development

Sustainability continues to be a key theme in Quang Ninh’s tourism strategy. The province is committed to expanding its tourism offerings while ensuring that growth is environmentally responsible and beneficial to local communities. This includes the development of new, eco-friendly tourism products, such as adventure and green tourism, aimed at attracting eco-conscious travelers who prioritize sustainable practices.

The province is also investing heavily in upgrading its tourism infrastructure. This includes the establishment of international hotel brands and new facilities to meet the growing demand for both luxury and eco-friendly accommodations. Quang Ninh’s digital transformation efforts are also central to its strategy. The province is working on creating an integrated data system for cultural, sports, and tourism management, utilizing IoT technology to improve efficiency and provide a seamless experience for travelers.

In addition to technological advancements, the province is enhancing the quality of its tourism services. This includes training programs for local guides, hospitality staff, and service providers to ensure a high standard of customer service. Quang Ninh is also committed to improving the inspection of accommodations and tourism services, ensuring that all businesses meet international quality standards.

Conclusion

Quang Ninh is well on its way to becoming one of Vietnam’s leading tourism destinations by 2026. With a focus on attracting millions of visitors, diversifying its tourism offerings, and embracing digital and sustainable practices, the province is positioning itself for long-term growth. From exciting new attractions and events to a commitment to improving infrastructure and service quality, Quang Ninh is ready to capture the attention of travelers seeking a unique blend of cultural heritage, natural beauty, and modern innovation. With ambitious targets set for 2026 and a clear strategy in place, Quang Ninh is primed to play a significant role in Vietnam’s tourism sector.

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