Experience The Golden State Like Never Before And Learn How To Sell California With Confidence By Joining Visit California’s Six-Part On-Demand Webinar Series For Travel Advisors

Visit California has launched an exclusive six-part on-demand webinar series aimed at travel agents in Australia and New Zealand, offering a unique opportunity to explore the state’s top destinations. The series is designed to provide agents with expert insights into California’s diverse regions, from its iconic landmarks to hidden gems, helping them confidently sell the Golden State as the ultimate destination for all types of travelers. With the added chance to win exciting prizes, including a grand California getaway, this initiative is perfect for agents looking to expand their knowledge and enhance their booking success.

Visit California has launched a new, six-part on-demand Mini Webinar Series aimed at Australian and New Zealand travel advisors, exclusively available on the Destination Webinars platform. The series is designed to help agents rediscover the Golden State, offering valuable insights into California’s vast appeal as The Ultimate Playground, where travelers can “Play Their Way” across its diverse regions.

The series features six engaging episodes, each lasting approximately 12-15 minutes, allowing agents to explore California’s iconic destinations, coastal gems, desert escapes, and nature-filled regions. Each episode is packed with practical tips and information, empowering agents to confidently promote California and sell it effectively to their clients.

The format is tailored for busy travel agents, with on-demand access to the episodes that can be viewed anytime and anywhere. Each session is interactive, offering agents the opportunity to engage with the content and stand a chance to win exciting prizes. For those watching in November, each episode offers a chance to win a $100 gift card, and one lucky agent who completes all six episodes will be awarded the ultimate California getaway. This grand prize includes:

• A $1,000 flight credit, courtesy of Visit California
• Two nights in Huntington Beach, known as Surf City USA, courtesy of Visit Huntington Beach
• Tickets to Universal Studios Hollywood, courtesy of Universal Studios Hollywood
• Enjoy a two-night stay in Yosemite Madera County, featuring wine-tasting sessions and guided tours, provided by Visit Yosemite Madera County.
  

Certified California STAR Agents, who have completed specialized training, will receive double entries into the grand-prize draw, providing an excellent opportunity to refresh their knowledge and increase their chances of winning.

Beyond the chance to win these fantastic prizes, the series is packed with valuable content that will equip agents with fresh ideas to inspire bookings. The goal is to help agents translate inspiration into real, sellable itineraries, enhancing their ability to showcase California’s diverse offerings. With each episode focusing on a unique aspect of the state, agents are bound to walk away with new perspectives on how to appeal to different traveler interests.

Introduction to California’s Rich Diversity

The California Unlocked podcast, hosted by Charlie Trevena from Destination Webinars, set the tone for this new initiative, with insights from Eva Huezo, the Tourism Development Manager at Visit California. The podcast discussed California’s unique qualities, such as its diversity, accessibility, and the sense of adventure that resonates strongly with Australian travelers. It highlighted California as a destination that offers something for every kind of traveler, making it an ideal place to “Play Your Way.”

The Mini Webinar Series Breakdown

Part 1: California as The Ultimate Playground!
This opening episode introduces California’s diverse appeal, from world-renowned icons like the Golden Gate Bridge and Yosemite to everyday adventures in the state’s varied landscapes. Agents will learn about the state’s unbeatable value, iconic road trips, and the unforgettable experiences that families and adventure-seekers alike can enjoy.

Part 2: California’s Iconic Gateways
Focusing on Los Angeles and San Francisco, this episode dives into the cultural richness of California’s key cities. Learn how these iconic gateways shape travelers’ first impressions, offering world-class culture, dining, and entertainment. Agents will get tips on how to frame these cities as not only must-see destinations but also as gateways to the broader California experience.

Part 3: Play in the SoCal Sunshine!
Southern California’s sunny charm is on full display here. From San Diego’s coastal attractions to Palm Springs’ desert retreats, this episode showcases Southern California’s diverse offerings for those seeking rejuvenation, outdoor adventure, and relaxation. Agents will learn how to sell Southern California as the perfect place to recharge, whether by the beach or in the desert.

Part 4: Orange County Energy: Surf, Flavour & California Spirit
In this episode, the vibrant essence of Orange County comes alive. From Huntington Beach’s famous surf culture to Irvine’s culinary and cultural scene, this part highlights how the region combines California’s iconic coastal lifestyle with innovation and fresh experiences. Learn how to present Orange County as an evolving region full of exciting possibilities.

Part 5: Coast & Culture Meets California Entertainment
The episode pairs Santa Monica’s laid-back beach vibe with the thrilling entertainment of Universal Studios Hollywood, creating a perfect combination for families and multi-generational travelers. This session helps agents understand how to craft itineraries that balance the best of California’s coast with its world-class entertainment options.

Part 6: Yosemite Madera & Santa Cruz
The final episode takes agents on a journey from the dramatic granite cliffs of Yosemite to the coastal redwoods and surf culture of Santa Cruz. It showcases the incredible natural contrasts found in California, from rugged wilderness to peaceful beach towns, providing agents with a comprehensive understanding of the state’s diverse offerings.

How to Participate

Agents interested in taking part in the webinar series can register on the Destination Webinars platform and begin watching the episodes at any time. The viewing period runs from November 3rd to November 30th. Each episode is available on-demand, and participants must complete all six episodes to be entered into the grand prize draw.

Collaborating Partners

This unique series is the result of a partnership between Visit California and ten key regional partners across the state, including:

• Los Angeles Tourism
• San Francisco Travel Association
• San Diego Tourism Authority
• Visit Greater Palm Springs
• Visit Huntington Beach – Surf City USA
• Destination Irvine
• Santa Monica Travel & Tourism
• Universal Studios Hollywood
• Visit Yosemite Madera County
• Visit Santa Cruz County

These partners are working together to provide travel agents with the tools and resources needed to promote California’s varied destinations and experiences effectively. By participating in this webinar series, agents gain not just prize opportunities but also valuable insights into the state’s most sought-after attractions and lesser-known gems, giving them the knowledge to create memorable itineraries for their clients.

Visit California’s six-part Mini Webinar Series offers agents a flexible and engaging way to learn about the Golden State while giving them the chance to win exciting prizes. With comprehensive coverage of the state’s iconic destinations and hidden treasures, agents can confidently present California as a top destination for travelers looking for a wide array of experiences.

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