Da Nang Sees Fifteen Percent Tourism Growth in 2025 With Ambitious Plans to Welcome Nearly Twenty Million Visitors in 2026, Focusing on the Sustainable Tourism and Green Initiatives in Vietnam

Da Nang, which is considered a best destination in central Vietnam, reached 17.3 million arrivals in 2025, a significant increase of 15% compared to last year. This is a testament to Da Nang’s sharp recovery after the COVID-19 pandemic. Da Nang is among the bright spots following the COVID-19 pandemic, as Vietnam is on a steady path towards recovery.

For 2026, the city expects to accommodate more than 19 million overnight visitors, targeting an additional 10.5% growth from what was achieved in 2025. The target is driven by the city’s efforts to improve its tourism offerings and position itself as a sustainable tourist destination that aligns with worldwide tourism trends.

Strong Recovery and Increased Air Connectivity

In 2025, Da Nang operated 26 domestic and international air routes, up from 22 in 2024, reflecting the growing global interest in the city. The expansion of air connectivity plays a key role in the city’s tourism recovery, especially with international markets showing strong signs of recovery. With Da Nang’s tourism brand gaining prominence, the city’s destination appeal has been further boosted by prestigious international tourism awards and increased visibility among travelers.

As international tourism continues to strengthen, Da Nang’s tourism sector has solidified its reputation as a dynamic and attractive destination, not just in Vietnam, but in the broader Southeast Asian region. This growth in visitor numbers sets the stage for future expansion, with Da Nang becoming a central hub for regional tourism growth.

Sustainable Growth: Da Nang’s Vision for 2026

Looking ahead to 2026, Da Nang has identified several key global tourism trends that will guide its future growth. These include:

• Green tourism, with a focus on sustainability and environmental responsibility.
• Personalized and experiential travel, catering to travelers seeking unique, tailored experiences.
• Wellness tourism, appealing to those seeking relaxation, rejuvenation, and holistic experiences.
• Community-based and cultural preservation tourism, highlighting local traditions and heritage.
• Work-and-travel models, catering to digital nomads and remote workers.
• Educational and skills-development travel, attracting those interested in learning opportunities.

To differentiate itself from other regional destinations, Da Nang has committed to embedding these trends into its tourism development strategy. The city plans to adopt green tourism standards and maintain high-quality service benchmarks, ensuring that its tourism offerings are not only attractive but also sustainable in the long term. This approach positions Da Nang as a forward-thinking destination, focused on sustainability while continuing to deliver memorable experiences for visitors.

Cultural and Sports Tourism: Key Drivers for Sustainable Growth

As part of its strategy for sustainable tourism growth in 2026, Da Nang has identified culture-linked and sports-linked tourism as crucial areas for differentiation. By capitalizing on its rich cultural heritage and growing sports tourism sector, the city aims to attract travelers seeking not only leisure and adventure but also cultural immersion and engagement with local traditions.

The city’s commitment to preserving and promoting Vietnamese culture, as well as integrating sports tourism through events and activities, will continue to drive its growth. Da Nang is increasingly becoming known for cultural tourism experiences, including local festivals, cooking classes, and heritage tours, which provide visitors with an authentic and immersive glimpse into Vietnam’s traditions.

Focus on UNESCO Heritage Sites: Boosting Cultural Tourism

Nguyen Thi Anh Thi, Vice Chairwoman of the Da Nang People’s Committee, revealed that the city will focus its investment on the development of UNESCO-recognized heritage sites in the region. Notable destinations include Hoi An, My Son Sanctuary, and Cu Lao Cham World Biosphere Reserve. These iconic sites are central to Da Nang’s tourism strategy and will be promoted under the brand “One Green Destination – Three World-Class Experiences”.

This branding campaign will showcase Da Nang’s unique combination of cultural, natural, and sustainable tourism offerings, enhancing the city’s reputation as a multi-faceted destination. By focusing on these heritage sites, Da Nang will attract tourists interested in not only enjoying its beaches and outdoor adventures but also exploring its UNESCO-listed cultural treasures.

Future Tourism Impact: Economic and Social Benefits for Da Nang

The tourism boom in Da Nang has significant economic benefits for the city and the broader Vietnamese economy. With an increasing number of visitors arriving year-round, local businesses, particularly in hospitality, transportation, and food and beverage, are seeing substantial growth. The tourism impact is felt in job creation, income generation, and the strengthening of local industries, particularly those reliant on tourism, such as crafts, local agriculture, and services.

Sustainability, however, remains at the heart of Da Nang’s tourism model, ensuring that growth does not come at the cost of the region’s natural beauty or cultural heritage. As tourism continues to grow, the city is committed to creating a balance between economic growth and environmental responsibility, providing a model for sustainable tourism development that other regions in Vietnam and beyond can follow.

Looking Ahead: A Bright Future for Da Nang’s Tourism Sector

With tourism numbers on the rise, Da Nang is positioned for continued growth as a leading tourism destination in Vietnam. The city’s ability to integrate green tourism, cultural heritage, and sustainable practices into its offerings will ensure its long-term appeal. As Da Nang embraces new tourism trends and focuses on quality growth, the city is set to build on its momentum and solidify its place as a top destination in Southeast Asia by 2026 and beyond.

By investing in both cultural and environmental sustainability, Da Nang will not only meet the demands of today’s travelers but will also pave the way for future generations of tourists to enjoy its natural wonders and cultural richness while preserving its unique heritage.

Da Nang’s Tourism Growth and Future Impact

As Da Nang welcomes increasing numbers of visitors and adopts responsible tourism practices to develop its tourism sector, it is on its way to becoming one of the leading international models for responsible tourism. By making use of its cultural assets, natural resources, and its orientation toward sustainable development, Da Nang is on its way to growing its tourism sector while ensuring that economic spin-offs accrue to its people and that its natural resources are preserved for future generations. The ambitious goals for 2026 and its responsible tourism orientation make Da Nang a model for Vietnam and Southeast Asia to emulate.

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