New UnCruise and Approach Guides Partnership Introduces Marketing Tools to Drive Tourism Growth

UnCruise Adventures, a leader in the small-ship adventure cruising industry, has unveiled a new partnership with Approach Guides. The initiative introduces co-branding marketing tools designed to help travel advisors convert client interest into bookings with ease. This collaboration promises to enhance the way travel advisors sell UnCruise’s unique and immersive travel experiences. Through a seamless, intuitive platform, advisors will gain access to co-branded marketing materials and personalized websites, which will empower them to present UnCruise’s story, destinations, and values confidently.

This partnership offers immediate benefits to both UnCruise and its travel advisor partners, ensuring that advisors spend less time creating marketing materials and more time building trust with clients. The fully personalized co-branded platform is specifically designed for the way UnCruise advisors sell experiential, small-ship travel, which focuses on intimacy, adventure, and deep immersion into the destinations.

Why This Partnership Is a Game-Changer for Adventure Tourism

For UnCruise, known for its small, intimate ships that accommodate between 22 to 86 guests, this collaboration signifies a critical step forward in its approach to marketing and advisor support. UnCruise Adventures operates in several sought-after destinations, including Alaska’s Inside Passage, Costa Rica’s Pacific Coast, Hawaii, Mexico’s Gulf of California, and Ecuador’s Galápagos Islands. These destinations have long attracted travelers seeking more personal and unique experiences, and now, with the new marketing platform, travel advisors can share these stories effectively.

Travel advisors can use the co-branded tools to highlight the most distinctive features of UnCruise’s offerings. Advisors can instantly share beautifully designed pages that feature the company’s key strengths, such as access-driven itineraries, expert-led adventures, and flexible daily activities. These pages emphasize the inclusive, relaxed onboard culture that UnCruise is known for, allowing travelers to explore destinations like Alaska and the Galápagos Islands in a way that feels personal and meaningful.

Through the new platform, travel advisors can create a lasting impression on potential clients. They can send clients to their own personalized version of UnCruise’s website, complete with real-time itineraries and sailing details. This connection keeps the advisor’s name and contact information front and center, establishing them as the trusted expert behind the recommendation. Monica Sagisi, Vice President of Marketing and Sales at UnCruise, stated that the company’s voyages are immersive, personal, and story-driven, requiring a different kind of selling. She noted that the partnership provides advisors with professional, on-brand tools to clearly communicate the value of the brand and help clients move from curiosity to commitment.

Making Adventure Travel More Accessible for Advisors

One of the most exciting aspects of this new platform is how it empowers travel advisors to sell small-ship cruises quickly and effectively. The platform is designed to be intuitive, requiring no login, integrations, or technical expertise. Travel advisors can begin using the tools immediately, without any friction or complicated setups. With just one click, they can share high-impact content that reinforces UnCruise’s brand message, making it easier than ever to introduce their clients to unforgettable adventures.

Jennifer Raezer, co-founder and Chief Marketing Officer of Approach Guides, emphasized that the platform reflects the intimacy and adaptability that UnCruise is known for. She remarked that by giving advisors co-branded content and a personalized website, UnCruise is empowering its sales partners with tools that feel premium, personal, and easy to use. This streamlined approach allows advisors to focus on what they do best—building relationships with clients, answering their questions, and converting their curiosity into booking commitments.

How This Collaboration Supports Tourism Growth

The tourism industry, particularly small-ship and adventure tourism, continues to grow, driven by travelers seeking meaningful and personalized experiences. UnCruise Adventures, with its focus on small-ship expeditions to some of the world’s most stunning destinations, is positioned perfectly to cater to this demand. As more travelers look for immersive journeys that offer a deeper connection to nature and culture, UnCruise provides the ideal solution.

The co-branding partnership with Approach Guides is set to enhance UnCruise’s ability to reach more clients by making it easier for travel advisors to present the brand in a compelling way. As the tourism sector continues to recover and expand, tools like these will help guide travelers to experiences that align with their values and interests. UnCruise’s immersive voyages are designed to appeal to those who want more than just a typical vacation—they seek adventure, education, and a genuine connection to the places they visit.

This partnership also aligns with broader trends in the tourism industry, where authenticity, sustainability, and local experiences are becoming increasingly important to travelers. By equipping travel advisors with the right tools to showcase these elements, UnCruise is helping drive tourism growth in key destinations, from the pristine waters of Alaska’s Inside Passage to the bio-rich Galápagos Islands.

The Future of Small-Ship Adventure Tourism

As travel advisors begin using the new co-branding tools, they will have access to resources that make it easier to promote the adventures that UnCruise is known for. Whether selling trips to the stunning fjords of Alaska or the remote islands of Ecuador, the tools provided through this partnership will make it possible to showcase these unique destinations in a way that captures the imagination of potential travelers.

The future of small-ship adventure tourism looks brighter than ever. With platforms like this, which combine professional, on-brand marketing materials with a personalized touch, UnCruise is ensuring that its offerings stand out in an increasingly competitive market. Travel advisors can now confidently guide their clients to book unforgettable journeys, knowing that they have all the resources they need to do so efficiently.

UnCruise’s partnership with Approach Guides exemplifies how the tourism industry is evolving to meet the needs of both travel advisors and the travelers they serve. By simplifying the process and providing powerful marketing tools, this collaboration is set to make a significant impact on the growth of small-ship adventure tourism, inspiring more people to explore the world’s most beautiful and remote destinations.

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