Elegia launches as independent AI orchestrator to transform hotel technology strategies

ROME, ITALY – A new player has entered the hospitality technology space with the launch of Elegia, a consultancy positioning itself as the industry’s first independent AI orchestrator. The company aims to help hotels navigate the rapidly expanding AI landscape by designing technology ecosystems tailored to operational needs, without selling in-house software or relying on commissions.

Elegia’s operating model supports hoteliers seeking clarity in a crowded marketplace of digital tools. Rather than offering a single proprietary platform, the company curates, integrates and optimizes multiple solutions based on each hotel’s structure, commercial strategy and guest experience goals. The focus is on measurable value creation, including revenue growth, efficiency gains and long-term digital resilience.

The consultancy is structured around four principles: applied expertise combining operational and technology knowledge; independence to ensure unbiased guidance; agility through API-first integrations that eliminate legacy constraints; and foresight to prepare clients for evolving AI-enabled workflows.

Elegia is led by two professionals well-established in the global hospitality and tech community. Co-founder Simone Puorto brings extensive experience in digital transformation, advising technology companies and contributing thought leadership through publications and academic roles. Co-founder Alessio Re contributes deep expertise in marketing technology, analytics and hotel data architecture, informed by international industry work.

Speaking at the launch, Simone Puorto stated: “What hoteliers need today is not another piece of software. What they need is direction, a compass, in a sector divided between techno-enthusiasts and technophobes. The truth, as always, lies in between. Our job is to help them find that middle ground, where technology serves strategy and not the other way around.”

Alessio Re added: “Data without orchestration is just noise. Hotels are drowning in fragmented tools and isolated systems, each promising miracles. Our role is to bring clarity, to weave together the threads into a coherent and scalable architecture that works for them, not against them. Elegia is here to transform complexity into confidence.”

Backed by a partner ecosystem of more than 50 vetted AI providers, the consultancy will guide hotels through solution selection, integration, orchestration and performance analysis. This includes support across commercial functions, operations, guest engagement and data management. The company sees its role as supporting the shift toward agent-driven hospitality systems capable of autonomously managing routine workflows.

The brand and name draw inspiration from the New Order composition “Elegia,” reflecting a concept of transformation and continuity. The visual identity incorporates architectural influences and symbolic elements intended to express precision and system-level thinking.

For travel trade professionals, the launch of Elegia highlights continued momentum in independent advisory services supporting AI adoption in hospitality. As hotels work to modernize their tech stacks and improve efficiency, demand continues to rise for partners focused not on a single product, but on holistic technology strategy and outcomes.

The article Elegia launches as independent AI orchestrator to transform hotel technology strategies first appeared in TravelDailyNews International.

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