Mayo North Showcases its Natural Beauty and Local Culture at Holiday World Shows in Belfast and Dublin

Mayo North Tourism recently participated in the Holiday World Show in Belfast as part of a broader delegation from Mayo, aimed at attracting both domestic and international visitors. The event, which took place last weekend, was followed by a second promotional appearance at the Dublin Holiday World Show scheduled for January 23-25. Both events are coordinated by Mayo.ie, marking a significant push in marketing the county’s attractions to diverse audiences.

The Holiday World Shows in Belfast and Dublin are well-established consumer-facing platforms that offer excellent opportunities for tourism bodies to engage directly with travellers. These events consistently attract large audiences from Northern Ireland, Dublin, and other surrounding counties, many of whom are seeking to plan their next getaway, either domestically or abroad.

The presence of Mayo North Tourism at these high-profile events highlights the county’s ongoing efforts to strengthen its position as one of Ireland’s most attractive destinations. Through engaging with potential visitors, the team aims to showcase Mayo’s diverse offerings, which include its stunning coastal landscapes, vibrant towns, rich culture, and exceptional outdoor activities.

Mayo’s Strong Representation in Belfast

Mayo North Tourism’s participation in the Belfast Holiday World Show was part of a larger delegation representing the county. Key stakeholders in the tourism industry, such as representatives from Mayo County Council, Achill Tourism, GlobalVAM, The Ellison Hotel, Castlebar, and Knock House Hotel, were present to support the initiative. This collective approach underscores the region’s strength as a unified destination, with each group contributing to the broader effort of attracting more visitors to Mayo.

The Belfast event proved to be an essential platform for engaging with one of Mayo’s strongest visitor markets—Northern Ireland. The region has long been a significant source of tourists for Mayo, largely due to the proximity and ease of access, as well as shared cultural and historical ties. Visitors from Northern Ireland are also known to seek short breaks and off-season holidays, which aligns perfectly with the experiences Mayo has to offer. The county’s natural beauty, including its dramatic coastal scenery and Dark Sky experiences, was highlighted as a key theme during the promotion.

A Digital Strategy Complementing Physical Presence

Mayo North Tourism’s presence at the Holiday World Shows was not just confined to physical engagement. In recent months, the organization had also been actively promoting the region through digital channels. In late 2025, a Belfast-based travel blogger, Chris Connolly, visited north Mayo as part of a campaign to reach potential travellers online. His journey through Ballina, Killala, Ballycastle, and Belmullet was shared widely on social media platforms, providing an engaging and authentic view of the region. This digital content, which focused on the area’s charming towns, dramatic coastline, and unique Dark Sky experiences, has helped further amplify Mayo’s appeal to Northern Ireland audiences.

Mayo North Tourism views this online engagement as an integral part of its overall promotional strategy. By linking digital content with in-person interactions at events like the Holiday World Shows, the organization aims to create a seamless promotional experience that extends beyond traditional tourism marketing. This dual approach—combining digital engagement with face-to-face promotion—ensures that Mayo North Tourism stays connected with prospective visitors, both online and offline.

Connecting with Travelers in Dublin

The Dublin Holiday World Show, scheduled for later this month, presents another opportunity for Mayo North Tourism to reach out to a broader audience. This event, expected to attract thousands of visitors, provides a further platform to promote Mayo’s potential as a destination along the Wild Atlantic Way, a world-renowned tourist route that draws travelers seeking adventure, cultural enrichment, and natural beauty. The Dublin show will give the Mayo delegation another opportunity to engage with potential visitors, highlighting the region’s suitability for both short breaks and longer stays.

While Mayo North Tourism has focused much of its efforts on attracting Northern Irish visitors, the organization also recognizes the importance of the broader Irish market. As Ireland’s capital city, Dublin serves as a key hub for attracting both domestic and international travelers. The Dublin Holiday World Show is a crucial venue for Mayo North Tourism to extend its reach and connect with a wider audience interested in exploring the beauty of the west of Ireland.

Mayo’s Strengthened Tourism Presence

Mayo North Tourism’s active participation in these events is reflective of the county’s growing presence in the tourism market. Through strategic promotions and partnerships, Mayo is positioning itself as a top destination for travelers seeking a combination of natural beauty, authentic local experiences, and cultural heritage.

The county’s unique offerings, including its scenic coastline, outdoor activities like hiking and cycling, wellness tourism, and the emerging Dark Sky experiences, continue to position Mayo as an attractive option for a wide range of travelers. Mayo North Tourism is working tirelessly behind the scenes to ensure the region remains a top-of-mind destination for both Irish and international visitors. This latest round of promotional activities at the Holiday World Shows in Belfast and Dublin is just the beginning of the continued marketing efforts for 2026 and beyond.

In addition to the tourism benefits, these promotional events also serve to highlight the collaboration between local businesses, tourism organizations, and Mayo County Council. This joint effort ensures that Mayo’s tourism sector can continue to thrive and grow, helping the local economy by attracting more visitors and creating jobs across the region.

Conclusion

The successful participation of Mayo North Tourism at the Holiday World Shows in Belfast and Dublin is a testament to the ongoing efforts to promote the region’s diverse offerings. By combining physical presence at key events with a digital marketing strategy, Mayo North Tourism is engaging with both potential visitors and online audiences to ensure that Mayo continues to be recognized as one of Ireland’s top destinations.

With the continued support of local partners and stakeholders, Mayo is poised to make a significant impact on the tourism market in 2026 and beyond. The county’s vibrant towns, spectacular coastline, and unique Dark Sky experiences will undoubtedly continue to attract visitors from Northern Ireland, Dublin, and beyond, ensuring a prosperous future for Mayo’s tourism industry.

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