Fliggy’s Strategic Shift: From OTAs To Omni-Intelligent Travel Agents With AI, All You Need To Know

Fliggy, which is an online travel booking service of Alibaba Group, is introducing a whole new era in the travel industry, thanks to its revolutionary AI-powered approach. Fliggy, the foremost travel platform in China, has already initiated the transformation from regular OTAs to ‘omni-intelligent travel agents’ who will be using various AI agents in harmony to deliver custom-made and uninterrupted travel offerings.

Fliggy has launched several innovative AI-powered products this year, both for consumers and businesses, marking a major leap in how AI can enhance travel. Through its multi-agent approach, the platform is setting new standards in the travel sector, merging AI’s strengths to deliver a range of services from itinerary planning to corporate travel management.

A Vision for Omni-Intelligent Travel

Fliggy’s journey into the realm of omni-intelligent travel agents began earlier in 2025 with the introduction of its AI travel assistant, AskMe. This tool integrates multiple AI agents that function like a team of professional travel consultants, assisting users with personalised trip planning, itinerary suggestions, and real-time changes. Unlike traditional travel platforms that rely on single AI applications, Fliggy’s AskMe offers a diverse range of specialisations, such as flight booking, hotel suggestions, and budget management, all working together seamlessly.

These agents work together to deliver tailored travel experiences, eliminating the traditional trade-off between scale, cost, and personalisation. This innovation challenges the ‘impossible triangle’ that has long limited the balance of affordable travel at scale while maintaining high levels of personalisation.

In addition to AskMe, Fliggy has further expanded its AI offerings with tools such as heat-based maps to highlight popular tourist spots and photo-based audio guides, enhancing the traveller experience through immersive and interactive features. These smart solutions cater to both personal and business travel needs, with a growing focus on real-time support and dynamic itinerary adjustments.

Fliggy’s Focus on Business Travel and Corporate Solutions

Fliggy is also transforming business travel with its subsidiary, AliBtrip. This division has introduced AI-powered solutions to streamline corporate travel management. The system uses two distinct agents: one for personalised employee travel planning and another for corporate management, helping companies ensure compliance, control costs, and manage travel more efficiently.

AliBtrip’s AI system enables employees to book flights, hotels, and transport while adhering to company policies, providing a hassle-free experience. For businesses, this system delivers back-end tools that monitor expenses, simplify approval processes, and offer insights to improve travel strategies.

Collaborations with European Partners to Serve Chinese Tourists

Fliggy is also focusing on enhancing the experience of Chinese outbound tourists through strategic partnerships with European destinations. By integrating its AI-powered solutions, Fliggy helps international partners provide tailored services, including AI-generated Chinese language tour interpretation. These tools offer accurate translations for tourist attractions, providing visitors with information about landmarks and exhibitions in their native language. As Chinese travellers become a key demographic in outbound tourism, these enhancements enable European partners to engage with this market in innovative ways.

Fliggy’s efforts to incorporate AI-driven solutions into international travel products underscore its broader ambition to lead the global shift in travel technology. These collaborations are pivotal in creating more engaging, personalised travel experiences that cater specifically to the demands of modern consumers.

AI Integration Across Fliggy’s Entire Platform

Fliggy has not only focused on enhancing customer-facing products but also integrated AI throughout its entire platform. The use of AI spans various operational areas, including supply chain management, customer service, and platform governance. As of March 2025, approximately 10 percent of Fliggy’s online customer inquiries are managed by AI tools, streamlining response times and improving customer satisfaction.

Fliggy’s AI-powered tools also assist merchants in managing their product listings, simplifying the process of converting itineraries from Word documents to publishable formats in less than a minute. This automation increases product listing efficiency and significantly reduces turnaround times.

The Future of Travel: AI at the Core of Industry Evolution

Fliggy’s commitment to using AI is part of its broader vision to transform the travel industry. As supply and demand in the sector become more fragmented and unpredictable, AI-powered solutions provide a unique opportunity for businesses to manage complexities in real time. By harnessing AI’s capabilities to adapt to customer needs dynamically, Fliggy is positioning itself at the forefront of this evolution, offering solutions that are scalable, flexible, and future-ready.

The company’s approach highlights a historic strategic shift in how travel agencies operate. By placing AI at the centre of its strategy, Fliggy is embracing the omni-intelligent travel agent concept, which merges multiple agents working together to provide an integrated service, ultimately making travel easier and more personalised for everyone involved.

A New Era for Travel Powered by AI

Fliggy is spearheading the transition from traditional online travel agencies to omni-intelligent travel agents, integrating AI technologies to create seamless, personalised travel experiences. With tools like AskMe, AliBtrip, and its partnerships with European destinations, Fliggy is setting new benchmarks for the industry, providing innovative solutions for both consumers and businesses. As AI continues to evolve, Fliggy’s platform is poised to offer even more dynamic and customised travel experiences, revolutionising the way people plan, book, and experience travel in the years to come.

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