Jorhat Surpasses Global Destinations in 2026, Surging Ahead of Berlin and Phuket

Travel patterns have changed remarkably, as the Indian city of Jorhat is predicted to be the most popular travel destination for Indians in 2026, overtaking world tourism centers such as Berlin, Phuket, and Langkawi. The recently published Skyscanner Travel Trends Report indicates Jorhat has seen searches jump by an astonishing 493%–which secures the first position on the trending travel list for next year.

Jorhat: A Rising Star on the Global Travel Map

Jorhat, nestled in the picturesque state of Assam, is famous for its sprawling tea gardens, rich cultural heritage, and serene landscapes. This unexpected rise in interest among Indian travelers reflects a broader trend of seeking offbeat destinations that offer authentic experiences. The city has gained significant attention, not just for its natural beauty, but also for its deep-rooted connection to India’s tea industry and the region’s unique traditions.

The 493% surge in searches for Jorhat outshines other top destinations, including international favorites like Berlin and Phuket. As travelers increasingly prioritize cultural immersion over crowded tourist attractions, Jorhat’s appeal lies in its peaceful atmosphere and the chance to experience life in rural Assam, making it the top contender for Indian tourists looking for something new and enriching in 2026.

Other Trending Destinations: A Shift Toward Authenticity and Novelty

While Jorhat leads the pack, it’s not the only destination seeing a remarkable surge in popularity. Several other lesser-known destinations have also made their mark on the radar of Indian travelers, reflecting a shift towards more culturally rich and unique experiences.

Jaffna, Sri Lanka has emerged as another surprising favorite, with a 325% rise in searches. Known for its mix of Hindu temples, colonial-era architecture, and pristine beaches, Jaffna is a destination for travelers looking to explore Sri Lanka’s northernmost region, which has remained relatively unexplored compared to the island’s more traditional hotspots like Colombo and Kandy.

Muscat, Oman saw a 211% increase in searches, signaling a growing interest in Middle Eastern destinations that blend traditional culture with modern luxury. The Sultanate of Oman offers travelers an authentic Arabian experience with its stunning deserts, ancient forts, and beautiful coastline, all combined with a welcoming atmosphere for tourists.

Other notable rising hotspots include Queenstown, New Zealand, which continues to captivate adventure-seekers and nature lovers alike, and Mueang Chiang Rai in Thailand, known for its tranquil ambiance and proximity to natural wonders like the Golden Triangle. Al-Ula, Saudi Arabia, with its ancient ruins and desert landscapes, has also become a sought-after destination as Saudi Arabia makes strides to open its doors to international tourists.

The Quest for Unique Travel Experiences

The surge in interest for destinations like Jorhat and Jaffna reveals an important shift in the preferences of Indian travelers. In recent years, there has been a growing desire for deeper cultural connections and unique, authentic experiences, rather than simply visiting touristy landmarks. Travelers are no longer drawn to destinations based solely on their popularity but are looking for places that offer something new and distinctive.

Skyscanner’s travel expert, Neel Ghose, explains that social media, particularly authentic video guides, has played a significant role in inspiring this wanderlust. Travelers are now making more intentional and thoughtful decisions about where to visit, gravitating towards places that provide a more immersive and culturally enriching experience. This trend has made Jorhat a surprising but fitting choice for those seeking an authentic Indian experience that reflects the country’s rich heritage and deep-rooted traditions.

Changing Trends: The Rise of ‘Destination Check-In’

One of the key trends highlighted in the Skyscanner Travel Trends Report is the growing phenomenon of ‘Destination Check-In.’ Indian travelers are increasingly choosing their destinations not based on popular landmarks, but because of the unique accommodations they offer. In fact, 82% of Indian travelers admit to this shift, reflecting the changing nature of travel preferences. Whether it’s staying in a luxury treehouse, a boutique hotel, or a heritage property, Indian tourists are placing a premium on the quality and uniqueness of where they stay.

This trend signifies a deeper transformation in travel behavior, where the accommodation itself becomes a destination worth visiting. As a result, destinations like Jorhat, with its heritage sites and distinctive local experiences, are gaining traction not just for their cultural offerings but also for the opportunity to stay in places that reflect the essence of the region.

Cost Considerations and the Search for Best Value

Cost continues to be a major consideration for Indian travelers when planning their trips. The Skyscanner survey reveals that 63% of Indians prioritize food costs, 60% focus on flight prices, and 56% look at accommodation costs when making their travel decisions. This price-consciousness is reshaping the way people choose their destinations.

Interestingly, the report also highlights several ‘best value destinations’ where airfares have seen the sharpest decline over the past year. Tirupati, a popular pilgrimage town in India, leads the list with an 18% drop in airfares, making it a more affordable option for travelers. Other destinations on this list include Langkawi, Malaysia (down 17%), and Berlin, Germany (down 16%).

These price drops indicate that while travelers are looking for authentic experiences, they also want to get the most value for their money. This balance between affordability and cultural richness is driving the appeal of emerging destinations like Jorhat, where the cost of travel remains reasonable compared to global destinations.

What Lies Ahead for Indian Travelers in 2026?

Anticipating 2026, I understand Indian travelers are certainly changing. There are signs that Indian travelers are beginning to prioritize individual-oriented tourism over the culturally shallow mass tourism. As interest in places like Jorhat increases, the travel sector, to some extent, will promote the less frequented destinations that are likely to provide a sense of genuineness and unique local character.

Travelers from India are becoming more discerning in their travel choices and looking for new, innovative ways to engage with their surroundings, rather than simply identifying new, unexplored destinations to check off their list. As social media and digitally accessible, especially user-generated, authentic travel content, including travel vlogs, become more popular travel inspirations, the Indian travel market needs to be closely monitored.

In 2026, I expect a new global travel trend that will prioritize cultural exploration, atypical housing, and off-the-beaten-path destinations. I see the increase in travel to Jorhat as a strong preliminary sign of the expansive cultural travel that will characterize the next phase of global tourism.

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