ITB Berlin 2026 opens applications for exclusive Buyers Circle network

ITB Berlin has officially opened applications for its prestigious Buyers Circle 2026, offering top global tourism buyers a gateway to exclusive networking opportunities, business privileges, and strategic insights. The event will take place from 3 to 5 March 2026, marking the 60th anniversary of ITB Berlin.

Every year, ITB Berlin selects 1,300 senior-level buyers from across the travel, MICE, business travel, and technology sectors to join this invitation-only network. The ITB Buyers Circle is designed to foster collaboration, accelerate deals, and provide access to global industry innovations, strengthening ITB’s position as the central meeting point for international tourism decision-makers.

Under the slogan “Exclusivity for your business”, the 2026 Buyers Circle highlights ITB Berlin’s commitment to quality, diversity, and strategic partnerships across continents.

“The ITB Buyers Circle stands for quality, trust and international diversity,” said Gianna Nemitz, Senior Product Manager at ITB Berlin, who oversees the initiative. “Even beyond the Buyers Circle, ITB attracts leading decision-makers who use the trade show as the main platform for purchasing decisions and business discussions. It underscores ITB Berlin’s role as the main platform for international dialogue, innovation and doing business.”

A global network of tourism leaders

The ITB Buyers Circle represents an extraordinary mix of international buyers, with approximately 35% from Germany and 65% from abroad, spanning over 20 countries, including the UK, Netherlands, Spain, France, Italy, Switzerland, China, Sweden, and the USA. Members are selected based on strict criteria to ensure diversity across market segments and alignment with the exhibitor base, resulting in a global community that drives tourism trends, cooperation, and investment.

Exclusive access and privileges

Members of the ITB Buyers Circle enjoy premium access to the Buyers Circle Lounge at the Palais am Funkturm, an exclusive area designed for productive meetings, networking, and relaxation. Amenities include modern workspaces, high-speed Wi-Fi, refreshments, and early entry to the exhibition grounds. A fast-lane entrance ensures seamless access to both ITB Berlin and the ITB Berlin Convention.

Also read → Angola announced as official host country of ITB Berlin 2026

In 2026, China will once again serve as the official sponsor of the ITB Buyers Circle, continuing its strong engagement with global tourism trade relations.

Insights, innovation, and strategic dialogue

The ITB Berlin Convention 2026, themed “Leading tourism into balance,” will feature forward-looking discussions, keynote sessions, and think tank debates addressing the future of global tourism.

Buyers Circle members will receive exclusive access to in-depth reports, studies, white papers, and market analyses—resources designed to guide strategic decision-making and reveal emerging industry opportunities.

As ITB Berlin celebrates six decades of connecting the global travel community, the Buyers Circle 2026 reinforces its mission: to unite the world’s most influential tourism professionals under one roof, driving meaningful business growth, innovation, and collaboration for the decade ahead.

Applications for the ITB Buyers Circle 2026 are now open on the official ITB Berlin website.

The article ITB Berlin 2026 opens applications for exclusive Buyers Circle network first appeared in TravelDailyNews International.

The post ITB Berlin 2026 opens applications for exclusive Buyers Circle network appeared first on Travel Daily News