PLDT Home Life collabs with PBB Celebrity Collab 2.0 to power the smartest, most modern ‘Bahay ni Kuya’ yet

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PLDT Home Life collabs with PBB Celebrity Collab 2.0 to power the smartest, most modern ‘Bahay ni Kuya’ yet

The iconic Big Brother House transforms into the ultimate showcase of smart living courtesy of official smart home provider PLDT Home Life.

One of the most iconic homes in Filipino pop culture gets its biggest upgrade since its television debut 20 years ago – courtesy of leading digital services provider PLDT Home Life.

Famed for its bright yellow and blue facade, the Pinoy Big Brother (PBB) House on Eugenio Lopez Drive in Quezon City is easily among the most recognizable locations in local entertainment since the reality show first broadcast its Philippine franchise in 2005. It’s the set that has featured the talents and launched the showbiz careers of various Filipinos from different ages and walks of life. But more importantly, season per season, Bahay ni Kuya stood as the stage that has shown these stories and journeys of self-discovery, family, friendship, conflict, and success – inspiring millions of audiences across generations tuned in from home.

PLDT Home Life marks a milestone for the PBB franchise by turning Bahay ni Kuya into a showcase of smart living, just in time for the launch of PBB: Celebrity Collab Edition 2.0. As the official smart home provider of the PBB House, PLDT brings together innovative devices and digital services to enhance the lives of the new Housemates as they join the ‘teleserye ng totoong buhay.’

Adding Life to the PBB home

PLDT Home Life offers a comprehensive suite of device add-ons and digital services from globally trusted brands, designed to enhance the fiber-fast, reliable internet experience that has made PLDT the country’s leader. This unified system provides Filipino households with what they need most today: effortless connectivity, engaging entertainment options, and advanced smart living solutions all within one innovative ecosystem. With features like smart home appliances, entertainment bundles, and security systems connected through PLDT’s powerful network, families can enjoy a safer, more convenient, and efficient home environment.

Following the acclaimed PBB Celebrity Collab Edition—the first collaboration between GMA Network, ABS-CBN Studios, and Banijay (creator of the Big Brother format)—PLDT Home Life now takes a central role in redefining the PBB house experience for the new season. The partnership introduces Housemates to the concept of a truly integrated smart home, transforming the way they live and interact during their stay.

Though the Housemates remain “disconnected” from the outside world, with no access to smartphones or external communication, they are fully immersed in the advantages of the smart home, enabled by PLDT Home Life. The PBB House is equipped with wirelessly connected smart devices—ranging from voice assistants and smart entertainment, to high-speed Wi-Fi routers, smart locks, and security systems—allowing Housemates to maximize modern technology’s benefits while navigating their experiences together.

PLDT Home Life brings a new level of comfort and innovation to the Housemates in the Pinoy Big Brother (PBB) House by installing a full range of advanced, voice-activated Internet of Things (IoT) devices. These enhancements include robot vacuum cleaners for effortless cleaning, smart kitchen appliances to make meal preparation more efficient, ambient sensors that track temperature and humidity for comfort, and real-time security cameras that keep tabs on every corner of the house. Additionally, the living space features customizable lighting systems and intelligent air humidifiers that help maintain a healthy, modern home environment—all seamlessly controlled through voice or smart devices.

PLDT Home Life goes beyond simply updating the PBB House’s infrastructure; it’s integrating these smart technologies into the daily lives and activities of the Housemates. The show will feature a series of activations and creative gimmicks where these technologies play key roles, such as using IoT devices to simplify game-related tasks, automate household chores, or unlock new digital challenges. These engaging integrations are designed to highlight the advantages of smart living for both Housemates and the viewing public.

Viewers not only get to see these devices in action but also learn more about how each product can transform their homes. For added convenience, QR codes will appear onscreen to enable direct purchase of any featured smart devices, putting smart home innovation within easy reach of every PBB fan.

Smart living for all Filipino homes

“This exciting partnership between PLDT Home Life and Pinoy Big Brother highlights how smart technology can bring greater ease and comfort to every Filipino home,” said John Y. Palanca, PLDT Senior Vice President and Head – Consumer Business.

Envision an extended and reliable WiFi experience with TP-Link WiFi Mesh Systems, designed to blanket your entire home—including tricky corners, multiple floors, and through thick walls—with uninterrupted, lightning-fast internet connectivity. With mesh technology, devices automatically switch to the best available signal without any drop in speed, providing seamless browsing, streaming, or gaming no matter where you are in your home.

Take your home entertainment to the next level with access to premium video on demand and PayTV services, keeping you up to date with the latest releases, blockbuster movies, and exclusive live events. Gamers will appreciate free, unlimited entry to highly-rated AAA titles on Steam via IGV Game Pass, turning every room into an instant gaming zone without the need for additional purchases.

Transform your living space into a modern, connected sanctuary with the PLDT Home Smart Home Starter Kit. This all-in-one package brings together essential smart devices, including a responsive Chime for timely alerts, an energy-efficient Smart Plug to control devices remotely, high-definition Cameras for real-time monitoring, and multi-purpose Sensors tracking everything from motion to door status and environmental changes. These elements integrate to deliver maximum convenience, security, and automation, all controllable through an intuitive app or compatible smart assistant.

Rounding out your smart living experience are innovations from top brands such as Amazon, Xiaomi, Lasco, and TAPO. Their solutions—from AI-powered voice assistants to automated lighting and advanced surveillance—work together to protect your home, enhance your daily productivity, and streamline household management, whether you’re at home or on the go.

PLDT Home Life devices can be conveniently added to any customer’s existing PLDT internet subscription. With flexible payment plans and a single, consolidated bill, these smart home solutions make everyday living easier, more secure, and cost-effective. For instance, customers can purchase a TAPO indoor security camera for only P89 per month, payable over 24 months. This flexible offering gives more families access to smart home technology without a hefty upfront cost, helping bring the benefits of connected living within reach.

“We hope to inspire Filipino families watching Pinoy Big Brother from home, and have them see that smart home devices are very much within reach,” Palanca said.

“PLDT Home Life is all about enabling families to be more connected, more entertained, and altogether smarter right at home,” he added. “We are bringing seamless, immersive, and smart living to the housemates, and we hope this inspires our viewers to seek the same lifestyle for their own families.” 

Take your fiber-powered lifestyle to the next level with device add-ons and digital services from renowned global brands, now available through PLDT Home Life. If you’re a PLDT Home Fiber customer, you can browse a variety of smart home devices, Wi-Fi mesh kits, entertainment gadgets, and digital accessories to upgrade your home. Simply choose your preferred devices—costs will be conveniently included on top of your monthly postpaid bill. Flexible installment options allow you to pay over a period of 12 to 36 months, making it easier to bring home the latest technology and enhance your home experience.

Catch how PLDT Home Life brings smart living to Bahay ni Kuya on PBB: Celebrity Collab Edition 2.0. To know more, visit pldthome.com/life.

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PLDT Home Life collabs with PBB Celebrity Collab 2.0 to power the smartest, most modern ‘Bahay ni Kuya’ yet

Melo Villareal

Out of Town Blog

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