Japan Joins US, Peru and France in Setting New Benchmark at The TOURISE Awards 2025, Latest Update is Here

In a groundbreaking ceremony held under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, the first-ever TOURISE Awards have unveiled the destinations that are revolutionizing the way the world explores, experiences, and connects. The prestigious event, part of the inaugural TOURISE Summit, recognised destinations that are defining the future of global tourism and pushing the boundaries of exploration, culture, and entertainment.

Tokyo Triumphs as the Best Destination in the World – A Major Victory for Japan!

Tokyo, Japan, emerged as the undisputed winner of the night, taking home the coveted title of Best Overall Destination. This major victory solidifies Tokyo’s position as the beating heart of innovation, culture, and unforgettable travel experiences. But that’s not all! Tokyo also took home two other prestigious awards, Best Food & Culinary and Best Entertainment Destination. This triple win showcases Tokyo’s dominance in not just one, but three key areas of global tourism.

Tokyo’s transformation into a global capital has been nothing short of spectacular. The city has become a hub for travellers seeking diverse cultural experiences, exhilarating entertainment, and extraordinary cuisine. Tokyo’s ability to seamlessly blend traditional Japanese heritage with cutting-edge modernity makes it an unstoppable force in the world of tourism. Visitors from around the world now flock to Tokyo to immerse themselves in the richness of its culture, cuisine, and entertainment. No other destination has been able to rival Tokyo’s exceptional offering, and this victory is a testament to the city’s enduring appeal.

The Best of the Best – A Truly Unforgettable Night

The TOURISE Awards celebrate more than just popular tourist spots – they are a recognition of places that go above and beyond to craft transformative, immersive experiences for today’s traveller. The awards were not just a competition but a celebration of destinations that elevate global tourism to new heights.

Best Arts & Culture Destination was awarded to New York, USA, the urban metropolis known for its world-class museums, theatres, and vibrant street culture. New York has long been the centre of the global arts scene, where each corner tells a different cultural story. The city’s iconic landmarks, from Broadway to the Metropolitan Museum of Art, continue to inspire visitors from all over the world.

Best Adventure Destination was awarded to Ancash, Peru, the perfect escape for thrill-seekers and nature lovers. Set amidst the stunning Cordillera Blanca mountain range, Ancash offers a haven for those seeking an adrenaline rush. From its breathtaking turquoise lakes to the high-altitude trails leading up to towering summits, Ancash is an adventurer’s dream come true.

Tokyo’s Triple Triumph – A Game-Changer for Food, Fun, and Culture

When it comes to Food & Culinary, Tokyo is truly in a league of its own. Known for its diverse and world-renowned cuisine, the city is home to Michelin-starred restaurants, humble sushi counters, and innovative dining experiences that leave every food lover wanting more. Whether it’s sampling exquisite kaiseki meals or indulging in street food from one of the city’s bustling districts, Tokyo offers culinary experiences that are second to none.

Meanwhile, Tokyo has also cemented its status as the Best Entertainment Destination. From globally recognized theme parks like Tokyo Disneyland to cutting-edge interactive attractions and immersive music scenes, Tokyo has something for every traveller. The city’s entertainment scene continues to innovate, offering new and exciting experiences that captivate visitors of all ages. Whether it’s exploring the latest trends in gaming, enjoying live performances, or simply walking through its neon-lit streets, Tokyo is a city that never fails to deliver.

The Ceremony to Remember – Where Glamour Meets Innovation

The prestigious TOURISE Awards ceremony took place at Riyadh’s Ritz-Carlton, where the world’s most renowned tourism leaders and influencers gathered for an evening of celebration and glamour. The evening was curated by Saudi Arabia’s chef Nawal Alkhalawi, who crafted an unforgettable culinary journey for the attendees. Her menu beautifully showcased the diversity of Saudi Arabia’s regional cuisines, thoughtfully combined with global influences to create a feast that delighted and surprised even the most discerning palates.

The event’s grandeur was further enhanced by a stunning performance from international vocal sensation Loren Allred. Dressed in a dazzling gown by Saudi fashion designer Mashael Al Faris and adorned in exquisite jewellery by Saudi brand APOA (A Piece of Art), Loren captivated the audience with her powerful voice. The evening was a true reflection of global hospitality, cultural exchange, and innovation, embodying the very essence of the TOURISE vision.

A Jury of Global Icons – Experts Who Set the Standard

The TOURISE Awards were judged by an elite panel of global icons, representing the very best of the travel, fashion, food, and entertainment industries. The independent jury, composed of former leaders from Forbes Travel Guide, Michelin Guides, Tate Modern, Condé Nast, and the British Fashion Council, ensured that the winners truly represented the best of what the world has to offer in tourism.

Among the judges were Filip Boyen, former CEO of Forbes Travel Guide, Michael Ellis, former Global Director of Michelin Guides, and Caroline Rush, former CEO of the British Fashion Council, to name a few. These respected industry figures brought their vast expertise to the table, ensuring that the award process was both fair and rigorous. Their insights into global trends and tourism innovations helped shape the decisions, solidifying the TOURISE Awards as one of the most prestigious recognitions in the industry.

Celebrating Tourism’s Bright Future – A Glimpse into Tomorrow

The TOURISE Awards have not only recognised the best destinations of today but have also set the stage for the future of global tourism. As the tourism landscape continues to evolve, destinations around the world are embracing new opportunities for innovation, creativity, and sustainability. The winners of this year’s awards exemplify the values that are shaping the future of travel – authenticity, creativity, and meaningful cultural connections.

His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of TOURISE, emphasized the importance of these destinations in shaping the tourism industry’s future. “TOURISE is shaping the next 50 years of travel, and these destinations define what purposeful and transformative tourism can achieve. Each reflects what today’s traveller increasingly seeks; authenticity, creativity, and experiences that connect people to place and purpose.”

With a commitment to uncovering and celebrating destinations that inspire, TOURISE is dedicated to showcasing the world’s most extraordinary locations. As the journey continues, the TOURISE Awards will undoubtedly highlight new destinations that will spark curiosity, forge connections, and create lasting memories for travellers across the globe.

The Winners in Detail – A Look at the Top Destinations

• Best Arts & Culture Destination: New York, USA
  New York is the cultural capital of the world, offering a rich blend of arts, history, and creative expression. From Broadway’s legendary shows to the world-class galleries of the Museum of Modern Art, New York is a city where art comes alive on every corner.
• Best Adventure Destination: Ancash, Peru
  Ancient mountains, mystical lakes, and rugged trails await those seeking adventure in Ancash. This stunning region of Peru is a paradise for hikers, climbers, and nature lovers, offering unparalleled experiences in the heart of the Andes.
• Best Food & Culinary Destination: Tokyo, Japan
  A culinary haven, Tokyo is a city where food is more than just sustenance; it’s an art form. From sushi to ramen, Tokyo offers an endless variety of dining experiences, making it the ultimate destination for food lovers worldwide.
• Best Shopping Destination: Paris, France
  Paris is a shopper’s dream, where luxury brands, fashion boutiques, and vintage treasures come together in an atmosphere of elegance and refinement. Whether browsing designer stores on the Champs-Élysées or discovering unique items in hidden alleys, Paris offers an unforgettable shopping experience.
• Best Entertainment Destination: Tokyo, Japan
  Tokyo is at the cutting edge of entertainment, offering everything from high-tech theme parks to dynamic nightlife and immersive cultural events. No matter your interests, Tokyo offers an entertainment experience unlike any other.

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