Out of Town Blog

Panagbenga 2026: Jollibee Brings Joy to Baguio’s Floral Festival

Joy, Flowers, and Jollibee: Panagbenga 2026 Lights Up Baguio

Baguio City was brimming with energy as Jollibee, the Philippines’ leading fast-food chain known for its cheerful mascot and popular meals, took part in the lively Panagbenga Festival. The event featured a dazzling float that captured the eye, delicious campus treats enjoyed by many, and exclusive promotional offers that brought an added layer of excitement. These festivities enriched the city’s annual flower celebration, known as the City of Pines’ vibrant and colorful feast.

“Panagbenga shows Baguio at its most beautiful, and Jollibee is proud to fill it with joy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Whether it’s a float that amazes or treats that make every day special, our goal was simple, and that was to share joy with every person, everywhere.”

Building on its tradition of festival excellence, Jollibee took part in the large float competition with an impressive floral design inspired by Cordilleran art. The float included a small Stone Kingdom symbolizing regional creativity, a vibrant cityscape in full bloom, a rotating Mines View observation deck displaying Baguio’s scenic views, and a giant Chickenjoy Bucket appearing to bloom from a flower, embodying the festival’s fun and joyful essence.

The celebration went beyond the parade. Students at the University of the Philippines Baguio and the University of Baguio enjoyed free Crunchy Chicken Sandwiches and Iced Coffee, turning ordinary school days into special moments of surprise and happiness. At Jollibee stores, the Festival Treats Promo with Coca-Cola ran from February 27 to March 1, offering a free 1.5L Coke with every 8-piece Chickenjoy Bucket. Additionally, from February 27 to March 8, students could get a free Go Large Coke with any Chickenjoy Value Meal.

Jollibee collaborated with the Department of Trade and Industry to expand its BEE Earth’s Best Friend campaign to Benguet, encouraging sustainable practices. From February 27 to March 27, customers who chose not to use plastic utensils for take-out or drive-thru orders received rewards for future visits. Additionally, music enthusiasts enjoyed a vibrant performance by Jollibee and Friends at the Coke Studio Concert held at Melvin Jones Football Grounds on February 27.

Festivalgoers are invited to post their Jollibee moments on social media with #JolliPanagbenga2026 for an opportunity to be showcased on the brand’s official channels.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!

Follow and subscribe to OutofTownBlog.com  on  Facebook,  Twitter,  Instagram, Pinterest, and YouTube  for more Travel-related updates.

Panagbenga 2026: Jollibee Brings Joy to Baguio’s Floral Festival

Melo Villareal

Out of Town Blog

The post Panagbenga 2026: Jollibee Brings Joy to Baguio’s Floral Festival appeared first on Out of Town Blog