Is Japan’s Ski Industry Ready This Year? Tourism, Sustainability, and New Resort Offerings

Japan’s ski resort industry is facing a significant decline, with the number of operational ski resorts in 2025 hitting a record low, falling 40% from the peak seen in 1999. According to the Japan Funicular Transport Association, the country now has 417 ski resorts, down from 698 in 1999. This drop, attributed to factors such as climate change and shifting domestic tourism trends, marks a challenging period for Japan’s once-thriving ski industry, despite growing interest from overseas tourists.

The reduction in the number of ski resorts can be traced to a combination of environmental challenges and economic pressures. Climate change has caused a reduction in snowfall, directly impacting resort operations, while aging infrastructure and a decline in domestic tourism have further strained the industry. Even with increasing numbers of international visitors, ski resorts have been struggling to maintain their numbers and quality of service, leading to a period of gradual decline that has only accelerated in recent years.

The Decline in Japan’s Ski Resort Numbers

The number of ski resorts in Japan has been steadily decreasing since its peak in 1999. From a high of 698 resorts, the number fell below 600 in 2006 and dipped under 500 in 2014. In 2025, the number dropped even further, with only 417 resorts operating. This decline is primarily attributed to the effects of climate change, which has led to inconsistent snowfall and shorter ski seasons, making it increasingly difficult for resorts to stay operational.

The Japan Funicular Transport Association, which tracks ski resort statistics, notes that many resorts are dealing with aging infrastructure and limited investment in updating facilities. Despite efforts to introduce perks such as discounts, modern amenities, and enhanced customer service to attract more visitors, the industry continues to struggle with reduced domestic demand. Skiing, once a popular winter pastime in Japan, has seen a steady decline in participation from local residents, further compounding the challenges for ski resort operators.

The Impact of Climate Change on Japan’s Ski Industry

Climate change has played a significant role in the reduced snowfall that Japan’s ski resorts rely on. Warmer winters and erratic snow patterns have made it more difficult for resorts to guarantee reliable snow conditions, leading to shorter ski seasons and less consistency for travelers. In areas where ski resorts once enjoyed a thick blanket of snow throughout the winter, resorts are now facing challenges with the quality and longevity of snow coverage.

These changes have prompted many ski resorts to focus on artificial snow production and other adaptive measures to ensure their slopes remain usable. However, these measures come with a high cost and can only partially offset the challenges posed by changing weather patterns. With fewer resorts able to provide reliable snow conditions, many potential visitors are choosing to travel to other destinations with more predictable snowfall, such as those in North America or Europe.

The Rise of International Tourism

Despite the challenges faced by domestic tourism, international demand for Japan’s ski resorts has seen some growth in recent years. Visitors from countries such as Australia, China, and the United States have become increasingly drawn to Japan’s ski destinations, attracted by the country’s unique combination of world-class skiing, cultural experiences, and beautiful landscapes. Resorts in areas like Hokkaido and Nagano are particularly popular among international tourists, who appreciate not only the quality of the slopes but also the après-ski experiences, including traditional Japanese hot springs (onsen) and cultural excursions.

Japan’s government and tourism authorities have also worked to promote the country as a ski destination for international tourists, organizing campaigns to highlight the unique aspects of Japanese skiing, such as the renowned powder snow of Hokkaido. However, despite growing international interest, the challenges facing the domestic ski industry are difficult to overcome, especially with fewer resorts operating and the issue of climate change continuing to affect snow quality.

The Future of Japan’s Ski Industry

The future of Japan’s ski resort industry depends on a variety of factors, including how the industry adapts to climate change and the growing importance of international tourism. Resort operators are increasingly focusing on improving the overall experience for visitors, including enhancing the infrastructure, offering new activities, and diversifying their services to attract a wider range of tourists. This includes initiatives such as creating snowboarding parks, offering non-skiing winter activities like snowshoeing and hiking, and integrating local culture into the resort experience.

Ski resorts are also making efforts to appeal to younger generations by promoting snow sports beyond traditional skiing. Initiatives to attract millennials and Gen Z travelers, who are more likely to seek unique experiences and prioritize sustainability, could be key in revitalizing the industry. The focus on diversifying resort offerings beyond skiing—such as wellness retreats, adventure sports, and culinary experiences—could help boost tourism during both the winter and summer seasons.

Sustainability Efforts in Ski Resort Operations

Sustainability is becoming an increasingly important factor in the tourism industry, and Japan’s ski resorts are no exception. With climate change affecting snow conditions, resorts are focusing more on environmentally sustainable practices. Many resorts are investing in energy-efficient snowmaking equipment, reducing waste, and adopting eco-friendly technologies to minimize their environmental impact.

Additionally, there is an effort to promote responsible tourism, encouraging visitors to respect the natural environment and local communities. This includes initiatives to preserve the natural landscapes around ski resorts and reduce carbon footprints, helping to ensure that Japan’s ski resorts remain viable long-term.

Conclusion: A Challenging but Hopeful Future

While Japan’s ski resort industry faces a number of challenges, including climate change and declining domestic tourism, the growing interest from international visitors offers hope for a resurgence in the coming years. By adapting to new trends, diversifying offerings, and focusing on sustainability, Japan’s ski resorts can continue to attract travelers seeking both adventure and cultural experiences in one of the world’s most unique winter destinations.

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