Explore Fun-Filled Adventures Aboard Carnival Australia’s Latest Cruise Campaign

From this week, Australians will be able to experience a new advertising campaign by Carnival Australia’s that we have titled ‘Play Away on Carnival’ to showcase the potential for more fun with Carnival Cruises. We believe the campaign will call the audience to ‘Leave the everyday’ and fully immerse themselves in the new and exciting holiday experiences available with Carnival Cruises. The campaign will be visible on TV, radio, the internet, and on billboards. The focus of the campaign is on stepping away from daily routines and stepping into the older values of fun.

A Break from Routine Holidays

The new campaign targets Australians tired of the repetitive holiday routines and seeking a fresh way to unwind. Many travelers often find that their vacations lack excitement, leaving them feeling just as stressed as they were before. Carnival aims to change this narrative by offering a vacation that is anything but ordinary. Their goal is to highlight the cruise experience as the perfect getaway where people can escape the “same-same” holidays.

With “Play Away on Carnival,” the company encourages potential cruisers to embrace a completely different type of break. Rather than staying in the typical hotel room or resort, Carnival Cruise Line offers the opportunity for an adventure at sea, complete with entertainment, relaxation, and fun for all ages.

Female-Driven Campaign Team

In a move that showcases diversity and empowerment, the campaign is entirely led by an all-female team. This includes professionals from various agencies working collaboratively to bring this project to life. The creative direction is a testament to the dedication of these women in crafting a campaign that speaks to the desires of a modern audience. From the development stage to the execution, the project was fueled by women working across creative, production, and public relations roles.

Engaging Content Across Multiple Platforms

Australians will soon see “Play Away on Carnival” come to life through different forms of media. The advertisements, ranging from TV and radio spots to digital banners and billboards, are designed to inspire travelers to think outside the box when planning their next holiday. The campaign’s message is simple: take a break from the ordinary and embark on an extraordinary vacation with Carnival.

The ads showcase the fun and exciting experiences that Carnival cruises offer. From dynamic entertainment options to leisurely days at sea, the cruise line invites people to rediscover the joy of taking a break, in a way that’s different from traditional holidays. The campaign reminds Australians that there’s a whole world of adventure waiting for them beyond the shore.

Targeting Families, Couples, and Groups of Friends

One of the highlights of this campaign is its appeal to a wide range of travelers. Whether you’re planning a family vacation, a romantic getaway, or a group holiday with friends, Carnival promises something for everyone. The cruise offers a perfect mix of relaxation and excitement, catering to various interests and preferences.

Families can enjoy kid-friendly activities, while couples can explore intimate dining and entertainment options. Friends looking for fun-filled days can indulge in various onboard activities and nightlife. This versatility is part of what makes Carnival cruises such a popular choice for many Australians.

Aligning with Global Campaign “Carnival is Calling”

The new Australian campaign is aligned with Carnival’s global brand platform “Carnival is Calling,” which encourages travelers to reconnect with themselves, their loved ones, and their sense of adventure. The overarching message promotes the idea of rekindling joy through travel and exploration. Carnival Cruise Line wants to remind people that sometimes the best way to rediscover yourself is by embracing something new, like setting sail on a fun-filled cruise.

This Australian campaign shares similarities with the company’s earlier US campaign “Find Your Fun Again,” which was fronted by Nick Offerman. Both initiatives aim to encourage people to take a step away from their routine and rediscover the thrill of a vacation that’s designed to be unforgettable.

A Special Australian Touch

In Australia, the “Play Away on Carnival” campaign will feature the voice of Angus Sampson, a well-known actor recognized for his roles in “Bump” and “The Lincoln Lawyer.” His voice adds a distinct Australian touch to the campaign, making it even more relatable and engaging for local audiences.

As the campaign rolls out, Australians can look forward to more than just a typical cruise advertisement. It is a call to action to embark on a holiday that is exciting, refreshing, and filled with possibilities.

A Guide for Travelers Interested in Carnival Cruises

For those interested in taking part in Carnival’s “Play Away on Carnival” campaign and booking a cruise, here’s a simple guide:

1. Explore Cruise Options: Start by exploring the different itineraries available through Carnival Cruise Line. With a variety of destinations, including tropical escapes, city ports, and nature-filled cruises, there’s something for everyone.
2. Book Early for Best Deals: Like most travel experiences, booking a cruise in advance can offer the best rates and deals. Carnival often has promotions and discounts, so it’s worth checking their website for special offers.
3. Choose Your Ship: Carnival operates several ships, each offering unique features. From onboard entertainment to dining options and accommodations, consider what best suits your travel style and group.
4. Plan Your Onboard Activities: Cruises are packed with activities, from live performances and themed parties to sports and spa treatments. Be sure to check out the options ahead of time to make the most of your cruise.
5. Pack Smart: Remember that cruising is all about relaxation, so pack for comfort and fun. Don’t forget swimwear for poolside lounging, light clothing for sunny days, and evening attire for the more formal events on board.
6. Stay Safe: Always check the latest travel advisories and cruise safety protocols. Ensure you have all necessary travel documents and follow any health guidelines.

By following these steps, travelers can ensure they have an unforgettable experience with Carnival.

Conclusion

The “Play Away on Carnival” campaign by Carnival Australia is shaping up to be an exciting, new, and fresh way to think about how we plan our holidays. This campaign aligns with their core holiday value propositions — play, Chill and relax, and of course Adventure. Now, with new and exciting Carnival Australia Cruise’s experiences on offer, we hope to redefine cruising. This campaign is an invitation to all Australians to unplug, unwind, and rediscover what holidays mean!

Inspiration will be at the core of communication as the campaign launches across various platforms. After all, it’s about thinking differently and having a holiday that’s all about fun and everything in the book of memories. A Carnival Cruise is the ultimate holiday to escape the ‘same-same’ holiday and is perfect for those who want to relax, as well as to those who are looking for an adventure. There’s absolutely no reason to look anywhere else!

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