Experience The Magic Of Alaska With Princess Cruises’ Spectacular Float In The Rose Parade

The wonder of Alaska was captured by Princess Cruises on their float, “Together in the Magic of Alaska,” which debuted at the 137th annual Rose Parade in Pasadena, California. The float commemorates Princess Cruises’ newest ship, the Star Princess, and celebrates the Alaska Cruise Season of 2026. The float captured the natural beauty of Alaska, while also symbolizing the newest and biggest expansion for Princess Cruises Alaska cruise programs.

The float is 55 feet long and 21 feet tall, and is an artistic masterpiece both visually and through the craftsmanship of the materials. It was created with over 300,000 flowers, showcasing the majesty of the coastal waters and the wilderness of Alaska. There was a design made with wildlife and foliage of Alaska with detailed otters, eagles, and whales. The float was created through intricate craftsmanship and animatronics, allowing for an immersive and lifelike cruise experience.

The textures and colors of the float presented by Princess Cruises captured the Alaskan Wilderness. The different colors showcased the contrasts of the Alaskan environment. The vibrant blue and white shades represented the Alaskan water and the snow-capped mountains. The blue tweedia flowers displayed the legacy of the Alaskan forget-me-not flowers, and the thoughtful placements of the irises, orchids, and hydrangeas captured the essence of the Alaskan Wilderness.

The Magic in Teamwork Theme

Princess Cruises uses the Alaska float as a tribute to the Alaskan community. The Rose Parade’s 2026 theme, The Magic in Teamwork, acknowledges Princess Cruises’ promises of collaboration and teamwork. Marie Lee, Princess Cruises’ Chief Marketing Officer, said the float was a tribute to the Princess’s loyal crew and the Alaskan mentors, naturalists, and storytellers who shape the guests’ experiences. The Magic in Teamwork aligns with the attributes of Princess Cruises. They are a hardworking and committed team that strives to create extraordinary travel experiences. The float also recognized Princess Cruises’ many years of service in Alaska and the legacy the company has built as a primary provider in the region. During the celebration, four members of the Princess Cruises team, two from the shoreside offices and two from the shipboard crew, rode the float. This was to demonstrate the teamwork and collaboration that goes into providing service to the guests. Besides the float, Princess Cruises had a total of twelve performers who, at the parade, danced to a modern version of the theme song from The Love Boat. This also demonstrated the legacy of Princess Cruises in the industry.

Star Princess: Princess Cruises’ Newest Fleet Member

Star Princess is the newest addition to Princess Cruises’ Sphere Class ships. These ships are innovative and equipped with the latest luxury and comfort amenities for the guests. Star Princess is the first ship to feature the newest Dome, an unparalleled relaxation and entertainment space, and The Piazza, a stunning sphere made of architectural pieces with 360-degree views of the sea. This is a huge milestone for the company because Star Princess will commence weekly, seven-day Alaska Inside Passage Cruises in May 2026!

2026 marks a very important milestone for Princess Cruises – and for the Alaska cruise tourism sector as a whole:

Princess Cruises will be bringing the largest fleet for sale for the 2026 Alaska cruise season; eight vessels will be servicing over 19 ports of call across the Great Land! Star Princess will be positioned for round-trip Seattle sailings from 5/3 through 9/19.

Princess has a sterling reputation as the best cruise line in Alaska – and for good reason. The 2026 season is projected to be a Princess Cruises company record for scheduled sailings, with an estimated 180 scheduled departures. Travelers will be afforded the once-in-a-lifetime opportunity to marvel at the splendor and magnificence of the Alaskan wilderness!

The adventure will be offered at an affordable price, from one of the cruise line’s industry leaders, Star Princess. They will be providing a freshly inspired taste of freedom to the Alaska cruise industry’s offerings.

Alaska: A Destination That Inspires Awe

The float in the Rose Parade perfectly depicted one of the most magical and unique experiences that Princess Cruises offers: a close-up view of the Alaskan wilderness. Dusty blue glaciers, lush greenery, and an abundance of wildlife are just a few of the astounding sights that can be appreciated in the Alaskan wilderness. Offering travelers an immersive view of the raw natural beauty of the Alaskan wilderness, Princess Cruises has remained a leader in the Alaska cruise industry, allowing travelers to view national wonders from the decks of the industry’s most advanced cruise ships.

To the people of Alaska, the recognition at the Rose Parade was a celebration of the cruise season and a celebration of the many naturalists, guides, and community members who provide travelers with the most authentic Alaskan experience. The float in the Rose Parade, as a culmination of many years of successful cruises to Alaska, acted as a celebration of the spirit of collaboration and partnership that has defined Princess Cruises successful Alaskan voyages.

As the 2026 season starts, travelers wanting to discover the pristine beauty of Alaska can consider Princess Cruises for an exceptional experience that is exceptional, offering memorable travel to one of the most amazing places on the planet.

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