Lex Bear Makes a Heartfelt Debut at Luxent Hotel: A Symbol of Warmth, Comfort, and Connection

On October 2, 2025, Luxent Hotel introduced its endearing new mascot and brand ambassador, Lex Bear, in a festive launch at the elegantly appointed Lush Bar & Lounge. The celebratory event, dubbed Lex Bear Launch: #LexMoment, brought together media friends, influential content creators, corporate partners, and families for a memorable afternoon brimming with engaging activities and heartfelt surprises.

Lex Bear Makes a Heartfelt Debut at Luxent Hotel Photo credits: Jamin Lim Photography

The event commenced with a warm welcome from Melanie Siy-Pagkalinawan, the hotel’s General Manager, whose sincere remarks set an inviting tone. Guests were soon treated to an enchanting storytelling session led by Sharon Deanne Guerrero, Director of Sales & Marketing. Through her engaging narrative, Guerrero unveiled the inspirational journey behind Lex Bear’s creation, presenting the bear as a lively symbol of Luxent Hotel’s commitment to warmth, hospitality, and joyful connection for all guests.

Guests enthusiastically cheered as Lex Bear, the new official mascot of Luxent Hotel, made his grand entrance during a lively flash mob performance staged by the Luxent Hotel team. This energetic showcase marked Lex Bear’s official debut as the hotel’s new family-friendly ambassador. After the reveal, attendees—including media partners, content creators, and families—were invited to participate in interactive photo sessions with Lex Bear. A highlight of the afternoon was the “Pop & Paws Challenge,” a playful game designed to engage both children and adults, filling the venue with laughter and excitement.

Lex Bear with Hotel Staff Photo credits: Jamin Lim Photography

The afternoon event concluded with Marketing & Communications Manager Kaint Jhon Interior delivering a heartfelt closing message. He expressed deep gratitude to all the guests, media, partners, and sponsors, acknowledging their essential roles in making the launch a success.

The celebration extended into the evening as guests gathered at the Garden Café to enjoy Luxent Hotel’s signature buffet dinner. The relaxed atmosphere offered more opportunities for memorable photos, with Lex Bear mingling among attendees, personally greeting and posing for pictures, making the launch event a memorable and interactive experience for everyone involved.

ABOUT LEX BEAR

Lex Bear, the heartwarming and instantly recognizable mascot of Luxent Hotel, now stands as the new symbol of its enduring promise: “Where delightful stay feels like home.” With his soft, friendly features and comforting presence, Lex perfectly personifies the hotel’s values of warmth, comfort, and genuine human connection. He is more than just a figurehead—he reminds guests of the hotel’s dedication to making every stay unforgettable, wrapping each visitor in the feeling of home.

In addition to welcoming guests on-site, Lex extends his hospitality into the digital realm. As Ask Lex, Luxent Hotel’s innovative AI concierge on social media, he provides guests with expert guidance, personalized recommendations, and helpful answers. This digital extension ensures that guests receive attentive, friendly service and all the comforts of home, even before they arrive at the hotel.

ABOUT LUXENT HOTEL

In the lively center of Quezon City, Luxent Hotel sets itself apart as a top destination for travelers seeking both luxury and modern design. Its 255 spacious rooms and suites are carefully decorated with contemporary touches, soft bedding, and stunning views of the city. Guests can indulge in numerous dining options, including international buffets and elegant restaurants. The hotel’s refined venues are equipped for a variety of events, whether you’re hosting a business conference or celebrating a personal milestone, making it perfect for both relaxation and productivity.