GSTC Leads Critical Discussions on Sustainability at ‘Forum on Sustainability & Social Responsibility in Tourism’ in Mexico, Addressing Latin America’s Future!

The Global Sustainable Tourism Council (GSTC) participated in the ‘Forum on Sustainability & Social Responsibility in Tourism’ held on November 25-26, 2025, in Ciudad Juárez, Chihuahua. This pivotal event brought together a diverse range of public authorities, tourism businesses, destinations, and international experts to explore and address key challenges and opportunities related to the future of sustainable and responsible tourism development in Latin America.

The forum emphasized several critical areas, with a strong focus on social impact, conservation, and collaborative governance in the tourism industry. Experts discussed cross-border conservation initiatives, such as the Oso–Jaguar Bicultural Corridor, while also focusing on human-centered approaches to tourism regeneration. The Samalayuca Dune Fields, an iconic natural site, served as an example of the type of protected landscapes and ecotourism opportunities the region is promoting.

What is the Forum About and Why Was GSTC Involved?

The Forum on Sustainability & Social Responsibility in Tourism aimed to provide a platform for collaboration and knowledge exchange on how tourism can become a force for good in Latin America. Key discussions centered around improving the sustainability practices of tourism businesses and destinations while also exploring the social benefits of tourism in marginalized communities.

The GSTC, a leading organization for sustainable tourism standards, played a crucial role in the event, contributing both insights and practical solutions for enhancing the region’s tourism sustainability efforts. With Latin America rapidly gaining traction as a travel destination, particularly among eco-conscious travelers, the forum focused on guiding tourism businesses and destinations to integrate sustainability at every level.

What Was the Key Focus of GSTC’s Contribution?

At the forum, Jorge Moller, GSTC Program Director for Latin America & the Caribbean, delivered two key contributions during the event. In the morning, he gave a keynote presentation titled “Human Encounters to Regenerate People,” where he addressed the significant role of human relationships in sustainability processes. He emphasized that tourism can serve as a tool for social regeneration when people are placed at the center of both decision-making and action. Moller explained that genuine human encounters in tourism foster trust and can lead to positive, long-lasting changes in communities and the environment.

Later in the afternoon, Moller led a workshop focused on the practical application of the GSTC Standards, specifically designed to help destinations and tourism businesses in Latin America better understand and implement sustainability strategies. The workshop explored how the GSTC Standards can be used as a common framework for sustainability in tourism and how it helps to ensure that tourism development benefits the local economy while preserving natural and cultural heritage.

What Were the Key Topics Covered at the Forum?

The Forum on Sustainability & Social Responsibility in Tourism explored a range of important themes that directly impact the future of tourism in Latin America. Among the most notable topics were:

1. Human-Centered Approaches to Regeneration
   Experts emphasized how tourism should focus on improving local communities’ well-being, not just on attracting visitors. A central idea was the importance of people-first strategies that prioritize community health, education, and economic opportunities.
2. Cross-Border Conservation Initiatives
   A key focus was placed on collaborative conservation efforts, particularly the Oso–Jaguar Bicultural Corridor, which aims to protect biodiversity while promoting sustainable tourism practices in both Mexico and Central America.
3. The Role of the Private Sector in Sustainability
   Discussions also revolved around the private sector’s role in advancing sustainability. With tourism being one of the most dynamic sectors in Latin America, experts stressed the need for private businesses to align with sustainable development goals (SDGs) and embrace ethical practices that reduce environmental impact.
4. Collaborative Governance
   It was highlighted that collaborative governance—a shared responsibility between governments, businesses, and local communities—is essential for achieving sustainability in tourism. Governments, businesses, and NGOs need to work together to develop policies and initiatives that benefit both tourism and the environment.
5. Social Impact and Conservation
   The forum discussed the growing importance of social impact in tourism, where environmental conservation goes hand in hand with improving the quality of life for local communities. The Samalayuca Dune Fields were cited as an example of how natural conservation can coexist with community-based tourism.

Why Is This Forum Important for Latin American Tourism?

Latin America has become a key region for sustainable tourism development. The Forum on Sustainability & Social Responsibility in Tourism served as a catalyst for advancing both environmental conservation and economic growth through tourism. With increasing international attention on eco-tourism, cultural tourism, and responsible travel, it is crucial for destinations in Latin America to implement best practices and standards that ensure long-term viability.

The GSTC’s involvement in the forum underscores the need for global cooperation to push the boundaries of sustainable tourism and engage stakeholders at all levels. By addressing social impact and conservation, the forum provided a timely platform for destinations in Latin America to explore sustainable development that benefits both people and the planet.

What Are the Next Steps for Sustainability in Latin American Tourism?

Following the forum, Latin American tourism destinations are expected to implement sustainability measures based on the discussions held at the event. Governments, tourism businesses, and local communities will need to prioritize sustainable practices in all aspects of their tourism infrastructure—from eco-friendly accommodations to responsible tour operations. Additionally, the forum’s focus on cross-border conservation initiatives and social regeneration will help guide the region’s tourism sector toward a more inclusive, sustainable future.

Conclusion: A Turning Point for Responsible Tourism in Latin America

The ‘Forum on Sustainability & Social Responsibility in Tourism’ in Chihuahua, Mexico marked a significant moment for the future of tourism in Latin America. With the GSTC at the forefront of discussions, the forum highlighted critical issues such as human-centered regeneration, cross-border conservation, and collaborative governance—all aimed at making tourism a more sustainable and responsible sector. As Latin America looks to the future, this forum has set the stage for a more sustainable and inclusive tourism industry that benefits both its people and its environment.

The post GSTC Leads Critical Discussions on Sustainability at ‘Forum on Sustainability & Social Responsibility in Tourism’ in Mexico, Addressing Latin America’s Future! appeared first on Travel and Tour World