Unlock Taiwan’s Hidden Gems: Explore Taipei, Kaohsiung, Sun Moon Lake & More at WTM 2025 – A Must-Visit for UK Travellers

Taiwan is waiting for you! This island is becoming one of the most popular places for UK travelers to visit. With its beautiful landscapes, amazing cities, and wonderful culture, here are just a few of the places you can expect when Taiwan represents itself at WTM 2025 in London; the amazing, lively streets of Taipei and the gorgeous Sun Moon Lake, moving and beautiful Kaohsiung.

Whether you are a adventurer, a culture lover, or a eater, Taiwan is a great place to experience new wonderful tastes. Get ready to the visit the amazing the Taiwan. Your adventure starts here!

Taiwan at WTM 2025: Bringing the Spirit of Taiwan to London

The Taiwan Tourism Administration (TTA) is set to make a big splash at the World Travel Market 2025 in London with its pavilion at Stand N9-210. This year, the pavilion will feature a vibrant display of Taiwan’s culture, offering tastings of Taiwanese drinks, arts and crafts, live music performances, and more. Taiwan’s beloved mascot, OhBear, will also be on hand for memorable photo opportunities, helping visitors experience the island’s charm firsthand.

Visitors to the Taiwan Pavilion can immerse themselves in the spirit of Taiwan, with the opportunity to discover the island’s diverse offerings—from its breathtaking natural landscapes to its rich cultural traditions.

Taiwan’s Digital Transformation: Enhancing UK Travel Knowledge

As part of Taiwan’s digital transformation, the TTA has launched an innovative online education platform aimed at UK travel agents. This platform provides in-depth knowledge about Taiwan’s offerings, including its food, culture, adventure tourism, and incredible landscapes. Since the platform’s launch, over 430 UK travel agents have completed the training, ensuring that they are well-equipped to guide UK tourists to Taiwan.

This initiative is a great resource for anyone planning a trip to Taiwan, as it means UK travel agents are increasingly well-informed about what the island has to offer, helping you make the most of your visit.

Taiwan’s Growing Air Connectivity: More Flight Options for UK Travellers

One of the key factors in promoting a destination is accessibility, and Taiwan has made great strides in expanding its air connectivity with the UK. With direct flights from London Heathrow to Taipei, operated by both China Airlines and EVA Air, UK tourists now have more options than ever to travel to Taiwan. China Airlines offers five weekly direct flights, while EVA Air provides seven weekly flights via Bangkok, ensuring smooth and convenient travel to the island.

In addition to these direct services, several Middle Eastern carriers have added capacity to the Taiwan route, making the journey even more flexible. Emirates has expanded its Dubai-Taipei route to twice daily, while Etihad Airways introduced a new Abu Dhabi-Taipei route, providing more options for UK tourists transiting through the Middle East.

Taiwan’s New Tour Operator Products: More Ways to Explore the Island

Taiwan is becoming a more accessible destination for UK travellers, with over 20 new holiday packages launched in 2025 by leading tour operators including Wendy Wu Tours, Carlton Leisure, Luxtripper, and Intrepid Travel. These new products make it easier for UK tourists to discover Taiwan’s cultural and natural beauty, whether they’re looking for a luxury experience, an active adventure, or a deeper cultural immersion.

Tour operators are catering to a variety of traveller preferences, including those interested in eco-tourism, cycling, cultural exploration, and food travel. Taiwan’s diverse offerings make it a versatile destination for a wide range of travellers.

Discover Taiwan: A Complete Destination Guide

Now that we’ve explored what Taiwan has to offer UK tourists in 2025, it’s time to dive into a more detailed destination guide to help you plan your trip.

1. Taipei: The Heart of Taiwan

Taipei, the capital of Taiwan, is a vibrant metropolis that blends modernity with tradition. It is home to iconic landmarks such as Taipei 101, once the tallest building in the world, and the National Palace Museum, which houses one of the world’s largest collections of Chinese art.

