NORDEUROPA 2026: The Ultimate Online Event Connecting Northern Europe’s Tourism Suppliers with European Operators – Don’t Miss Out!

The world of Northern European tourism is set to converge once again in January 2026, as NordicMarketing hosts the sixth edition of NORDEUROPA, an innovative online sales event. Scheduled for 28–29 January 2026, NORDEUROPA aims to connect tourism suppliers from the Nordic and Baltic countries with European tour operators from regions such as Germany, Switzerland, Austria, and the Benelux countries. This event is an opportunity for businesses within the tourism sector to expand their reach, collaborate, and engage in meaningful partnerships—all without the need for travel.

NORDEUROPA offers a unique digital platform, powered by Converve, where participants can engage in up to 38 pre-arranged meetings. The event is designed to be both cost-effective and environmentally friendly, significantly reducing the logistical costs and carbon footprint typically associated with in-person trade events.

A Seamless, Efficient Online Experience

The digital format of NORDEUROPA 2026 has been meticulously designed to maximise productivity and engagement during the two-day schedule. The event includes scheduled breaks and fixed times for coffee and lunch intervals, ensuring that participants can stay focused and productive throughout. With flexible access to the event, participants can join from their office or even from home, making it incredibly convenient. Furthermore, this accessibility allows companies to involve their entire team in the event, creating a collaborative environment for all stakeholders involved.

Notably, participation in the event is free for tour operators, which is a significant advantage, particularly for smaller businesses that are looking to expand their international connections. By providing a free entry point, the event ensures that operators from across Europe can take part, gaining access to key suppliers from the Nordic and Baltic regions.

Feedback from Previous Editions

The success of NORDEUROPA is evident from the positive feedback received in past editions. Christel Vidø, representing Bellagroup A/S in Denmark, highlighted the high quality of potential clients met through the event. Similarly, Lukas Sommer of Intothewild Huskytours in Norway described the event as an excellent opportunity for meeting travel experts, noting how the platform allowed for valuable exchanges with other professionals in the industry.

Kathrin Schiemann, from Viking Line in Germany, also shared her satisfaction, mentioning that her high expectations were exceeded. This kind of feedback underscores the effectiveness of the event in fostering genuine business relationships within the tourism sector.

The Impact of NORDEUROPA 2025

The previous edition of NORDEUROPA, held in 2025, attracted over 250 participants, facilitating more than 1,800 meetings between tourism suppliers and tour operators. This impressive turnout underscores the growing importance and relevance of the event within the tourism industry. Jan Badur, Managing Director of NordicMarketing, expressed his appreciation for the event’s efficiency in connecting Northern European tourism suppliers with the European travel trade. Badur emphasized that the event’s format, which minimizes the need for travel while still allowing for personal exchanges, has proven to be both time-saving and resource-efficient, making it a sustainable model for the future.

A Look Ahead: What to Expect in 2026

NORDEUROPA 2026 promises to continue the tradition of facilitating high-quality interactions between suppliers and tour operators. As the event grows in popularity, its capacity to foster new partnerships and business deals is expected to expand as well. The event’s online format allows for greater flexibility and inclusivity, ensuring that businesses from all corners of Europe can participate without the constraints of travel schedules and geographical limitations.

For those eager to be a part of this event, registration for NORDEUROPA 2026 is now open, with meeting bookings officially starting on 7 January 2026. Interested participants can access the event’s landing page, where they will find a comprehensive list of participating suppliers, organized by country and company type. This makes it easy for tour operators to identify potential suppliers that align with their business needs.

Why NORDEUROPA Matters for Northern European Tourism

Northern Europe, with its rich history, diverse landscapes, and growing tourism infrastructure, has become a key focus for global tourism businesses. Events like NORDEUROPA play an essential role in facilitating the exchange of ideas, knowledge, and services between suppliers and tour operators, ensuring that the region remains a leading destination for international travelers.

The importance of connecting tourism suppliers from the Nordic and Baltic regions with operators across Europe cannot be understated. For suppliers, this event provides an opportunity to introduce their services to a broader audience, gaining exposure to new markets and potential clients. On the other hand, tour operators benefit from having direct access to a wide variety of suppliers, making it easier to create tailored travel experiences for their customers.

Sustainability in the Spotlight

One of the key advantages of NORDEUROPA 2026 is its environmentally conscious approach. The online format not only eliminates the need for extensive travel but also significantly reduces the carbon footprint typically associated with traditional trade events. This commitment to sustainability is in line with the tourism industry’s broader push to adopt more eco-friendly practices, ensuring that the event has a minimal environmental impact.

How to Get Involved

For those interested in participating in NORDEUROPA 2026, registration is a simple and straightforward process. The event platform provides an easy-to-navigate interface that allows participants to book meetings, explore suppliers, and engage in meaningful discussions. As the event is held entirely online, attendees can join from anywhere, making it an accessible option for businesses of all sizes.

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