Onboard Media and Princess Cruises announce global partnership to enhance guest experience onboard and ashore

 

The initiative will introduce personalized programming and concierge-level services, enabling Princess guests to make the most of their time both at sea and in port.

“Princess continually looks to enhance our guest experience and make each voyage distinctly personal and memorable,” said Alfredo Jimenez, Vice President of Onboard Revenue at Princess Cruises. “We are excited to deepen our partnership with Onboard Media, connecting our guests to fully experience every destination with exclusive access to curated offerings and expert recommendations.”

Enriching the cruise experience through storytelling and tailored programming

Onboard Media’s approach centers on story-driven content and destination expertise. A team of trained onboard advisors will serve as guides for guests, offering recommendations on where to shop, dine, and explore across Princess Cruises’ global itineraries.

“Princess Cruises and Onboard Media share a commitment to creating unforgettable guest moments that bring destinations and onboard offerings to life,” said Lisa Bauer, President and CEO of Starboard Group, Onboard Media’s parent company. “From curated shopping and dining to cultural insights and shore excursions, Onboard Media will deliver customized programming that enhances every aspect of the journey.”

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The partnership will introduce bespoke print and digital materials, along with live experiences and custom port guides integrated into the Princess MedallionPay ecosystem. This integration will help guests seamlessly connect with trusted shopping and dining partners in key destinations.

“Our program is built on rich storytelling that brings each ship and each destination to life,” said Jeffrey Meister, General Manager of Onboard Media. “Through curated and personalized programming, our partnership with Princess will connect guests to the full spectrum of experiences – both onboard and in ports of call – making every journey memorable.”

Supporting local communities and responsible tourism

Beyond enhancing guest engagement, the collaboration aims to support local economies by connecting travelers with verified retailers, artisans, and small businesses in port communities.

Onboard Media will highlight regional craftsmanship and authentic cultural experiences, particularly in destinations such as Alaska, where partnerships with the Alaska Small Business Development Center, Buy Alaska, Made in Alaska, and Silver Hand programs will promote locally produced goods.

By bridging guest experiences with local stories and communities, the partnership reflects a broader industry trend toward sustainable and community-focused tourism development within the cruise sector.

The Onboard Media-Princess Cruises partnership marks a significant evolution in cruise guest engagement, combining personalized service, destination expertise, and digital integration to enrich the overall travel experience for passengers worldwide.