Mercury Holidays Reports Significant Growth in Solo Travel as India, Vietnam, China, Morocco, and Zambia Dominate the Solo Tour Market

As solo travel continues to gain popularity among older, independent explorers, destinations such as India, Vietnam, China, Morocco, and Zambia are emerging as some of the most sought-after regions for solo travellers. With a strong demand for guided group tours offering both independence and social interaction, travel agencies are responding by expanding their portfolio of solo travel packages. Mercury Holidays, a leading provider of tailored group travel experiences, reports a 55% year-on-year increase in solo escorted tour bookings. This surge is driven primarily by older travellers, especially those over the age of 60, who are seeking immersive, culturally rich experiences without the stress of trip planning.

This growth trend is expected to continue in 2025 and 2026 as more solo travellers seek out destinations where they can experience authentic cultural exchanges, discover historical sites, and explore remote landscapes. With dedicated solo tours that cater to this demographic, these travel packages offer private rooms, guided itineraries, and a blend of personal freedom with structured group activities. Whether exploring India’s sacred sites, Vietnam’s lush landscapes, or China’s ancient wonders, these destinations have become some of the top choices for solo travellers.

Destination Highlights for Solo Escorted Tours

Mercury Holidays has identified some of the top destinations for solo travel, with India, Vietnam, China, Morocco, and Zambia leading the pack. These locations not only provide rich cultural experiences but also cater to the needs of solo travellers who seek safety, comfort, and meaningful interactions with fellow explorers. The following highlights showcase the best of each destination.

India: A Cultural and Spiritual Journey

India remains the most popular destination for solo travellers, with nearly 30% of solo bookings for Mercury Holidays in the past month heading to this diverse and vibrant country. Offering a blend of spirituality, history, and scenic beauty, India continues to captivate solo travellers. The country’s sacred temples, vibrant markets, and serene landscapes are ideal for those seeking a deeper connection to the world around them.

• Top Experiences: From the majestic Taj Mahal to the holy city of Varanasi along the Ganges River, India provides an array of experiences that speak to the heart of solo travellers.
• Guided Tours: Solo travellers can enjoy guided tours to cities like Delhi, Jaipur, and Amritsar, where they can witness breathtaking sights and partake in authentic local experiences.
• Cultural Immersion: Many solo travellers choose India for the opportunity to engage in rich cultural exchanges, participate in cooking classes, and learn about traditional crafts.

Vietnam: Natural Beauty and Rich History

Vietnam, known for its dramatic landscapes and historical landmarks, is another leading destination for solo travel. Representing 15% of Mercury Holidays’ solo bookings, Vietnam offers solo travellers the chance to experience everything from lush rice paddies to bustling city streets, making it a top choice for cultural and adventure-filled journeys.

• Top Experiences: Halong Bay’s emerald waters, the ancient town of Hoi An, and the vibrant cities of Hanoi and Ho Chi Minh City are just a few of the places solo travellers can explore.
• Group Tours: Solo guests can opt for guided group tours that take them through the heart of Vietnam, with expert guides providing insights into the country’s history and culture.
• Cuisine: Vietnamese cuisine, known for its fresh ingredients and bold flavors, is a highlight for many solo visitors seeking to dive into local gastronomy.

China: An Immersive Cultural Exploration

China is rapidly becoming one of the top destinations for solo travellers, with an increasing interest in its history and culture. Mercury Holidays’ solo tour options to China are experiencing a rise in demand, making it the third most popular destination for solo bookings. From ancient wonders to modern cities, China offers a unique blend of the old and the new.

• Top Experiences: Solo travellers can embark on a 16-day tour of China, visiting the Terracotta Army, exploring Beijing’s Forbidden City, and cruising the Yangtze River.
• Cultural Adventures: With a deep history spanning thousands of years, China’s diverse cultural experiences – including visits to the Great Wall and the Summer Palace – are ideal for solo travellers seeking both education and adventure.
• Immersive Group Travel: The small group tours in China provide a balance of structured activities and free time, allowing solo travellers to form new friendships while learning from local experts.

Morocco: A Short-Haul Gem for Solo Adventurers

For those seeking a shorter journey with an equally rich experience, Morocco stands as the leading short-haul destination for solo travellers, accounting for 12% of Mercury Holidays’ bookings. Its bustling souks, vast deserts, and ancient cities provide the perfect backdrop for a solo adventure.

• Top Experiences: The cities of Marrakesh, Fes, and Casablanca offer a mix of history, architecture, and culture. For a more adventurous trip, the Sahara Desert provides an unforgettable experience for solo travellers seeking solitude under the stars.
• Desert Tours: Morocco’s desert tours are particularly popular among solo travellers, offering a chance to connect with local guides and fellow adventurers while exploring the vast dunes and ancient caravanserais.
• Cultural Engagement: Solo travellers can immerse themselves in Morocco’s rich cultural heritage, participating in cooking classes, guided tours of historical landmarks, and discovering Berber traditions.

Zambia: An Untouched Wilderness for Solo Explorers

Zambia, often overlooked in favour of its more famous African counterparts, is emerging as a hidden gem for solo travellers. Known for its untouched wilderness, stunning wildlife, and remote locations, Zambia offers the perfect setting for those seeking to experience Africa’s raw beauty.

• Top Experiences: Solo travellers can explore Zambia’s renowned national parks, including South Luangwa and Lower Zambezi, where they can witness wildlife up close on safaris.
• Remote Getaways: Zambia’s remote lodges and camps offer the ultimate in relaxation and solitude for solo travellers who want to escape the crowds and immerse themselves in nature.
• Group Safaris: Zambia’s small group safaris provide solo travellers with an opportunity to explore Africa’s most iconic wildlife areas while enjoying the company of fellow adventurers.

The Future of Solo Travel: What’s Next?

Mercury Holidays has already seen significant success with solo travel bookings, and with the increasing interest from solo travellers, the operator is expanding its offerings. Six new solo itineraries are set to launch for 2026, focusing on destinations like India, Vietnam, China, Morocco, and Zambia. These new tours will continue to cater to the growing demand from over-60s travellers who want to explore the world in a structured yet flexible manner.

Why Solo Travel is Booming

Solo travel is increasingly being recognized as a way to explore new destinations while maintaining personal freedom. Whether travellers seek cultural immersion, adventure, or relaxation, solo tours provide the right balance of independence and group support. The rise of solo travel is largely driven by the desire for personal experiences, as well as the opportunity to meet new people and share adventures in a safe and guided environment.

As solo travel continues to grow, destinations such as India, Vietnam, China, Morocco, and Zambia will remain among the top choices for independent explorers. With itineraries designed to provide comfort, safety, and authentic cultural experiences, these destinations are at the forefront of the solo travel trend.

Conclusion

For solo travellers looking to explore new destinations in 2025 and beyond, countries like India, Vietnam, China, Morocco, and Zambia offer the perfect combination of adventure, culture, and camaraderie. With dedicated tours and customized itineraries, these countries are making solo travel more accessible and enjoyable for all types of travellers. Whether you’re seeking a spiritual retreat in India, an immersive cultural experience in Vietnam, or a thrilling wildlife safari in Zambia, solo travel is now more appealing than ever before.

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