India’s Madhya Pradesh Showcases its Strategic Tourism Appeal at FITUR Madrid 2026 with Focus on Sustainability Local Experiences and Film Industry Opportunities

Madhya Pradesh has strategically positioned itself as a vibrant and sustainable tourism destination at FITUR Madrid 2026. By highlighting its rich cultural heritage, diverse local experiences, and growing film industry opportunities, the state aims to attract global travelers seeking authentic and eco-friendly travel experiences. This participation not only reinforces Madhya Pradesh’s commitment to responsible tourism but also underscores its potential as a key player in the global tourism market.

The Madhya Pradesh Tourism Board (MPTB) wrapped up its participation at FITUR Madrid 2026, one of the globe’s leading travel trade fairs, with a strong showing in trade engagement, numerous B2B meetings, targeted media outreach, and a spotlight on film tourism. This strategic presence solidified the state’s growing prominence in the Spanish and broader European outbound travel market.

The Madhya Pradesh Pavilion was promoted as “Madhya Pradesh – a multi-faceted destination offering a rich tapestry of cultural experiences,” highlighting the state’s fusion of heritage, wildlife, spirituality, sustainability, and authentic local adventures. It also emphasized the state’s diverse and film-friendly landscapes, making it an appealing destination for international film productions.

The pavilion, under the theme “The Heart of Incredible India,” was officially inaugurated by Mr. Cherakung Zeliang, Counsellor (Consular, PIC) & Head of Chancery, and Ms. Shubhra Kumari, Second Secretary (Economic & Commercial), Embassy of India, Madrid. Other key figures present included Dr. Abhay Arvind Bedekar, Additional Managing Director of MPTB, Mr. Ram Tiwari, Deputy Director of the Film Division, and Dr. Neelam Rawat, Head of Social Media & Digital Marketing at MPTB, along with a delegation of Madhya Pradesh’s top tourism professionals representing hospitality, heritage, wildlife, and creative tourism sectors.

Throughout the event, MPTB engaged in numerous pre-scheduled and impromptu B2B meetings with leading Spanish tour operators, destination management companies, wildlife experts, film producers, and media outlets. Conversations focused on tailoring new tourism products, customizing itineraries, creating market-ready collaborations, and exploring film production opportunities. Madhya Pradesh was presented as a prime destination for travelers and a growing hub for international film projects.

Discussions during the event highlighted key attractions like the state’s UNESCO World Heritage Sites, including Khajuraho, Sanchi, and Bhimbetka, and its world-famous tiger reserves such as Bandhavgarh, Kanha, and Pench. Madhya Pradesh’s portfolio also extends to spiritual, wellness, and slow-travel experiences, drawing significant attention. The state’s film tourism appeal was underlined by its supportive policies, one-stop facilitation services, and incentives for film shoots, with locations such as Orchha, Mandu, Gwalior, Maheshwar, Bhedaghat, and Pachmarhi garnering interest for their unique backdrops.

Sustainability and responsible tourism were also key themes. MPTB’s efforts to foster community-driven tourism, promote wildlife conservation, preserve heritage, and encourage eco-friendly travel and filming practices resonated strongly with Spanish buyers and media professionals who are keen on engaging with ethical tourism destinations.

The Madhya Pradesh delegation participated in multiple interviews with Spanish and international travel and lifestyle publications, which enhanced the state’s visibility across both digital and print media. These interactions focused on tourism offerings, sustainability initiatives, and the state’s commitment to fostering investment in tourism and film production, helping to amplify Madhya Pradesh’s profile in the European market.

The trade and film tourism discussions led to concrete outcomes, with interest in developing fixed-departure programs, wildlife circuits, cultural itineraries, and film scouting visits. Familiarization trips for tour operators and media were also proposed, along with plans to integrate Madhya Pradesh into broader India-focused travel and film circuits targeting the European market.

At FITUR Madrid 2026, Madhya Pradesh is showcasing its strategic tourism appeal with a focus on sustainability, local experiences, and film industry opportunities. The state is positioning itself as a top destination for travelers seeking cultural richness and eco-friendly travel options. Through this platform, Madhya Pradesh aims to attract global attention and highlight its potential in the evolving tourism landscape.

Through a mix of trade, media, and film tourism initiatives, MPTB’s participation at FITUR Madrid 2026 has set the stage for ongoing collaborations, content creation, product development, and growth in tourist arrivals and creative projects from Spain and other European countries. This reinforces Madhya Pradesh’s position as an attractive, forward-thinking destination on the global tourism and film industry map.

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