Intrepid’s Acquisition of Wild Bush Luxury Expands Premium Experiences : New Horizons for Australian Travel

In a landmark move set to reshape the landscape of Australian tourism, Intrepid Travel has acquired Wild Bush Luxury, a portfolio renowned for offering premium, nature-based experiences across the country’s most stunning and remote destinations. This acquisition, which includes iconic Australian locations like the Arkaba Walk and Homestead in South Australia’s Flinders Ranges, the Maria Island Walk in Tasmania, and Bamurru Plains in the Northern Territory, represents a bold expansion of Intrepid’s offering in the Australian luxury travel market. As part of this deal, Intrepid will now offer immersive guided walks and unique eco-lodging experiences designed to captivate travelers seeking a closer connection with Australia’s natural wonders.

Intrepid Travel’s Expansion: Enhancing Australia’s Premium Nature Tourism Experience

With the acquisition, Intrepid Travel continues its ambitious strategy to diversify its offerings in premium, nature-based tourism. The Wild Bush Luxury brand will officially join Intrepid’s portfolio by February 2026, marking a significant step in the company’s ongoing commitment to sustainability and eco-conscious travel. This expansion aligns with Intrepid Travel’s overarching goal to become a leading operator of low-impact, nature-based travel experiences in Australia.

A Strategic Move to Lead Nature-Based, Low-Impact Tourism in Australia

As travelers increasingly look for ways to connect with nature while minimizing their environmental impact, Intrepid’s latest acquisition underscores the brand’s ability to meet this growing demand. Brett Mitchell, Managing Director for Intrepid Travel in Australia and New Zealand, stated that the acquisition marks a key milestone in the company’s ambition to lead the way in low-impact tourism. He noted that more and more travelers are now seeking meaningful, immersive travel experiences that allow them to engage with the land, wildlife, and culture in a sustainable manner.

Mitchell also emphasized that the addition of Wild Bush Luxury aligns perfectly with Intrepid’s Climate Action Plan and decarbonization goals, as these luxury properties focus on low-impact practices that are vital to the future of Australian tourism. “By expanding our portfolio with iconic guided walks and premium lodges, we’re not just offering high-end accommodation – we’re helping travelers engage with the country’s most extraordinary landscapes in a way that supports our long-term commitment to environmental sustainability,” said Mitchell.

The Wild Bush Luxury Portfolio: A Premium Australian Experience Like No Other

The Wild Bush Luxury portfolio includes some of Australia’s most exclusive and prestigious nature-based experiences. Arkaba Walk in South Australia is known for its stunning Flinders Ranges landscapes and offers guests an immersive walking experience, while Maria Island Walk in Tasmania provides an unforgettable exploration of Tasmania’s diverse wildlife and rich heritage. Bamurru Plains, located in the Northern Territory, offers an unparalleled opportunity for travelers to experience Australia’s wilderness in its most raw and pristine form. This collection of experiences promises to redefine luxury travel in the Australian outback.

Partnerships and Seamless Transitions for Future Growth

Experience Co CEO John O’Sullivan expressed pride in the legacy Wild Bush Luxury had established and stated that the company’s global reputation for sustainable tourism made Intrepid Travel the ideal partner to carry the brand forward. He added that the sale of Wild Bush Luxury would enable Experience Co. to focus on other ventures while allowing Wild Bush Luxury to expand its offering through Intrepid’s global network. O’Sullivan believes the transition will be seamless, benefiting the brand, trade partners, and customers alike.

“We are confident that Intrepid Travel’s expertise in sustainable tourism will enable Wild Bush Luxury to thrive in its next chapter,” said O’Sullivan, highlighting that Intrepid’s commitment to nature-based travel aligns perfectly with the ethos Wild Bush Luxury has built over the years.

A Boost to Australia’s Tourism Future

This acquisition is a major boost for Australia’s tourism industry, particularly as the country continues to recover and grow after the disruptions caused by the pandemic. With more travelers seeking sustainable, premium experiences in untouched locations, Intrepid Travel is positioning itself to meet this demand with offerings that blend luxury with conservation. These new additions will help further position Australia as a leading destination for eco-conscious travelers.

As Australia’s tourism sector rebounds, this acquisition demonstrates Intrepid Travel’s long-term commitment to building a portfolio that caters to the changing desires of modern travelers, while also being a responsible steward of the country’s most cherished landscapes. By offering premium, low-impact experiences, Intrepid is tapping into the growing trend of sustainable tourism, one that travelers are increasingly looking to support.

A Seamless Transition to a Greener Future for Australian Tourism

With Wild Bush Luxury joining Intrepid Travel, the future of Australia’s premium, eco-friendly tourism looks bright. This acquisition highlights the growing trend of eco-conscious travel and demonstrates Intrepid’s leadership in offering nature-based experiences that contribute to Australia’s sustainable tourism goals. As Intrepid solidifies its place as one of Australia’s largest walking operators, the company is well on its way to becoming the go-to destination for those seeking luxury, nature-inspired travel experiences.

In conclusion, the acquisition of Wild Bush Luxury represents not only a strategic move by Intrepid Travel but also a significant step forward for Australia’s tourism sector as a whole. With an increasing number of travelers eager to explore the Australian outback in a responsible and meaningful way, Intrepid Travel is perfectly positioned to meet this growing demand and lead the way in sustainable luxury tourism.

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