Lô Lô Chải, Vietnam: The Hidden Gem Named One of the World’s Best Tourism Villages, Now a Must-Visit Weekend Destination

Lô Lô Chải, a serene village located in Lũng Cú Commune of Vietnam Tuyên Quang Province, has recently earned a prestigious accolade. The United Nations World Tourism Organization (UNWTO) has named it one of the “World’s Best Tourism Villages 2025”. This recognition has sparked a massive influx of visitors. In just a few weeks, Lô Lô Chải has transformed from a hidden gem into a buzzing weekend travel hotspot.

Surging Popularity: A Global Spotlight for Lô Lô Chải

The recognition by the UNWTO has thrust Lô Lô Chải into the global spotlight. This village, previously unknown to many, is now being flocked by tourists eager to experience its breathtaking beauty and rich cultural heritage. The area’s popularity has skyrocketed, especially during weekends when visitors pour into the region to soak in the views and explore its vibrant traditions.

The weekend of 22–23 November saw a surge of tourists descending on the village, many struggling to find accommodation. As a result, the once-quiet village has become a major destination for both domestic and international travelers. A local tour guide, Hoàng Hiếu, highlighted that the crowds over the weekend surpassed those typically seen during the Lunar New Year (Tết) celebrations.

Why is Lô Lô Chải Gaining So Much Attention?

Lô Lô Chải’s rapid rise as a tourist destination can be attributed to several factors. The timing of its recognition coincides with the seasonal appeal of the region. Lũng Cú’s famous “tam giác mạch” (buckwheat) flowers are in full bloom, making the village even more picturesque. The crisp, cool weather adds to the charm, drawing nature lovers, photographers, and those in search of a unique cultural experience.

A visitor from Hải Phòng, Ha Thúy Dung, shared that she had to opt for a day trip because all local accommodations were fully booked. She queued up for photos near blooming peach trees and persimmon plants, capturing the natural beauty of the area. This highlights how overwhelming the weekend rush can be. Despite these challenges, tourists remain determined to experience Lô Lô Chải’s unique offerings.

Local Impact and Growing Numbers

Since receiving the UNWTO award, Lô Lô Chải has seen a remarkable increase in visitor numbers, with reports stating that as many as 10,000 tourists are arriving each week. Some weekends have seen even higher numbers, with figures climbing to 12,000-15,000. The village’s capacity is being tested as there are only 62 certified homestays, each able to host around 1,000 visitors per night.

However, the high demand has brought with it certain issues. There is growing concern over environmental sustainability and hygiene standards, as well as price gouging by middlemen who inflate accommodation prices by 3-4 times during peak times. Local authorities are responding by conducting inspections and requiring that all homestays publicly display their pricing to ensure transparency and avoid exploitation.

Experiencing Lô Lô Chải’s Culture

For those visiting Lô Lô Chải, the experience goes beyond just stunning landscapes. The village is home to over 120 households, predominantly from the Lo Lô ethnic group. These families continue to live in traditional walled earthen houses, some of which are over 200 years old. These homes serve as a window into the past, where visitors can see authentic Vietnamese rural life.

Beyond architecture, tourists are invited to engage in the local culture. Activities such as weaving linen, planting corn, and brewing local spirits are commonplace. Lô Lô Chải also offers a taste of ethnic foods, including thắng cố (a horse-meat stew), smoked buffalo, and corn wine, all of which provide a deeper understanding of the village’s heritage.

Best Time to Visit and Travel Tips

The ideal time to visit Lô Lô Chải is between late autumn and early spring, when the region is at its most beautiful. Tourists should plan their visit carefully to avoid the overwhelming weekend crowds, as the influx of visitors during peak times can make accommodation scarce and queues for photo spots long.

Travel experts recommend staying in nearby villages, such as Then Pa, to avoid the congestion in Lô Lô Chải itself. Visitors should also book accommodations well in advance to secure a place to stay. Despite the growing popularity, Lô Lô Chải’s charm remains undeniable, making it a top choice for travellers seeking an authentic and immersive Vietnamese experience.

Boosting Vietnam’s Tourism Industry

The inclusion of Lô Lô Chải in the UNWTO’s list of best tourism villages represents a significant boost to Vietnam’s tourism industry. The recognition highlights the potential of rural and ethnic tourism in the country, encouraging sustainable travel practices while celebrating Vietnam’s diverse cultural heritage.

As the village’s popularity continues to rise, it is expected to bring more visitors to the region, further boosting the local economy. The increase in tourism will also help preserve the area’s rich cultural traditions, as more resources will be allocated to ensuring its sustainability for future generations.

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