Destinations: The Holiday & Travel Show 2026 – London’s Ultimate Travel Event at Olympia

As the winter chill takes hold of the capital, a world of warmth, adventure, and discovery is set to bloom under the iconic vaulted glass roof of Olympia London. From January 29th to February 1st, 2026, the UK’s largest and longest-running travel event, Destinations: The Holiday & Travel Show, returns to ignite the wanderlust of thousands of eager travelers.

Held in association with The Times and The Sunday Times, this four-day extravaganza is more than just an exhibition; it is a comprehensive toolkit for anyone looking to turn their “someday” trips into reality. Whether you are dreaming of a luxury cruise through the Mediterranean, a rugged safari in the Serengeti, or a solo backpacking journey across Southeast Asia, Destinations 2026 offers the expertise and inspiration to make it happen.

600 Brands, One Roof

The sheer scale of the 2026 show is designed to be awe-inspiring. Over 600 independent travel brands and more than 90 global tourist boards will be in attendance. This face-to-face format allows visitors to bypass the algorithms of online booking and speak directly to specialists who know the destinations intimately.

New and Returning Exhibitors for 2026:

• A-List Favorites: Abercrombie & Kent, Trailfinders, and Emirates Holidays.
• Specialist Experts: Explore Worldwide, One Traveller (for solo adventurers), and Riviera Travel.
• New for London 2026: Flight Centre, Noble Caledonia, Albatros Expeditions, and Madeira Tourism.

Insights from the World’s Greatest Travelers

Beyond the exhibition stands, the show’s legendary Stanfords Travel Writers Festival and multiple theatres host a stellar lineup of over 100 speakers. These sessions provide invaluable “on-the-ground” advice on everything from finding hidden gems to navigating the latest travel technology.

2026 Speaker Highlights:

• Louise Minchin: The renowned broadcaster and author shares her tales of endurance and discovery.
• Penny Smith: Presenter, journalist, and Just You Ambassador.
• Nicky Kelvin: Editor-at-Large of The Points Guy UK, offering expert tips on maximizing travel rewards.
• Simon Calder: The UK’s most trusted travel journalist returns to provide his essential industry outlook.

A Sensory Journey

Destinations: The Holiday & Travel Show is a feast for the senses. Throughout the weekend, visitors can enjoy:

• The Food & Travel Stage: Witness live cooking demonstrations and enjoy food tastings that bring international cuisines to life.
• Cultural Performances: Traditional dances and music from across the globe provide a vibrant backdrop to your holiday planning.
• Photography Workshops: Learn how to capture your future memories like a professional with expert-led sessions.

Planning Your Visit

The show is designed to be accessible for everyone, from seasoned explorers to those booking their very first major trip.

Why Attend in 2026?

In an era where digital information can be overwhelming, the Destinations Show offers the “human touch.” Many exhibitors provide exclusive show-only offers—from significant discounts to complimentary upgrades—that you simply cannot find elsewhere. It is the perfect venue to sit down with a specialist, map out a custom route through the Canadian Rockies or the Japanese Alps, and leave with a confirmed booking and peace of mind.

More Than Just a Show

The 2026 Destinations: The Holiday & Travel Show at Olympia London isn’t simply an event; it’s a vital catalyst for anyone with a passion for discovery. As the UK’s longest-running travel exhibition, it has evolved into a sophisticated ecosystem where the logistics of planning meet the magic of storytelling. By bringing together over 600 brands and nearly 100 global tourist boards, the show offers a level of human connection that no search engine can replicate.

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