Must-See Attractions:

• Taipei 101: Visit the observation deck for panoramic views of the city.
• National Palace Museum: Explore thousands of years of Chinese history.
• Lungshan Temple: A beautiful and historic temple in the heart of the city.
• Shilin Night Market: Indulge in Taiwan’s famous street food, including bubble tea, stinky tofu, and dumplings.

2. Taroko Gorge: Taiwan’s Natural Wonder

If you’re a nature lover, Taroko Gorge is a must-visit. Located in eastern Taiwan, this dramatic marble canyon is filled with hiking trails, waterfalls, and breathtaking views.

Activities:

• Hiking: Explore the scenic trails such as the Shakadang Trail or the Zhuilu Old Trail.
• Swallow Grotto: Visit this stunning section of the gorge for panoramic views.
• Eternal Spring Shrine: A beautiful spot to view the stunning gorge.

3. Sun Moon Lake: Taiwan’s Scenic Jewel

Sun Moon Lake is Taiwan’s largest and most picturesque lake, surrounded by mountains and offering plenty of outdoor activities. It’s an ideal spot for a peaceful getaway or a base to explore the surrounding nature.

Things to Do:

• Cycling Around the Lake: Rent a bike and take a scenic ride around the lake.
• Boat Ride: Take a tranquil boat ride to enjoy the stunning views of the lake and surrounding mountains.
• Formosan Aboriginal Culture Village: A cultural and theme park where you can learn about Taiwan’s indigenous cultures.

4. Kaohsiung: Taiwan’s Southern Gem

Kaohsiung is Taiwan’s second-largest city, known for its thriving arts scene, beautiful waterfront, and rich cultural heritage.

Top Attractions:

• Liuhe Night Market: Another fantastic night market, famous for its seafood.
• Kaohsiung Harbour: Take a stroll along the waterfront or hop on a boat to explore the harbor.
• Fo Guang Shan Buddha Memorial Center: A stunning Buddhist temple complex with a giant Buddha statue.

5. Alishan: A Mountain Escape

Alishan is famous for its scenic railway and stunning mountain views. It’s a great place for hiking, tea tasting, and experiencing Taiwan’s stunning nature.

Things to Do:

• Alishan Forest Railway: Take a scenic train ride through the beautiful mountains.
• Tea Plantations: Visit a local tea plantation and taste Taiwan’s famous oolong tea.
• Sunrise Viewing: Alishan is renowned for its stunning sunrises, best seen from the Zhushan Observation Deck.

6. Food and Drink in Taiwan

Taiwan is a paradise for food lovers. Known for its street food culture, Taiwan offers an incredible array of delicious and unique dishes.

Must-Try Foods:

• Bubble Tea: Taiwan’s iconic drink, available in countless flavours and styles.
• Beef Noodle Soup: A hearty and flavourful dish, perfect for lunch or dinner.
• Xiao Long Bao (Soup Dumplings): Delicious dumplings filled with hot broth and meat.
• Stinky Tofu: A famous Taiwanese street food with a strong smell but an irresistible taste.

7. Best Time to Visit Taiwan

Taiwan is a year-round destination, but the best times to visit are during spring (March to May) and autumn (September to November). These seasons offer mild weather, making it ideal for outdoor activities like hiking, cycling, and sightseeing.

Taiwan Awaits UK Tourists at WTM 2025

Taiwan is a country waiting for you to explore its beauty. Not only does it have all the eco-tourism features a traveller could find impressive, it is bursting with adventure activities in its versatile landscape and is a dominant figure in the culture and history of the world. It has also greatly increased air connectivity with the UK, boasting new tour packages and a growing focus on sustainable tourism. Be sure to visit the Taiwan Pavilion during WTM 2025 to learn more about what Taiwan has to offer and experience its beauty for yourself.

Taiwan is the ideal travel getaway: it is a versatile land to the perfect mix of eco-tourism, history and culture, adventure activities, and scrumptious global cuisine. Make the travel plans you have always wanted, and get ready for an unforgettable trip in Taiwan.

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