Jamaica Joins Cuba, Bahamas, Grenada, Saint Luciaand Other Caribbean Destinations in Declining Tourist Percentage: What Travelers Need to Know

Tourism has always been a significant part of the Caribbean economy, and recent data indicates a concerning decline in visitors to several popular islands, including Jamaica, Cuba, the Bahamas, and Saint Lucia. Despite the Caribbean’s allure with its pristine beaches, rich cultures, and luxurious resorts, countries like Jamaica, Cuba, the Bahamas, and others have witnessed a drop in tourist arrivals in 2025. For tourists, understanding the reasons behind these declines and how it affects their travel plans is important.

Tourism in Jamaica: A 2.3% Dip

Jamaica, known for its vibrant culture, reggae music, and beautiful beaches, has seen a slight decline in tourism in the first half of 2025. From 1,478,168 visitors in 2024 to 1,512,750 in 2025, the island experienced a 2.3% decrease in arrivals. Despite the challenges, Jamaica remains one of the top destinations for travelers, especially for those seeking a mix of luxury, adventure, and cultural experiences.

Country Guide:

• Capital: Kingston
• Language: English
• Currency: Jamaican Dollar (JMD)
• Best Time to Visit: November to mid-December (before peak season)
• Top Attractions: Montego Bay, Negril, Ocho Rios, Bob Marley Museum, Dunn’s River Falls

Impact on Tourism:
The decline in visitors has affected not only leisure tourists but also business travel. Many businesses in the hospitality sector, including resorts and tour operators, are feeling the pinch. For tourists, this may mean more affordable options and less crowded attractions during the low season.

Travel Tip:
Consider traveling during the off-peak months when accommodation prices are lower and you can enjoy the island’s beauty without the usual crowds.

Cuba: A Notable 21.6% Decline

Cuba, once a major hotspot for tourism in the Caribbean, has experienced a significant drop in visitors. With a staggering 21.6% decline, from 1,259,972 in 2024 to 1,607,868 in 2025, Cuba’s tourism sector is facing considerable challenges. Economic factors, political climate, and the ongoing effects of the pandemic have led to fewer international visitors. However, Cuba still offers unique experiences for tourists, from its colonial architecture to its vibrant music scene.

Country Guide:

• Capital: Havana
• Language: Spanish
• Currency: Cuban Peso (CUP), Convertible Peso (CUC)
• Best Time to Visit: December to May (dry season)
• Top Attractions: Havana Old Town, Varadero Beach, Vinales Valley, Malecón

Impact on Business and Leisure Travelers:
Cuba’s decline in tourism has a noticeable impact on business events and leisure tourism, with fewer conferences and incentives being held. For tourists, however, this could present opportunities to explore Cuba at lower prices, though services may be limited due to the decrease in demand.

Travel Tip:
Always check the availability of services, as the decrease in tourism may impact local businesses and availability of tours or accommodations.

The Bahamas: Slower Growth Amidst Competition

The Bahamas is a favorite among Caribbean travelers, yet the country has faced a slight decrease in visitor numbers. In 2025, The Bahamas saw a 2.9% decline in tourism, with 1,280,606 visitors, compared to 1,243,240 in 2024. This decline is primarily attributed to increased competition from other Caribbean destinations, as well as global economic factors affecting travel budgets.

Country Guide:

• Capital: Nassau
• Language: English
• Currency: Bahamian Dollar (BSD)
• Best Time to Visit: December to April (dry season)
• Top Attractions: Nassau, Atlantis Paradise Island, Exuma Cays, Cable Beach

Impact on Business and Leisure Tourism:
Business events and high-end tourism have seen a minor dip. For tourists, there may be more opportunities to access affordable luxury resorts and enjoy quieter beaches, making it a more relaxed experience.

Travel Tip:
Plan ahead for your activities, as some popular attractions may have reduced hours or availability due to fewer visitors.

Saint Lucia: A 3.9% Decrease in Tourism

Saint Lucia, known for its stunning landscapes, including the iconic Pitons, has experienced a decline in tourist numbers. The island saw a decrease of 3.9% from 263,394 in 2024 to 274,094 in 2025. Despite its breathtaking views and luxury resorts, the island faces challenges in attracting tourists compared to its regional competitors.

Country Guide:

• Capital: Castries
• Language: English
• Currency: Eastern Caribbean Dollar (XCD)
• Best Time to Visit: December to April (dry season)
• Top Attractions: The Pitons, Sulphur Springs, Marigot Bay, Anse Chastanet

Impact on Tourism:
Saint Lucia’s eco-tourism and adventure tourism segments continue to attract visitors despite the overall decline. For business travelers, the island remains a quiet yet effective location for retreats and conferences.

Travel Tip:
If you’re visiting for eco-tourism, consider hiring a local guide to explore the island’s natural wonders and get an insider’s view of the island’s wildlife and conservation efforts.

Grenada: A 9.3% Drop in Tourism

Grenada, also known as the “Spice Isle” for its vast production of nutmeg and other spices, saw a significant drop of 9.3% in tourism in 2025. From 108,639 visitors in 2024 to 119,749 in 2025, the island continues to face hurdles in attracting tourists in a competitive Caribbean market. Grenada’s beaches, hiking trails, and spice plantations still attract nature enthusiasts, but the overall decline is a concern.

Country Guide:

• Capital: St. George’s
• Language: English
• Currency: East Caribbean Dollar (XCD)
• Best Time to Visit: December to April (dry season)
• Top Attractions: Grand Anse Beach, St. George’s, La Sagesse Nature Center, Underwater Sculpture Park

Impact on Business and Leisure Travelers:
While Grenada’s decline in numbers has affected business travel and leisure tourism, the island’s less crowded environment could be a positive for visitors seeking a peaceful retreat.

Travel Tip:
Grenada’s off-the-beaten-path experience offers a serene vacation. Try exploring the island’s spice plantations or enjoy a boat tour along the coast for a more relaxed trip.

Conclusion: What This Means for Tourists

The declines in tourism across these Caribbean destinations are primarily driven by global travel trends, competition between destinations, and economic factors. However, for tourists, this can mean fewer crowds, potentially lower prices, and more opportunities for local engagement in destinations like Cuba, Jamaica, and Grenada. Travelers should consider planning ahead and adjusting their expectations, especially in terms of availability and services.

For business travelers, it may be a good time to explore quieter, more affordable destinations for conferences and retreats. By understanding these trends and exploring the less crowded options, tourists can make the most of their Caribbean experience.

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