Georgian Jet-Setters Flock to Türkiye and Russia as Outbound Tourism Soars by More Than Three Percent in 2025’s Third Quarter – Things to Know About the Change in Trend

In the third quarter of 2025, outbound travel from Georgia experienced a noteworthy 3.4% increase, highlighting the growing interest among Georgians in international tourism. According to the latest National Statistics Service data, a total of 784,700 outbound trips were recorded during this period. This uptick comes as no surprise, as Georgian residents are increasingly venturing abroad, with a significant proportion heading to top destinations such as Türkiye and Russia. Interestingly, despite this increase in travel, spending on these outbound visits also saw a rise, underscoring the growing economic impact of tourism in Georgia. With geographical proximity and cultural ties playing a key role, the most common purpose for these trips remains visiting friends and family. Let’s delve deeper into the numbers and the factors driving Georgian travel trends.

Georgian Outbound Travel in 3Q 2025: A Closer Look

In the third quarter of 2025, Georgia recorded a 3.4% rise in outbound travel compared to the same period in 2024. This equates to 784,700 trips, reflecting an upward trajectory in international travel. Despite slight fluctuations in the numbers, the overall growth paints a promising picture for the country’s tourism sector. Residents aged between 31 and 50 formed the largest demographic, making up 41.4% of the total outbound travellers. Their decisions to travel were influenced by various factors, including professional commitments and personal leisure.

Gender and Age Demographics: Who’s Traveling the Most?

Looking closer at the age demographics, Georgian residents between 31 and 50 led outbound travel. This age group accounted for more than 40% of all international trips in Q3 2025. With 599,700 outbound journeys in total, it was slightly lower than the previous year, but still indicative of a robust travel market. Interestingly, women represented nearly 47.6% of outbound tourist visits, illustrating a shift towards more gender-balanced international travel patterns.

In terms of tourist visits, there were 412,600 visits by Georgian residents. This figure shows a 2.6% increase in comparison with Q3 2024. As per the statistics, Georgia’s outbound tourism sector is not only thriving but also diversifying, with tourists exploring different cultures and countries.

The Role of Repeat Visits and Top Destinations

One of the most notable trends in Georgian outbound travel is the high number of repeat visits. In fact, 97.8% of trips in Q3 2025 were repeat visits, underscoring the importance of familiar destinations like Türkiye and Russia. These countries have historically been top destinations for Georgian travellers due to their cultural connections, ease of travel, and affordability.

Türkiye emerged as the leading travel destination, with over 213,600 visits. Close behind was Russia, which received 113,700 visits. The continued preference for these neighbouring countries reflects the longstanding relationships and the ease of travel between Georgia and these nations.

Travel Spending: The Growing Economic Impact

In addition to the rise in the number of outbound trips, spending on outbound travel also saw a significant boost. Georgian residents spent a total of 699.9 million lari (approximately $259 million) on travel during the third quarter of 2025, representing a 3.6% increase from the same period last year. The average cost per visit also rose by 4.1%, reaching 1,167.2 lari (around $431.57). This indicates that, while more Georgians are travelling abroad, they are also spending more on these trips, contributing to the tourism economy of both Georgia and the countries they visit.

Travel Trends: What Should Georgian Travelers Expect?

With outbound travel steadily on the rise, Georgian tourists are increasingly exploring international destinations with more varied and flexible options. Given the data from 3Q 2025, tourists should prepare for a more diverse travel experience. The growing trend of longer stays, with the average stay now reaching 7.9 nights, suggests that Georgian travellers are taking more time to explore their destinations. Although slightly shorter than last year’s 7.86 nights, this duration is still reflective of a trend towards deeper cultural engagement with countries like Türkiye and Russia.

Top Travel Tips for Georgian Tourists

1. Research your destinations thoroughly: Whether you’re heading to Türkiye or Russia, make sure to keep updated on the latest travel advisories and entry requirements. Travel conditions may vary, so it’s crucial to plan accordingly.
2. Budget your trip wisely: With travel spending on the rise, tourists should focus on making the most of their budget. Consider staying in mid-range accommodations or booking flight deals in advance to get the best value for your money.
3. Embrace the cultural experiences: When visiting popular destinations like Türkiye, don’t miss out on cultural landmarks and experiences, such as exploring the ancient ruins or tasting local delicacies.
4. Look for special offers: As demand grows, many travel agencies offer discounts or packages for repeat visitors, especially to neighbouring countries. Be sure to take advantage of any deals that might offer cost savings.

What’s Next for Georgian Tourism?

As outbound travel continues to grow, Georgia’s tourism market is poised for further expansion. The rise in spending and the increasing interest in travel to countries like Türkiye and Russia indicate a booming travel economy. The demographic patterns, with a strong focus on the 31-50 age group and a balanced gender split, point towards a well-rounded market, further solidifying Georgia’s position as a growing player in regional tourism. With these trends, it’s clear that Georgian residents will continue to explore international destinations, shaping the future of outbound travel for years to come.

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